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Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.
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Our rationale for Monitoring
Understanding of: • Reputation management issues• Marketing opportunities
Strategy for collecting data
Right information, right people, right time:• Lowest barrier to participation as possible• Widest internal uptake possible• Actions to occur with the right people responding to the right
information.• Make it archiveable
Organising data
Filter alerts into email folders
GmailAdvanced search
Strategy for collecting dataArchive data
RSS
• Free• Timely• Convenient
RSS
Desktop Mobile Web
Information sources
Criteria:• Email alerts • Custom RSS feeds• Free• Timely• Easy to set up
Google Alerts
• Free• Comprehensive• Email & RSS
Account alerts to email: • Retweets• Favourites
Social Mention
Account alerts to: • Email• RSS
Social MentionAdvanced search, but archives for only 1 month, so save alerts to Gmail.
Boardreader.com
• Forum search• Up 1 yr archiving• Email• RSS
HowSociable.com
For an overview. Meta search across 20social sites tracking: • number of mentions
and links to them.• Email alerts • CSV export
Final Thoughts
• Accessible: Free over paid, so less paperwork.• Convenient: Portability over size and power• Relevant: Easy to focus on important subjects• Timely: Actionable immediately • Actionable: Useful simplicity over depth of data
Thanks!
