Engaged Audience

Young & ShandA word class digital agency with a technology core:

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- Started in December 2009 in Auckland, New Zealand - New Zealand’s 8th fastest growing company in 2013* - Offices in Auckland, New York and a development hub in New Delhi - Team of 55 digital specialists

*Deloitte Fast 50: http://www.fast50.co.nz/2013/company/young-and-shand/

Our Mission: Provide agencies & brands tools to maximize earned media opportunities.

Setting the context….

Offers shared by trusted friends convert at a 4 times to 10 times higher rate than offers sent by brands.

“Source: Zuberance

Setting the context….

“A recommendation from a trusted friend conveying a relevant message is 50 times more likely to trigger a purchase.

Source: McKinsey

Setting the context….

“People who share your brands content are 50% more likely to influence a purchase.

Source: Zuberance

We know that people who are engaged with a brand online can influence purchase decisions…

…but how do we find these people?

Introducing…

Nudge Engaged Audience allows brands to easily find and segment their most engaged readers.

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Engaged Audience

What is an engaged audience?

This simple act of sharing proves this audience wants to use your content to influence their friends or raise their profiles around the topic of your content. This means they:

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• Are real people

• See value in your brand’s content

• Want to influence their friends to engage with your brand

• Are important to your brand: they are the drivers of earned media ‘

People who have engaged with and shared a brand’s content.

Why does this matter?

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To seed branded content !

As a test group for new products/services !

Directly sell to them for greater ROI.

Engaged Audience segmentation offers brands multiple opportunities: Once we have segmented our engaged Audience we can leverage them…

How it works

We replace your regular content sharing buttons with Nudge powered buttons.

They look and work the same as normal, but we place tracking code on every person who uses the share buttons.

This code allows us to segment the audience, all without a login or signup.

Additional features…Along with engaged audience segmentation, Nudge gives you detailed social sharing analytics for each piece of your content, culminating in a score.

The PlatformBenchmark all your pieces of content against each other with realtime scoring.

Bring the data to lifeUsing Nudge data you can:

Identify emerging content trends

Surface the data in your editorial dashboard

Use as predictive analytics

Use as predictive analytics

Combine with other data and analysis

Combine with other data and analysis

How we’re differentWe like to align our interests with our clients, we aim for enduring partnerships.

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1) You own the data, we merely make it actionable, we don’t on sell it to others.

2) If you want to activate it through your DSP, we can do that.

3) Access to the data when and as you need it.

4) We guarantee upgrades, we will continue to iterate & improve the product

Ben Young — Founder and CEO +1 415 528 0159 — ben.young@youngshand.com

www.youngshand.com

Thank you for your time