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Once you've finally made the decision to "get online," the question is, "HOW?" This form is a sample of the tactics that can help you to establish the right habits for building a meaningful presence online.
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Online Activation Plan
Page 1 of 21
NameOrganization
Weekday 1 Complete
Category Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sure
to click "Mark All As Read" when done.
Read Perform a Google Search for any relevant topic. Select "More", then either "News" or "Blog". When you've found a relevant site, add it to your Google Reader. Copy the URL of the targeted site. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Connect Go to LinkedIn.com. Select the "Contacts" tab. Click "Add Connections" in the upper right corner. Import contacts from as many sources as possible.
Connect Select the "Connect" tab on Twitter.com. Review any mentions of your handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Share Select an important or influential twitter account. Follow that account. Retweet one of its tweets. Incorporate as much of your own commentary as you can.
Share Go to your Account Preferences in Feedly.com (left side of screen; scroll all the way down). In the "Mini Toolbar" section, Type in "LinkedIn, Twitter." Now when you want to share an article through either of these channels, you can do so by simply clicking the appropriate icon in the article itself. If you like, you can also add other channels like facebook, Google+ or Evernote.
Online Activation Plan
Page 2 of 21
Weekday 2 Complete
Category Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sure
to click "Mark All As Read" when done.
Connect Select the "Connect" tab on Twitter.com. Review any mentions of your handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Go to the web site of a relevant professional society or advocacy group. Find it's RSS feed, "blog" or "news" page. Add it to your Google Reader. Copy the URL of the targeted page. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Connect Go to Twitter.com. On the left column, the third box down is called "Who to Follow." At the bottom of that box, click "Find Friends." Search contacts from any relevant email accounts (e.g., Yahoo, Google, AOL, etc.)
Connect Find a colleague whom you respect and admire on LinkedIn. Write a commendation for them that highlights what you respect about them and their work.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Online Activation Plan
Page 3 of 21
Weekday 3 Complete
Category Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sure
to click "Mark All As Read" when done.
Connect Select the "Connect" tab on Twitter.com. Review any mentions of your handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Read Go to the web site related to one of your personal interests or hobbies. Find it's RSS feed, "blog" or "news" page. Add it to your Google Reader. Copy the URL of the targeted page. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Connect Execute a twitter search for any topic of profesional interest. Review the tweets AND people who come up in the search results. Follow at least 10 of them who look interesting.
Connect Find a colleague whom you respect and admire on LinkedIn. Endorse the skills that you feel are their strongest. Go to LinkedIn.com and search for a colleague. On their page, you'll have an opportunity to endorse their skills.
Share Select an important or influential twitter account. Follow that account. Reply to one of its tweets either with a question, comment, or thanks.
Online Activation Plan
Page 4 of 21
Weekday 4 Complete
Category Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sure
to click "Mark All As Read" when done.
Connect Select the "Connect" tab on Twitter.com. Review any mentions of your handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Connect Execute a twitter search for any topic of personal interest. Review the tweets AND people who come up in the search results. Follow at least 10 of them who look interesting.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Online Activation Plan
Page 5 of 21
Weekday 5 Complete
Category Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sure
to click "Mark All As Read" when done.
Connect Select the "Connect" tab on Twitter.com. Review any mentions of your handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Connect Execute a twitter search for any topic of profesional interest. Review the tweets AND people who come up in the search results. Follow at least 10 of them who look interesting.
Share Find an upcoming event that is important to your employer, professional society, or one of the accounts you follow. Tweet a note about the event, making sure to link to the event web site and to mention the owner or sponsor of the event using their twitter handle.
Online Activation Plan
Page 6 of 21
Saturday 1 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Read Select one of the category folders in your Google Reader (http://google.com/reader). Review each feed in the folder individually. If you find any that are irrelevant or uninteresting, unsubscribe from it by hovering over the name of the feed, and clicking the triangle button and selecting "unsubscribe."
Connect Find an interesting list (Listorious.com or a list created by someone you follow). Subscribe to it and notify/thank the creator of the list by tweeting a link to it. [e.g., Hey @accountname, I just subscribed to your (name of list) list. Thanks for sharing! (link to list)]
Online Activation Plan
Page 7 of 21
Sunday 1 Complete
Category Activity Focus QuestionsShare Find an article from your reading list that's particularly interesting. Share
it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Read Using the search box on Twitter.com, enter a relevant search term. Review the results for a hashtag that seems to be particularly active or relevant. Add that hashtag to a list and search for mentions regularly.
Connect Select an account you follow that continually contributes relevant content. Examine their following and/or follower list; select 10 relevant accounts to follow.
Connect Select the most interesting article in your reading list. Go to twitter.com and search forr the author's twitter account. If you can find one, follow it. If not, find the next most interesting article and repeat - until you find at least one new author to follow. Send them a tweet such as "@authorhandle, I really enjoyed (title of article). Thanks! (Link to article)
Online Activation Plan
Page 8 of 21
Weekday 6 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Connect Go to LinkedIn.com and search for a relevant group. Join the group and contribute a relevant article to the Discussion tab.
Online Activation Plan
Page 9 of 21
Weekday 7 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Share Select an important or influential twitter account. Follow that account. Retweet one of its tweets. Incorporate as much of your own commentary as you can.
Connect Go to LinkedIn.com and select "Profile>Edit." Complete your profile.
Online Activation Plan
Page 10 of 21
Weekday 8 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Connect Go to LinkedIn.com and search for an employer (current or past) or professional group. Link in with people you know.
Online Activation Plan
Page 11 of 21
Weekday 9 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Connect Find a colleague whom you respect and admire on LinkedIn. Endorse the skills that you feel are their strongest.
Share Select an important or influential twitter account. Follow that account. Reply to one of its tweets either with a question, comment, or thanks.
Online Activation Plan
Page 12 of 21
Weekday 10 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Share Find an upcoming event that is important to your employer, professional society, or one of the accounts you follow. Tweet a note about the event, making sure to link to the event web site and to mention the owner or sponsor of the event using their twitter handle.
Online Activation Plan
Page 13 of 21
Saturday 2 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Read Select one of the category folders in your Google Reader (http://google.com/reader). Review each feed in the folder individually. If you find any that are irrelevant or uninteresting, unsubscribe from it by hovering over the name of the feed, and clicking the triangle button and selecting "unsubscribe."
Connect Go to twitter.com and review the accounts you're following. Find 5 accounts that a) are not following you back; AND b) are not creating unique and valuable content. Unfollow (no more than) 5 such accounts. Try to give accounts ~1 month to follow back before unfollowing. Never follow more than 1,000 more accounts than are following you.
Online Activation Plan
Page 14 of 21
Sunday 2 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Using the search box on Twitter.com, enter a relevant search term. Review the results for a hashtag that seems to be particularly active or relevant. Add that hashtag to a list and search for mentions regularly.
Connect Select an account you follow that continually contributes relevant content. Examine their following and/or follower list; select 10 relevant accounts to follow.
Online Activation Plan
Page 15 of 21
Weekday 11 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Connect Go to LinkedIn.com and search for an employer (current or past) or professional group. Link in with people you know.
Share Select an important or influential twitter account. Follow that account. Retweet one of its tweets. Incorporate as much of your own commentary as you can.
Read Perform a Google Search for any relevant topic. Select "More", then either "News" or "Blog". When you've found a relevant site, add it to your Google Reader. Copy the URL of the targeted site. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Online Activation Plan
Page 16 of 21
Weekday 12 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Read Go to the web site of a relevant professional society or advocacy group. Find it's RSS feed, "blog" or "news" page. Add it to your Google Reader. Copy the URL of the targeted page. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Connect Find a colleague whom you respect and admire on LinkedIn. Write a commendation for them that highlights what you respect about them and their work.
Online Activation Plan
Page 17 of 21
Weekday 13 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Connect Find a colleague whom you respect and admire on LinkedIn. Endorse the skills that you feel are their strongest.
Share Select an important or influential twitter account. Follow that account. Reply to one of its tweets either with a question, comment, or thanks.
Read Go to the web site related to one of your personal interests or hobbies. Find it's RSS feed, "blog" or "news" page. Add it to your Google Reader. Copy the URL of the targeted page. Go to your Google Reader and click the red "Subscribe" button. Paste in the URL. Place in the appropriate Category folder.
Online Activation Plan
Page 18 of 21
Weekday 14 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Share Review your tweetstream. Retweet at least one tweet from the accounts you follow.
Read Spend a few minutes on twitter.com reading the tweets from the people you follow. If you see some interesting ones, click through the links to read articles. Retweet or respond to any that seem interesting.
Online Activation Plan
Page 19 of 21
Weekday 15 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Choose one of your news folders and review all the posts in it. Be sure to click "Mark All As Read" when done.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Share Find an upcoming event that is important to your employer, professional society, or one of the accounts you follow. Tweet a note about the event, making sure to link to the event web site and to mention the owner or sponsor of the event using their twitter handle.
Online Activation Plan
Page 20 of 21
Saturday 3 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Read Select one of the twitter lists you're following, and review the last hundred or so tweets. If you see some interesting ones, click through the links to read the articles. Retweet or respond to any that seem interesting.
Read Select one of the category folders in your Google Reader (http://google.com/reader). Review each feed in the folder individually. If you find any that are irrelevant or uninteresting, unsubscribe from it by hovering over the name of the feed, and clicking the triangle button and selecting "unsubscribe."
Online Activation Plan
Page 21 of 21
Sunday 3 Complete
Category Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of your
handle and respond - either with an answer to a question or a simple "thanks." Review your Direct Messages and respond as appropriate.
Share Find an article from your reading list that's particularly interesting. Share it via twitter, adding as much personal commentary as you can. Be sure to use the twitter handles of the author and/or subject of the article.
Share Select the best, most relevant article in your reading list and share it through your LinkedIn status (using Feedly or Google Reader)
Read Using the search box on Twitter.com, enter a relevant search term. Review the results for a hashtag that seems to be particularly active or relevant. Add that hashtag to a list and search for mentions regularly.
Connect Select an account you follow that continually contributes relevant content. Examine their following and/or follower list; select 10 relevant accounts to follow.
Connect Select the most interesting article in your reading list. Go to twitter.com and search forr the author's twitter account. If you can find one, follow it. If not, find the next most interesting article and repeat - until you find at least one new author to follow. Send them a tweet such as "@authorhandle, I really enjoyed (title of article). Thanks! (Link to article)"
