Oracle Systems _ Angus MacDonald _ Tomorrow's Data Centre and Oracle.pdf

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Tomorrow’s Datacentre and Oracle

Angus MacDonald Oracle Systems Business, ANZ

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Agenda

•  Industry Trends •  Oracle’s Sustainability Framework •  Driving to Sustainable IT – Oracle’s Systems

Strategy and Product •  Oracle’s Data Center and Eco Strategy •  Customer Success •  Wrap Up

Datacenter Energy Growth US DOE Press Release – Jan 2010

“Information technology and telecommunications facilities account for approximately 120 billion kilowatt hours of

electricity annually - or 3 percent of all U.S. electricity use. Moreover, rapid growth in the U.S. data center industry is

projected to require two new large power plants per year just to keep pace with the expected demand growth.”

The Cost of Today’s Datacenters

–  Inflexible, complex and costly infrastructure has a direct impact on agility.

–  Assets are under-utilized and inefficient, driving up costs (average server utilization <15%).

–  Space utilization is typically ~30%. –  80% of the Budget: “Keeping the

Lights On” rather than innovating for the business.

–  50 cents of every dollar spent on servers goes to cooling.**

CIO’s are looking at performance improvement opportunities that can reduce data center technology costs and improve service execution

CIO’s Challenges

• Y of

IT budgets are flat or down…

…but datacenter costs, which are 25% of total IT budget, are increasing at 20% per year…

…and service execution is below par.*

Today’s Datacenters

*Source: McKinsey & Company ** Source: IDC

Challenge: The Nature Of Data Is Changing Align Value Of Data With Storage Capabilities And Cost

• Storage management costs more •  Left unchecked, costs could reach 30% of total IT spend

• Storage consumes ~40% of data center power •  Growing at 20% CAGR

•  Increasing diversity of data types •  80%+ of data is unstructured

•  The re-use of data is shrinking •  80% of data is never used after 90 days

• But the need to archive is growing •  68% of companies need 100-year archives

1) Merrill Lynch, 2) IDC, 3) SNIA 100 Year Archive Survey, 4) IDC, 5) Jupiter Media Corporation and The StorageIO Group

Agenda



What is an Eco-Enterprise Company?

A company that thrives on innovation and helps create

environmentally sound products and practices.

A company that takes a comprehensive approach to

resource management, resulting in reduced energy consumption.

A company with strong commitment to provide oversight and

transparency on sustainability metrics.

Eco-Efficiency

Eco-Innovation

Eco-Transparency

Oracle’s Functional View of Sustainability Embedded Management of Carbon, Energy, and Other Natural Resources

Risk & Performance

IT Infrastructure

Operations

Risk & Compliance Management

Sustainability Reporting

Environmental Planning

Energy Efficient Platform

Consolidation & Virtualization

Cloud Computing

Intelligent Storage

Resource Management

Design for the Environment Sustainable Sourcing Sustainable Manufacturing

Supply Chain Design & Planning

Facilities & Asset Management

Sustainable Logistics Product Takeback

Paperless Processes

Modeling & Forecasting

Smart Utility Grids

Sustainability Analytics Em

bedded Sustainability

Risk & Performance

IT Infrastructure

Operations

Risk & Compliance Management

Sustainability Reporting

Environmental Planning

Energy Efficient Platform

Consolidation & Virtualization

Cloud Computing

Intelligent Storage

Resource Management

Design for the Environment Sustainable Sourcing Sustainable Manufacturing

Supply Chain Design & Planning

Facilities & Asset Management

Sustainable Logistics Product Takeback

Paperless Processes

Modeling & Forecasting

Smart Utility Grids

Sustainability Analytics Em

bedded Sustainability

Sustainability Sensor Data Management (SSDM), Agile PLM, Transportation Management, Depot Repair, Procurement,

Manufacturing, Enterprise Asset Management, Strategic Network Optimization, Self-Service Applications,

Content Management, TUGBU

Virtualization, Enterprise Manager, Server/Storage Systems, Data Compression, On Demand, Cloud Computing

EA&R, OBIEE Hyperion GRC

Oracle’s Functional View of Sustainability Embedded Management of Carbon, Energy, and Other Natural Resources

Agenda



Top Opportunities for Improving Datacenter Efficiency and IT Performance

Optimized Systems

Tech Refresh, Consolidation and Virtualization

Cloud Computing

Intelligent Tiered Storage

Resource Management from Apps-to-disk

Transforming the Technology Stack Oracle’s Optimized Infrastructure Engineered

Systems

Effi

cien

cy

Manageability and Simplicity

Compute, Storage, Network,

Software

HIG

H

HIGH

Oracle Optimized Solutions

Extreme Efficiency

Exadata Exalogic

Supercluster

Oracle Exadata Database Machine Uses Half the Energy for Similar Performance at 1/6 the Cost

IBM P795 + 4 DS8700s with Flash

2 Exadata X2-8

§  Hardware and Software Engineered together to deliver better value and lower energy costs

§  Smart Flash Cache, Database logic in Storage Server

Oracle Exalogic Elastic Cloud Exalogic X2-2 is 38% More Energy Efficient than Power 795

Copyright ©2010, Oracle. All rights reserved. Oracle Confidential

Exalogic X2-2 §  38% more energy efficient in

half the space § More Network I/O Performance § HA Configuration

Power 795 § Requires more than twice the

space § More than 4x the cost § Non-standard form factor

Oracle Optimized Solutions Leadership Better Performance, Rapid Deployment, More Efficiencies

18

4x faster eCommerce transactions, 15x faster batch processing

WebLogic Suite

2x faster HR transaction processing than IBM and HP

PeopleSoft HCM

2x faster and 1/5 the TCO of IBM

Database

WebCenter

3x faster secure content management than IBM and HP

2x faster batch processing, 4x user capacity than IBM and HP

E-Business Suite

2x faster response, 3x more customer service capacity than IBM and HP

Siebel CRM

Oracle Optimized Solution for Siebel CRM Lower Energy Use with Better Performance and High Availability

Delivers Savings, Speed, and Availability •  T3-2 uses 1/3 energy for equivalent

Power7 performance •  2 P730s needed to match 1 T3-2

•  Best cost of operation •  25% lower than IBM Power7

•  Best response times •  2x faster than IBM and HP

•  Best customer service capacity •  3x more than IBM and HP

•  Only HA solution for Siebel CRM •  No one else has a HA Siebel CRM solution

Oracle Support and Advanced Consulting Services

Oracle 6000 Storage

SPARC T3-2

Oracle Solaris & Solaris Cluster

Oracle Siebel CRM

Eco Responsible Server Features A Balanced Approach Across the Layers

Microprocessor

Platform

Virtualization Layer

Operating System

Systems Management

Control of clock frequency, cores, threads, and other features

Control of memory power, I/O power, disks, fans, efficient power supplies, power capping, and intelligence in firmware service processors

Control of primary allocation of system resources (CPU, memory, I/O) to multiple guest OSs depending on need

Intelligent dispatching and replacement of polling behavior with event-based behavior

Deployment, provisioning migration and consolidation of application workloads over multiple servers for power optimization and SLA optimization

Sun SPARC Enterprise Servers

•  T3 – System on a chip, radical energy efficiency •  Built-in Virtualization

•  Built-in RAS Capabilities

•  Solaris Binary Compatibility •  Solaris Containers

M8000 M9000

M5000

M4000

M3000

SPARC T3-1B Blade for Blade 6000

SPARC T3-1

SPARC T3-2

SPARC T3-4

Sun x86 Rackmount Server Family Two to Eight Socket Systems Meet Varied Application Demands

Sun Fire X4470 Server

Sun Fire X4270 M2 Server



Sun Fire X4800 Server

•  Comprehensive portfolio refreshed with Intel Xeon Processor 5600 & E7 Series

•  Array of flash options to accelerate application performance and lower operating cost

•  Choice of leading operating systems and virtualization platforms

Sun Blades Operating Efficiency

HP BL460c G6 Sun Blade X6270 M2

Annual Power Cost

Carbon Footprint

Annual Power

3,240 kWh 2,741 kWh

$334.40 $282.87

1.95 tons CO2 1.65 tons CO2

Up to 16% lower energy cost and environmental impact

IBM HS22

3,276 kWh

$338.11

1.98 tons CO2

Cloud LAN

Oracle’s Network Fabric Reducing Network Sprawl by up to 70%

InfiniBand Fabric

Servers

InfiniBand Gateway

Storage

Tightly Integrated Application

Clusters

Servers Storage

10GbE Fabric

Cloud, Middleware, Database,

Virtualization

10GbE

10GbE

Oracle Corporation © 2011 25

Datacenter Systems Transformation Methods Enabling Sustainable Operations

Systems Refresh •  Replaces older servers and

storage with new •  Meet new application needs •  Quickly leverage advances in:

•  Performance, capacity •  Energy and space savings •  Virtualization, I/O, flash

Virtualization & Consolidation •  Reduces total server footprint •  Combines compatible workloads •  Provides greatest datacenter

optimization payoff •  Planning critical for success

Data Centers

Servers

Storage

Applications

Consolidation and Virtualization at All Levels

STORAGE VIRTUALIZATION

DESKTOP VIRTUALIZATION

SERVER VIRTUALIZATION

• Oracle VM • Logical Domains • Solaris Containers • Dynamic Domains

• Virtual Desktop Infrastructure

• Sun Ray • Secure Global

Desktop • VirtualBox

• Exadata • ASM • Storage Connect • Unified Storage

The Most Complete Virtualization Portfolio Desktop, Server, Storage and Network Virtualization


United States Air Force SiteWorx

•  13:1 consolidation ratio •  Server deployment time

reduced by more than 90% with Oracle VM SPARC

•  Cut datacenter power consumption by more than 25%

•  Reclaimed nearly 50% of datacenter floor space with eco-responsible servers

•  Better service levels at a lower cost

“We estimate that Solaris Containers have been able to give us the equivalent memory and processing power of ten virtual servers on every physical server. That’s resulted in an 80% reduction in space requirements and 65% savings in energy costs.”

Virtualization: Bottom Line Results Customer Cases

•  All Sun Ray thin clients are Energy STAR certified

•  10% of the energy use of PCs, including servers required

•  E-waste friendly •  Full complement of desktop

virtualization products

Oracle Desktop Virtualization Most Efficient ENERGY STAR Qualified Thin Client on the Market

Oracle Sun Ray 3 Plus Client

Oracle’s Intelligent Storage Design Automation and Management Reduce Cost and Energy Use

Single Tier of Disk

Storage

Modern Multi-tiered

Storage

Disk Multi-tiered

Storage

Performance Disk $7 - $22/GB

100%

38%

62%

Flash Storage $40 - $54/GB

32%

6%

Capacity Disk $1 - $6/GB

Tape Storage $0.1 - $0.85/GB

Average ~$15,000/TB

Average ~$8,000/TB

Average ~$4,000/TB

60%

Source: Horison Information Strategies, 2009

Superior Throughput with StorageTek T10000C Use Fewer Libraries, Slots, Cartridges, Less Energy and Space

0.0

1.0

2.0

3.0

4.0

5.0

6.0

KW

H

Energy Required to Record a 10 PB Archive

EMC Avamar TS1130 FICON LTO5 T10000C

100 Enterprise HDDs Hybrid Storage Pool

Capacity: 30TB Performance: 40K IOPS

Power: 392W

Capacity: 30TB Performance: 30K IOPS

Power: 1,750W

2 SSDs

30 High Capacity HDDs

1/3 the cost!

Oracle’s ZFS Storage Appliance Performance in less space, less power, 1/3 the cost

Maximize Operating Efficiencies with Sun Flash

Server

Multi-Core, Multi Socket CPUs

High Performance DRAM

Storage High Capacity HDDs

High Performance Flash Devices Flash

Performance Affinity

Capacity Expansion


“The Sun Storage F5100 Flash Array reduced our total database operation times by an average of 4X and power saving by up to 4X..... .... The end results were the deployment of faster applications, smaller space footprint, and lower energy utilization which ultimately helped our bottom line and our green initiatives”

Case Study

Responsible Energy Policy Enterprise Manager Ops Center 11g

•  WATT, CPU, FAN RPM, In/Out Pull, Temperature, $KwH •  Relationship between utilization and energy consumption •  Enforce Energy Policies Across Servers •  See Real Cost Real Time

Responsible Energy Policy Enterprise Manager Ops Center 11g

Choice of Deployment Models Selecting what’s best for your business model

Public Cloud Private Cloud

On Premise Hybrid

Deployment Options

Oracle Private Cloud Options Offering more efficient datacenter operating models

Infrastructure as a Service

Platform as a Service Cloud Management

•  Complete cloud lifecycle management

•  Complete apps to disk management

•  Self-service •  Policy-based

resource management

•  Metering & chargeback

•  Shared middleware and database services •  Elastically scalable, highly available •  Extreme performance •  Comprehensive functionality •  Robust development environment •  Rapid deployment

•  Shared compute and storage services •  Elastically scalable, highly available •  Physical and virtual •  x86 and SPARC •  Flash, disk and tape storage •  Accelerated deployment

Agenda



IT Infrastructure

Case Study

Power Utilization – Austin Data Center


8M

1M

7M

6M

5M

4M

3M

2M

kWh

Fiscal Year

Refresh/Reuse

Governance

Virtualize

Consolidate

Case Study


8M

1M

7M

6M

5M

4M

3M

2M

kWh

Fiscal Year

4% Growth

Refresh/Reuse

Governance

Virtualize

Consolidate

Power Utilization – Austin Data Center

Data Center Comparisons


Austin Data Center

Utah Compute Facility

(Phase I) Cooling under floor Cooling above

Limited aisle containment

Hot aisle containment

No ambient cooling Outside air cooling

~4Kw per rack 8Kw per rack

PUE 1.5 Support load 50%

PUE 1.3 Support load 25%

Raised floor access

Compartmental access

$100

$600

$200

$500

$400

$300

$700

$163

$338 $327 $276

$614

Annual Cost of Power CONSUMED BY A SINGLE SERVER

Results Business Challenges

Migrating Oracle’s Mission Critical ERP System Oracle Internal Datacenter Refresh for E-Business Suite

•  Quickly add 150% capacity to single instance ERP

•  Additional 30,000 employees from Sun acquisition

•  Rapid in-place deployment with minimal business impact

•  Non-stop database operations •  Mixed workload in a single

environment, not just OLTP •  Future Acquisitions & Agility

•  2X in Performance •  Near $400K savings •  1/2 the:

Space, power, operational requirements, complexity

•  20X Improvement in RTO

•  Built for Zero unplanned downtime

In a Four month deployment

Case Study

Agenda



Oracle Eco-Enterprise Award Winners

San Diego Gas & Electric (SDGE) Curtails Energy Usage

COMPANY OVERVIEW •  Publicly-owned utility • Manages 2.5 million meters and serves 1.5 million

customers

CHALLENGES/OPPORTUNITIES • Need to move to a 33% renewable energy portfolio by

2020 •  Implementation of smart meters and integration between

meters and legacy system Itron to support meter reading automation

•  Achieve energy efficiency, conservation and reduction of carbon footprint mandated by California legislation

SOLUTIONS • Oracle Portal • Oracle Database

RESULTS • Meter Reading Automation reduces vehicle

emissions and increases billing accuracy • With access to their usage information

online, customers are known to curtail their energy usage by 15-20%

•  Enablement of Outage management (OMS/DMS) alert system

•  Interval Billing identifies customer usage patterns that allow SDGE to better predict customers energy demand

•  Smart meters allow for configuration of net generation on homes/businesses

•  Foundational to Smart Grid system with automated maintenance detection and load balancing that will reduce overall demand on the electrical grid

Utah Department of Transportation Improves Construction Management Efficiency

CUSTOMER PERSPECTIVE “We use our Oracle-based systems as the cornerstone of our construction management program to facilitate the introduction of innovative practices that accelerate the building process and limit traffic congestion—enabling us to reduce pollution and user costs.” – Larry Myers, State Project Controls Engineer, Construction Division

COMPANY OVERVIEW • Responsible for snow removal, signage, bridges, repairs,

building, maintenance, and the Traffic Operations Center for more than 6,000 miles of highways

•  Industry: Public Sector • Revenue: US$1.5 billion CHALLENGES/OPPORTUNITIES •  Improve state highway system quality while minimizing

impact on the environment and reducing user costs •  Ensure that all roadwork meets the best needs of the

surrounding community as well the environment needs of the landscape surrounding the roads

SOLUTIONS • Oracle Database •  Primavera P6 Enterprise Project Portfolio Management • Oracle SOA Suite • Oracle Application Server

RESULTS • Reduced construction times by about

40%, saving millions of dollars annually and decreasing vehicular pollution by thousands of tons per year

• Eliminated the need to print more than 100,000 pages of data in one system

IBAMA – Brazilian Institute of Environment and Renewable Natural Resources (Brazil)

COMPANY OVERVIEW • Member of the Brazilian Institute of Environment and Renewable

Natural Resources, responsible for preservation of forest, fauna and ecological ecosystem in Brazil

• Responsible for mapping Brazil’s natural resources, including statistics about deforestation and changing weather patterns

CHALLENGES/OPPORTUNITIES • Control and avoid deforestation in the Amazon Forest SOLUTION • Developed a system using spatial information, external data sources

and image technology •  A Japanese-Brazilian satellite continuously takes photos of the

Amazon Forest stored using Oracle Database •  In conjunction with Oracle Spatial an application compares two

different photos of the same area to identify illegal deforestation and pinpoint related coordinates

• Oracle Business Process Management (BPM), Business Activity Monitoring (BAM), Service Oriented Architecture (SOA)

RESULTS • Reduced up to 44% of Amazon

deforestation rates of 5 states in Brazil • Emitted 5,745 infractions that

generated a collection of 1.45 billion Real and re-invested those resources in tools of environmental control

• Centralized storage in Oracle Database 10g allows agencies to easily share information

EMC Corporation Reduces Power and Cooling Resource Consumption by 70%

CUSTOMER PERSPECTIVE “Oracle infrastructure software enabled us to consolidate our server and storage resources to reduce our environmental impact, while also improving our business agility. We can now effectively scale to meet our growing storage requirements and have saved US$2.9 million in staff and hardware resources and environmental costs.” Jason Kotsaftis, Director of Alliance Marketing

COMPANY OVERVIEW •  A world-leading developer and provider of information

infrastructure technology and solutions •  Industry: High Technology •  Employees: 31,000 •  Revenue: US$14.88 billion CHALLENGES/OPPORTUNITIES •  Provide a scalable data warehouse solution to meet the needs

of the global company to accommodate increasing storage capacity associated with organic growth and more than 20 acquisitions since the start of 2006

•  Increase data center efficiency and reduce costs without requiring the company to invest in building or upgrading its data centers―bolstering the company’s position in the increasingly competitive data storage device and services market

•  Reduce power requirements and improve environmental sustainability of the company’s five data centers

SOLUTIONS •  Oracle Real Application Clusters •  Oracle Business Intelligence Suite Enterprise

Edition •  Oracle Tuning Pack •  Oracle Enterprise Manager

RESULTS • Reduced carbon footprint by 60

million pounds and saved $3 million in operating, energy, and replacement costs within 18 months

• Cut the number of database servers from 51 to 4, and cut the number of databases from 45 to 6

Agenda



•  Sustainability is not just good citizenship – it is good business

•  Companies need to be eco-efficient, eco-innovative and eco-transparent

•  Only Oracle has the complete hardware, software, and now with Sun, the manufacturing operational experience, to help you gain an eco-advantage

Key Takeaways

Resources

•  Oracle Eco Enterprise •  Oracle Eco IT Infrastructure •  Whitepapers, including:

–  Solving the Datacenter Space, Power and Cooling Crunch –  IT Modernization

•  Oracle’s Datacenter and Internal Sustainability Strategy –  Mark Sunday webcasts and whitepaper on CIO Central –  Add links to customer cases

http://www.oracle.com/green