Oracle Systems Strategy presentation at Oracle Midmarket Luncheon - Museum of Modern Art

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Systems Strategy and

Overview

Rob Ludeman

Sr. Manager, Oracle Systems


The following is intended to outline our general product direction.

It is intended for information purposes only, and may not be

incorporated into any contract. It is not a commitment to deliver

any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and

timing of any features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.


ENGINEERED TO WORK TOGETHER


The Unique Oracle Advantage Hardware and Software Engineered to Work Together

vs.vs.


Transforming the Data Center From Best in Class to Engineered Systems

Best-of-Breed Products Oracle Optimized Solutions Engineered Systems


Best in Class

Excellence at Every Layer

•• Best foundation for Best foundation for enterprise applicationsenterprise applications

•• OS and architecture choiceOS and architecture choice

•• BuiltBuilt--in virtualization and in virtualization and systems managementsystems management

•• Cloud and traditional Cloud and traditional deployment modelsdeployment models


SPARC Server Portfolio Foundation for Mission Critical Computing

T-Series M-Series SPARC SuperCluster


Oracle SPARC Hardware Strategy

• Long-term Roadmap. Software in Silicon. INNOVATION

Leadership in all Enterprise Business Applications PERFORMANCE

Simplified Administration, Designed-in Virtualization,

Scalable Data Management, Advanced Protection BUILT FOR CLOUD

COMPUTING

Only Oracle provides a true integrated stack with

management visibility throughout the software and

hardware layers

INTEGRATED

SOFTWARE AND

HARDWARE STACK


Over 12 World Records …

and counting

SPARC T4 Server New Brain. Same Body.

Unheard of

generation to

generation

acceleration

T4 Processor • 3.0 GHz with OOO execution

• Dedicated L2 128KB cache

• Shared L3 4MB cache

• 8 Cores with Private L2 Cache

• Dynamic Threading

• Enhanced Built-in Encryption

• Built-in Virtualization

T4 Systems

• Up to 1 TB of memory

• Built-in, no-cost virtualization

• High-bandwidth and high-capacity I/O

• Integrated 10 GbE

• Solaris binary compatibility

T4-4 T4-2

T4-1

T4-1B

Starts at $16K – Virtualization and Security included!

Up to $160K – 1 TB of memory included!

Up to 5x per thread performance compared to T3 servers


SPARC and Solaris Roadmap Maximizing Results


Oracle X86 Systems Meet Varied Application Needs Rackmount and Blade Systems

Rackmount Blades


Oracle’s Complete x86 Systems Portfolio

Engineered for Oracle Software / Best of Breed for Mixed Environments

Business Ready Systems

(with x86 Building Blocks)

Sun ZFS Storage

Appliances

Storage Systems

(with x86 Building Blocks)

Big Data

Appliance

Exadata Exalogic SPARC

SuperCluster

Oracle

Database

Appliance

Oracle Exalytics

in-Memory Database

Machine

8-Socket Rack

4-Socket Rack

2-Socket Blade

Sun x86 Systems

2-Socket Rack


Designed and tested together

• Internal Testing

– 26,700,000 test and production hours per week

– 22,700 Oracle x86 servers supporting 182,400 Oracle Virtual Machines

– Workloads: software/hardware development, corporate infrastructure

• Test Environments

– Oracle x86 Server Hardware

– Oracle Storage

– Oracle Operating Systems (Oracle Solaris and Oracle Linux)

– Oracle VM

– Oracle Database

– Oracle Middleware

– Oracle Applications

Oracle develops, uses stack internally to increase reliability


Solaris 11

•• PerformancePerformance

•• ScalabilityScalability

•• EfficiencyEfficiency

•• Hassle FreeHassle Free

•• PerformancePerformance

•• ScalabilityScalability

•• EfficiencyEfficiency

•• Hassle FreeHassle Free


Oracle Solaris 11

Seamless Scaling with Hardware: Over 12 NEW World Records & counting Prioritized Threading + Next Gen I/O Terrabyte of Memory + 10,000s of threads

Simplified Administration: 3x faster provisioning, 4x faster updates Cloud-designed installation + Fool-proof updates + Auto service case creation

Designed-in Virtualization: 4x lower latency, Zero overhead Server, storage, network virtualization + Solaris 10 Zones + Zone clusters

Scalable Data Management: 128-bit FS, 5x storage savings Integrated deduplication, compression + Infinite snapshots and clones + No cost replication

Advanced Protection: 3x faster encryption than Intel Hardware Accelerated Encryption + Always-on auditing + Secure by default

Built for Enterprise Clouds

2.4x Faster Database Performance

7x Better Middleware Price/Performance with Java


Oracle Solaris If it must run, it runs on Solaris

Enterprise Market Leader

Technology Leader

Engineered for Oracle

* Actual Oracle Solaris Revenue vs Gartner reporting for 2010

• #1 UNIX operating system. Outshipped IBM and HP combined over the

past 5 years

• Investment Protection: Over 11,000 applications supported; Binary

Compatibility

• # 1 Performance Leader for every Enterprise Application

• Single Operating System for both SPARC and x86 architectures

• Engineered, tested, deployed and managed together

• First Cloud OS. Fully virtualized server, storage and network

• Massively scaled data management. Advanced security for

protection


Oracle Linux Best Linux for the Enterprise

•• FastFast

•• ModernModern

•• ReliableReliable


Oracle Virtualization Built-in to Oracle Hardware at No Additional Cost

Virtualize your entire data centerVirtualize your entire data center

•• ApplicationApplication--aware virtualizationaware virtualization

•• Fully tested with applicationsFully tested with applications

•• Designed for full stack deploymentsDesigned for full stack deployments

•• Integrated, full stack managementIntegrated, full stack management

•• Integrated supportIntegrated support


Oracle’s Network Fabric

• Industry’s best performance, scalability and manageability

• Tightly integrated from application-to-storage

• 10 GbE and InfiniBand

• Managed by Oracle Enterprise Manager Ops Center

• Pre-engineered into Engineered Systems and Optimized Solutions

Maximum Application Maximum Application PerformancePerformance

ReducedReduced Network SprawlNetwork Sprawl

Single Management Single Management PlatformPlatform


Complete Infrastructure

Lifecycle Management

Integrated Full Stack Management

Business-Driven

Application Management

Full Stack

Management


• Data Center Discovery

• Virtualization Management

– Oracle VM for x86/SPARC, Zones, Containers

• Configuration Management

– Patch OS, Update Firmware,

Configuration Compliance

• Operating System Analytics

• Maintenance

– Health Checks, Remote Management,

Phone Home

Oracle Enterprise Manager Ops Center

Complete Management for Oracle Hardware, OS & Virtualization


Oracle Cloud Platform: Engineered for Choice

Private Cloud Public Cloud Hybrid

SaaSSaaS Applications available “on tap”Applications available “on tap”

PaaSPaaS Shared application Shared application and and data platformdata platform

IaaSIaaS Pooled computer resourcesPooled computer resources


Oracle Optimized Solutions Complete Solutions to Address a Broad Range of Customer Needs

Full StackFull Stack TestingTesting

A

P

P

L

I

C

A

T

I

O

N

Storage

Servers

OS and Virtualization

Database

Middleware

Applications


* See substantiation slides

WebCenter Portal

38% lower TCA vs.. IBM

WebCenter Content

11x faster vs. x86 servers

WebLogic Server

6x better $/perf vs. IBM MiddlewareMiddleware

Lifecycle Content Management

2.5x better TCO over EMC Symmetrix VMAX

Database

46% lower TCO and 2x faster vs. IBM,

Data Data ManagementManagement

PeopleSoft HCM

11x faster, ½ the cost of IBM

Agile PLM

36% lower TCA vs. IBM

JD Edwards EnterpriseOne

3.5x faster vs. IBM P7

Enterprise Enterprise ApplicationsApplications

Enterprise Cloud Infrastructure

Deploy 6x faster vs. HP/VMware

Backup and Recovery

5x less cost & faster vs. Symantec

SystemsSystems InfrastructureInfrastructure

Oracle Unified Directory

3x greater scale

Oracle Optimized Solutions Leadership


Engineered Systems Significantly Accelerate Time to Value

Build From Scratch with Components

Deploys Weeks to Months

Hardware.Software. Complete.

Faster deployment

Deploys in Days

Deploy up to

4x faster than IBM or HP

Testing and Validation

Installation and configuration

Acquisition of components

Pre-implementation System sizing

Lower Risk

Pre-configured


Engineered Systems and Appliances

Purpose Built Multi-Purpose


Oracle Database Appliance Ideal for Mid-Size Businesses and Departmental Systems


Built for Extreme Performance

2x faster and ½ the price of NetApp

10x Java performance

1.0M IOPS, 32 GB/s query throughput

10 World Records over IBM and HP

5-8x the speed of current networks

Near zero virtualization overhead

Cloud provisioning in seconds T4-4


ENGINEERED TO WORK TOGETHER


Getting Started Oracle enables data center transformation

• Business Justification

• Architecture and Implementation

• Oracle Premier Support

ServicesServices

• Oracle Financing

• Oracle Upgrade Advantage Program

FinancialFinancial SupportSupport

• Oracle Optimized Solutions

• Oracle Solution Centers

• Insight Program

• Oracle Partner Network

ProgramsPrograms


Accelerate Your Business

•• Simplify ITSimplify IT

•• Enable business Enable business

innovationinnovation

Oracle experts perform and deliver a customized

analysis of benefits and savings to you



Substantiations


Substantiations of Claims

Agile PLM 36% lower TCA

• Comparison is based on Oracle vs IBM configurations listed below. Unlike Oracle, IBM systems have to incur additional costs for deploying virtualized environments. VMware (license and support)

costs were used. Oracle: Sun Fire X4800 M2 (Config 3), 8-CPU Intel E7-8870, 1TB RAM - $153,076. Source: shop.oracle.com, as of 8/25/2011 IBM: IBM System x3850 X5 (Model 7143AC1), 4-CPU

Intel E7-8870, 1TB RAM - $196,567.00. Source: http://www-304.ibm.com/shop/americas/content/home/store_IBMPublicUSA/en_US/evp/x3850X5.html, as of 8/25/2011. VSphere 5 licensing cost for

above IBM system: $42,785.00. Source: http://www.vmware.com/files/pdf/vsphere_pricing.pdf. Assumptions: Base*Sockets+($1000 per 24GB pRAM allocated to vRAM after initial 96GB entitlement).

b=$995*4. m=(1024-96/24)($1000). L=b+m. Total price for IBM: $239,352. Claim: Oracle solution has 36% lower acquisition cost, including licenses ‘Tax on usage’ term is based on VMWare

licensing scheme for VSphere 5: http://www.vmware.com/files/pdf/vsphere_pricing.pdf

E-Business Suite up to 4000 HR Self-Service users

• Full report: http://www.oracle.com/us/solutions/benchmark/apps-benchmark/ebs-r12-1-2-hr-ss-ora-xl-sun-173438.pdf

JD Edwards EnterpriseOne 3.5x faster vs. IBM P7

• Comparisons is based on JD Edwards EnterpriseOne best average response time of 0.270 measured by Oracle and published here (p.13) for T4-1 update.

http://www.oracle.com/technetwork/articles/systems-hardware-architecture/o11-066-oos-jde-432321.pdf and average response time of ‘sub-second’ measured by IBM and published here (p.4)

http://www-03.ibm.com/support/techdocs/atsmastr.nsf/5cb5ed706d254a8186256c71006d2e0a/b68490a4ba9ddae78625778200210d49/$FILE/ORA% 20JDE%20P7%20DIL%20Entry%20081010.pdf

PeopleSoft HCM 11x faster and less than ½ the cost of IBM

• Average search time for 4000 concurrent users: Oracle on SSC: .12 seconds, IBM on x990: 1.01 seconds. Cost of SSC to run this result: $647.424; cost of IBM z990 to run their result: $1,522,300.

Siebel CRM 3x more concurrent users vs HP or IBM

• Oracle: 14,000 concurrent users with 1 x Sun SPARC Enterprise T5440 (4 x 1.4 GHz, 32 cores, 128GB RAM) Siebel CRM 8.0 SIA [20204] ENU, Sun Java System Web Server 6.1 SP8, Oracle 10g

R2 V 10.2.0.3.0, Solaris 10 5/08. Full report: http://www.oracle.com/us/solutions/benchmark/apps-benchmark/siebel-8-14000-pspp-on-solaris-twp-166395.pdf

• HP: 4,700 concurrent users with 1 x BL685c; 4 cores, 2 Chip @ 2.66 GHz OPT; 4 GB RAM, Siebel CRM 8.0 SIA[20204] ENU; Microsoft IIS 6.0; Win 2003 EE 32-bit HT Enabled 1 x BL685c; 8 cores,

4 Chip @ 3.00 GHz OPT; 32 GB RAM. Siebel CRM 8.0 SIA[20204] ENU; Oracle 10gR2 Database Client v10.2.0.2; Win 2003 EE 32-bit HT Enabled 1 x rx6600; 8 cores, 4 chip @ 1.6 GHz; 32 GB

RAM, Oracle 10gR2 Database Server v10.2.0.2.0; HP-UX 11i v3 64-bit HT Enabled. Full report: http://www.oracle.com/us/solutions/benchmark/apps-benchmark/hp-siebel8-4700-pspp-on-twp-

166344.pdf

• IBM: 7,000 concurrent users with three 4RU IBM POWER6 servers. 1 x IBM p570 web server (2 cores, 1 chip @1.9 GHz POWER5+ 8 GB RAM),Siebel CRM 8.0 SIA [20204] ENU, IBM HTTP Server

v2.0.47.1 PQ94086, AIX 5.3, SMT Enabled, 1 x IBM p570 application server (8 cores, 4 chips @4.7 GHz POWER6 64 GB RAM), Siebel CRM 8.0 SIA [20204] ENU, Oracle 10gR2 Database Client

v10.2.0.2.0, AIX 5.3, SMT Enabled, 1 x IBM p570 database server (4 cores, 2 chip @4.7 GHz POWER6 32 GB RAM), Oracle 10gR2 Database Server v10.2.0.2.0, AIX 5.3 SMT Enabled. Business

transactions per hour: 106,175. Full report: http://www.oracle.com/us/solutions/benchmark/apps-benchmark/ibm-siebel8-7000-pspp-power6final-166358.pdf

http://www.vmware.com/files/pdf/vsphere_pricing.pdf

http://www.oracle.com/us/solutions/benchmark/apps-benchmark/ebs-r12-1-2-hr-ss-ora-xl-sun-173438.pdf





















http://www-03.ibm.com/support/techdocs/atsmastr.nsf/5cb5ed706d254a8186256c71006d2e0a/b68490a4ba9ddae78625778200210d49/$FILE/ORA JDE P7 DIL Entry 081010.pdf




http://www.oracle.com/us/solutions/benchmark/apps-benchmark/hp-siebel8-4700-pspp-on-twp-166344.pdf















http://www.oracle.com/us/solutions/benchmark/apps-benchmark/ibm-siebel8-7000-pspp-power6final-166358.pdf















WebCenter Content 11x faster vs x86 servers

• 4300+ full text searches per second through 2 Million index, or 3700 searches per second through 3.5 million index both at around 70 milliseconds. This means that we can search through the entire

database for something we want to find 4300 times per second. Ingesting 3100+ 100K size documents per second. That is over 272 Million documents per day. System installed with WebCenter

running and tuned in optimal fashion to interact with the database for content management specific workloads for the platform in 11 days. Implementation for specific integration will go on after that.

11x faster claim based on previous testing showing 8x cores of x86 ingesting approx 150 docs/sec compared to 8x cores of Supercluster at 1700 docs/sec.

WebCenter Portal 5x faster Encryption than x86, 4x faster than IBM,

• MB/sec – 5 File Create with AES-256-GCM SPARC T4-2 server: 3,929; Intel 2-socket X57670 2.93 Ghz server: 749, for 5.2X faster encryption

• Results running the OpenSSL speed command with the AES-256-CBC cipher. Message size of 8192 bytes. Results are reported for a single thread and for running on all available hardware threads

(no over subscribing) measured in MB/sec. SPARC T4, 2.85GHz single thread 769, socket performance 11,967, 64 threads. IBM POWER7 @ 3.5 GHz,, single thread 179, socket performance

2,860 (estimated at 16 threads since no on-chip encryption available, considered upper limit possible.)

Oracle Unified Directory 3x greater scale

• Oracle Optimized Solution (3 × T4-1 servers) = 180M search/sec, legacy x86 alternative (3 × x4170 servers with Xeon 5500 series 12 cores total per processor) = 53.8M/searches/second

WebLogic Server 6x better $/perf vs IBM

• SPEC and the benchmark name SPECjEnterprise are registered trademarks of the Standard Performance Evaluation Corporation. Results from www.spec.org as of 10/11/2011. 4 x SPARC T4-4 (16

sockets), 40,104.86 SPECjEnterprise2010 EjOPS; IBM Power 780 (8 sockets), 16,646.34 SPECjEnterprise2010 EjOPS. SPECjEnterprise2010 models contemporary Java-based applications that

run on large Java EE (Java Enterprise Edition) servers, backed by network infrastructure and database servers. Focusing on the critical Java EE server hardware & OS, the IBM result includes a

Java EE server with a list price of $1.30 million. The Oracle Java EE servers have a list price of $0.47 million. The Java EE server price versus delivered EjOPS is $77.97/EjOPS for IBM versus

$11.67/EjOPS for Oracle. Oracle's $/perf advantage is 6.7x better than IBM ($77.97/$11.67). Pricing details for IBM, IBM p780 512GB based on public pricing at http:// tpc.org/results/FDR/TPCH/TPC-

H_1TB_IBM780_Sybase-FDR.pdf. Adjusted hardware costs to license all 64 cores. AIX pricing at: http://www-304.ibm.com/easyaccess3/fileserve?contentid=214347 and AIX Standard Edition V7.1

per processor (5765-G98-0017 64*2,600=$166,400). This gives application tier hardware & OS Price/perf: $77.97/EjOPS (1297956/16646.34) Pricing details for Oracle, four SPARC T4-4 512 GB,

HW acquisition price from Oracle's price list: $467,856 http://www.oracle.com. This gives application tier hardware & OS Price/perf: $11.67/EjOPS (467856/40104.86)

Database 46% lower TCO and 2x faster vs IBM

• Source: Transaction Processing Performance Council (TPC) www.tpc.org as of January 10, 2012. SPARC T4-4 server (4 sockets/32 cores/256 threads) 205,792 QphH@3000GB, US$4.10/

QphH@3000GB, 51,448 QphH@3000GB/per processor, available 5/31/12. IBM POWER 780 Model 9179-MHB server (8 sockets/32 cores/128 threads) 192,001 QphH@3000GB, US$6.37/QphH

@3000GB, 24,000 QphH@3000GB per processor, available 11/30/11.

https://blogs.oracle.com/BestPerf/entry/20110930_t4_zfs_encryption



Lifecycle Content Management 2.5x better TCO over EMC Symmetrix VMA

• Cost of LCM on Oracle $ 1,823,867, EMC $ 4,859,558 for $3,035,691 in savings. TCO includes hardware acquisition and maintenance, softwrae, power/cooling, floor space and tape media.. HW

price advantage is 3.674x, TCO advantage is 2.657x

Enterprise Cloud Infrastructure Deploy 6x faster vs. HP/VMware

• Claim is based on Oracle internal testing. Oracle measured the time from the start of physical implementation of Oracle’s Sun Blade 6000 system with 10 Sun Blade X6270 blades until the first Oracle

VM virtual machine was deployed and ready for software installation. This time was compared to an equivalent configuration that consisted of 10 HP BL460c G7 running RHEL and vSphere. The time

required by Oracle was roughly 4 hour vs. 24 hours required by HP. Another notable difference is that Oracle systems are subjected to 75 hours of burn-in testing at the factory thus ensuring

smoother and more stable platform deployment.

Backup and Recovery 5x less cost & faster vs. Symantec

• Total Cost for OOS for OSB was $21,000 for small server, $21,000 for large server; Symantec was $106,415 for small server, $168,415 for large server. Comparative solutions include 6 ×Tape

drives, 6 ×Shared tape drives, 1 × Exadata - Full rack, 1 ×UNIX media server, 2 ×Linux media servers, 15 ×Linux / Windows / Sol x86 clients, 2 ×Database / Applications pack – UNIX, 4

×Database / Application pack – Linux, 1 ×Vaulting (1 server / 4 drives), 2 ×Vaulting - Additional drives.

• The Oracle Optimized Solution for Oracle Secure Backup enables backup of Oracle Databases 40% faster and backup your Engineered Systems or Optimized Solutions at 75% less cost compared

to competitive solutions.

http://www.oracle.com/us/solutions/oracle-opt-sol-for-secure-backup-349840.pdf



Additional Slides


Oracle Solution Centers

• State-of-the-art facilities for

deep-dive engineering work

• Oracle and partner hardware

and software technology

experts onsite

• Access to Oracle Solution

Centers global network

Test Before You Invest and Reduce Time to Production

Proven methodologies and best practicesProven methodologies and best practices

Architecture design and validationArchitecture design and validation

Customer POCs (integration and interoperability)Customer POCs (integration and interoperability)

Solution prototypingSolution prototyping