ORGPRO 11

Mobile Communications: Staying Current and Relevant

Mousetrap MobileApplications • Communications • Text

Marketing

Presented by Greg Nasto & Nicole Piggott

Who is Mousetrap Mobile?Applications • Communications • Text

Marketing• Full service marketing and mobile solutions company• Specialize in mobile applications, communications & marketing• Provide turn-key mobile solutions to a wide range of industries focusing on utilizing today’s preferred method of communication, mobile.

Evolution of the Cell Phone

Original ‘Smart’ Phone


Briefcase Phone


Bag phone


Brick Phone


Today’s Smartphones

Evolution of Texting

Morse Code- Telegraph

Telegrams


Pagers


Texting


Evolution of Social Media

Bulletin Boards


Chat Rooms


AOL instant messenger


Myspace, Facebook & Twitter

Smartphone Statistics• In 2010, there were 60.2

million smartphone users in the U.S.

• By the end of 2011, it’s estimated that 50% Americans will own one!

• In April 2011, nearly half of all smartphone owners in the U.S. were ages 25-44.

Interactive Poll

Do you own a smartphone?

SMS Text Statistics

• In 2009, 2.5 billion texts were sent out each day in the U.S.

• In total, 6.1 trillion texts were sent in 2010 and its estimated that that number climb to 7 trillion for 2011 & up to 10 trillion by 2013.

• 90% of texts are read within 3minutes & 99% are read period.

So Who’s mobile?• EVERYONE! By 2014 mobile

internet usage is expected to exceed desktop usage.

• Today, 25% of U.S. internet users are MOBILE-ONLY.

• 59% of consumers browse internet DAILY on mobiles and spend 56% of that time on mobile APPs.

Who’s texting?

• EVERYONE! While the highest volume of texting comes from 13-17 year olds, even 65+ send on avg. 41 texts/month!

• 66% of mobile phone users text.• Text is preferred to calls 3:2.• 95% of mobile contracts include

text messaging packages

Why mobile?Effective ∙ efficient ∙ preferred

• Expenditure on mobile advertising worldwide is predicted to be $3.3 billion in 2011 and up to $20.6 billion by 2015

• 89% of U.S. online consumers age 15+ own a cell phone.

• 86% of people have their phones within reach at least 16 hours a day!

• Of those users, 83.2 million use the web on their phone.

• For every job created in Michigan's mobile technology industry, 3.9 additional jobs are created in the state in other industries!

Interactive Poll

How often do you access the internet from your phone?

What is considered mobile?

• Tablets/ iPad• Cell Phones• Smartphones• iPod touch

Why Applications?There’s an increasing percentage

of mobile internet users.• People are mobile• High value for sponsors• Real-time data capture• Instant communication reach• Cost effective marketing• ½ of all local searches are

performed on mobile devices!

Featured Industries for APPS• Education• Municipal• Conferences/ Events• Hospitality• Association/

Corporation Communications

• Automotive– and many

more!

Education

• Applications:– Text School Closings– Text Unexcused Absences – Sports/ Club Notifications– Emergency Notifications

• Sponsorship Opportunities - Direct Targeted Marketing - High Value Impressions

Municipalities• Applications:

– Emergency Notifications– Public Notices/ Ordinances– Mobile APP - Way-finding - Merchant Listings & Promotions– Event Alerts

• Sponsorship Opportunities – Direct Targeted Marketing– Up-sell or Added value to

merchants

Conferences/ Events• Applications:

– Mobile APP - Way-finding - Conference/ Event info– Event Text Reminders– Interactive Voting & Polling– Customer Surveys- Instant

Feedback

• Sponsorship Opportunities– High value, direct

impressions– Up-sell or Added value

Hospitality• Mobile APPs• Customer Loyalty Programs• 70% of all room bookings are

done through 3rd party vendors.

• Up-sell Additional Services & Offers

• Increase Customer Satisfaction Ratings

• Save time, resource & money

Associations/ CorporationsCommunications

• Internal Communications & Coordination

• Text Voting & Polling• New Product/ Company Info

& Updates• Internal Operations• Event Text Alerts &

Reminders

Text- 90% within 3mins readEmail- 20% within 72 hrs

• Dealership Text Promotions• Live Lead Capture• Service & Sales Text Reminders &

Communications• Customer Loyalty Programs• Sales Interaction at Customer’s Comfort

Level – Texting• Overcome Current Buying Trends - More people shop when dealers are

closed - More people shop online - People want to avoid car sales people

Benefits of APPS• High value impressions• Capture live user data for

database growth• Interactive real-time marketing

opportunities• Mobile coupons/promotions• Geo & demographical user info

for high targeted marketing• It’s green!

Communications B2B & B2C

• Business to Businesso Internal Communications

& Coordinationo Voting & Pollingo Internal Operations

• Business to Consumero Time-sensitive Direct

Marketingo High-impact/ Low-costo Customer Loyalty

Communications Products• Mobile Apps• Text Promotions• Text Coupons• Mobile Clubs• Text Surveys/Polling• Interactive Text2Screen• Mobile Sponsorship

Are mobile & social critical?• YES. It’s unique to

each business & is great for reputation building & exposure

• Employees can beambassadors to the company by beingsocially active

Case Study: MANA

Presented by:Jennifer Dickie, CMP

Case Study: MANA

Case Study: Mousetrap Mobile

• Cold Stone of Royal Oak

Custom Mobile APP


• 2011 ALSD Conference– Interactive Conference &

Mobile APP– Event & Session Reminders– Interactive Voting &

Polling

“The text program was a huge hit this year! …we need to do the program in the future. We’re working on securing sponsors for next year.”

-Amanda Verhoff, ALSD

“Thank you! Your program really helped out with the reminders at the show.”

-Scott Hinzman, ALSD


• Dr. Marshall Cats Veterinary, Text Appointment Reminders

“The Mousetrap Mobile Reminder System has been a valuable asset in reducing our overall operational costs and increasing our patient confirmation efficiency.”

-Dr. Dan Marshall, DVMCats Veterinary

Q & A

Questions???ASK AWAY!

Technology

ORGPRO 11