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GETTING AHEADWITH B2BMARKETING

66% of marketing organizationsare required to prove ROI.3

B2B buyers complete up to 90% of their Buyer's Journey before talking to sales.4

The average B2B Buyer’s Journeyis 7 months long.

Create LinkedIn focused content.

86% of LinkedIn lead conversions originatefrom posting in discussion groups.8

Your target audience now consumes 10—14 assets between research and purchase.2

99% of B2B buyers report their searchterms change as their research deepens.5

B2B buyers expect personalized content at each stage of their Buyer's Journey.

Create multipurpose content and expect more for your dollar from your agency.

Repurpose your latest video script into an engaging blog while using key stills for social media CTAs.

Perform internet searches as ifyou were your audience.

Your audience will rarely search by your product name.Focus your keywords around problem/solution phrases,such as “best wireless router” or “BYOD policy”.

Sync all of your content, social media,and emails with your Buyer's Journey.

Syncing of content results in a 65% increase inlead conversion.7

Segment your content by stageof your Buyer's Journey.

Only 42% of marketers are creating audience profilestoday. Be relevant, not everywhere.6

Ensure your content is organic search-focused, high-quality, and extremely relevant.

Utilizing Google Authorship in your blog posts allows Googleto rank your content higher.

CONTENT IS THE KEYTO CHANGE.

B2B MARKETING IS CHANGING RAPIDLY.DON’T GET LEFT BEHIND!

CHALLENGE

HOW TO GET THERE:

x

x

93% of B2B buying decisions begin withan internet search for relevant content.1

*Sources1. HubSpot2. Eccolo Media3. TrackMaven

4. Forrester Research5. Response Capture6. Content Marketing Institute

7. Inbound Sales Network8. Social Media Today