IT SERVICES FOR MEDIA &ENTERTAINMENT INDUSTRY

RIA Technologies Adobe Flex, AJAX , JavaScript

Adobe InDesign

ParikshaLabs : end-to-end solutions

Consulting and implementation services for

Digital asset management and Publishing

Web-based applications for RIA, social networking and community development

Web-video strategy, solutions and monetization

Mobile and web convergence

IT Challenges for Media companies

Disruption of existing media platforms (print, tv) due to web and mobile technologies

Media companies must navigate and embrace complex and fast changing digital media trends – rich internet applications, web-video, social networking, data-aware mobile applications

Digital platforms are increasingly gathering larger share of sales and marketing budgets. Advertisers are increasingly looking to new media properties in addition to old platforms

Digital advertising trends are changing rapidly. Companies need to adopt and integrate new approaches quickly.

Media & Entertainment companies are under invested for IT resources

Consulting: Video Asset Management

Helping media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalize on the $20 billion online advertising market with a suite of solutions and services

Consulting: Web-based Applications

Rich Internet Applications – providing users engaging new experiences and building loyalty

Social networking engines – enabling media companies to turn their websites into community platforms

Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets

Consulting: Web-Video strategy

Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms

Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks

Rich Internet Applications – providing users engaging new experiences and building loyalty

Social networking engines – enabling media companies to turn their websites into community platforms

Social platform extensions – FaceBook, Google Apps add-ons extending your brand and messaging to popular social nets

Consulting: Web-Video strategy

Comprehensive roadmap for publishing and monetizing your video assets on existing video-on-demand, streaming, advertising and social network platforms

Stock footage portals, webTV portals, video publishing to advertising aggregation platforms and AdNetworks

Consulting: Mobile and Web Convergence

Mobile applications to extend your web-application to PDA, iPhone, BlackBerry

Push and pull solutions for mobile video delivery

Strategy for extending media brand and customer loyalty to mobile phone

Converge of web and mobile with existing print and tv platforms

Implementation and Delivery Services

System Design & Architecture Review

Software Development (Build)

Software Testing

System Integration and Deployment

System Maintenance & Support Services

Technology Migration / Re-engineering

CASE STUDIESA Proven Track Record

Development: MediaBaron 2.0

Application Overview

An enterprise grade video management tool showcasing Flex RIA and flash media server capabilities for frame accurate video scrubbing and control over standard internet connections.

TechnologyFlex

Flash Media Server

Tomcat, MySQL

Hibernate

QuickTime

MPEG2, H.264,

FFMPEG

Development: MediaBaron 2.0

ChallengesExisting video management systems are file based and require local files or fat pipes for remote video access. This also makes the remote access less secure

Existing video management systems have evolved from 24x7 TV requirements and are not suited for producers and content owners who are mainly interested in web publishing

The cost of existing video management is prohibitive and most producers tend to rely on excel sheets or simple unconnected databases to manage their videos making it very unproductive to search for clips that are relevant to their work

The SolutionDesign a frame accurate video scrubber using a streaming server backend to take advantage of internet video streaming technologies

Developed a Flex-based UI that integrates video asset management functions with stream based playback

Powerful server based video processing tools for video cutting, join, trans-coding and delivery

InnovationFrame accurate video scrubbing using standard internet connectivity using FMS

Simple lightweight browser based application to access video content repositories and interact with them

Remote access to video content enables scene-based tagging via low-cost locations

The BenefitsEnables internet based access to video databases at a fraction of cost of existing systems

Powerful tools for online video publishing to web-portals

Use of open-source components reduces cost of ownership significantly.

Overview

Functionality, release testing and production support testing for a leading web-based yearbook hosted application. Our domain knowledge and testing skills have proven extremely useful and productive and we are proud to be associated with multiple releases of the application over nearly two years.

TechnologyCollaboration Tools

Test Cases & Test case suites

JIRA, Wiki, video grabs, screen shots

Skype

Testing: On-Line Year-Book Application

Testing: On-Line Year-Book Application

ChallengesWeb-based applications require constant releases with multiple derivative offerings. The testing complexity is significant.

Strong domain knowledge is required to understand the end-user workflows in addition to regular feature testing etc.

The Solution

Developed a mature process to handle test case development, acceptance suit, workflow suite, regression and ad-hoc testing requirements

Full end to end workflow test cases to simulate end user behavior

Strong communication and project management processes to keep the team connected on daily basis

Innovation Leveraged our significant domain expertise in print layout to bring benefit to our customer

Remote QA testing process innovation to make it highly productive for our customer

The BenefitsRapid application development taking advantage of the time zone difference between developers (in US) and testers (in India)

Cost effective testing with strong domain competency and high productivity workforce.

Application Overview

The application is a new unified mobile advertisement platform that integrates the latest developments in targeted advertising techniques; mobile data mining with spatio- temporal predicates; cell broadcasting protocols; and location based technologies.

TechnologyFlex and PHP

InDesign server

MySQL database

Development: Rich Text Editor for Online Classified

Development: Rich Text Editor for Online Classified

ChallengesAn advertiser needs to select the right advertisement with best match for each type of service/product on offer.

Display the advertisement in a non-obtrusive fashion on the idle screen of the phone

An outlet owner wants to reach a customer who is in the vicinity of the store

The subscriber should receive the information that she/he needs when she/he needs it

The SolutionBuild an advertisement response forecasting module based on latest data warehousing and data mining techniques with location, time and profile based data.

The application predicts the % likelihood of response to an advertisement type so that the target customers can be selected based on their User Profiles and User Actions events.

InnovationMakes the advertisement targeting more efficient and reduces the overall cost of delivery of SMS/MMS by eliminating the recipients who are likely to reject the advertisement.

Provides ability to target a user set based on their past data and profile.

The BenefitsThe Data Mining engine software will be on server of the mobile operator. It would generate revenue from Advertisements and benefit both us and operator

Application Overview

A flex application providing visual tools for page layout of brochures, classifieds and dynamic definition of data tags for variable data printing. Also showcases InDesign Server Technology for page creation and PDF generation.

TechnologyFlex and PHP

InDesign server

MySQL database

Development: Web2Print

Development: Web2Print

ChallengesCustomizing point-of-sale brochures across a large number of franchises is costly and error prone

Local copies of layouts can be distorted / changed by partner impacting branding negatively

Web-based solution for variable data printing is expensive

The SolutionDeveloped a Flex based web application that provides visual page design elements

Developed a XML parser to identify data fields and customize them using web-based application.

Used InDesign Server to provide data merge capability

Used InDesign server to provide PDF generation capability

InnovationSimple way to describe fields onto a InDesign document for variable data printing

Web-based page layout using templates

Template browser for quick selections

The BenefitsQuick and hassle free data entry using web-application

Print ready pdf customized for local branches provides inexpensive point of sale customization solution

Application Overview

A web-application for eCommerce enabled stock footage trade. It includes video browser, powerful text search, preview player, light-box, user account management, payment gateway integration and an innovative back-end server for automated video delivery.

TechnologyFlex & PHP

Flash Media Server

MySQL

eCommerce engine

Stock footage Web-Application – MovicoVideos.com

Stock footage Web-Application – MovicoVideos.com

ChallengesVideo content owners are unable to monetize their video archives for lack of online catalog presentment and trading tools

The time and costs involved in manual review of a library are prohibitive of trade

Delivery of high resolution videos is manual thus increasing cost of transaction and slowing growth of business

The SolutionDesigned an online portal for stock video commerce

State of the art asset browser, preview player, eCommerce engine, user management engine with special features for selection, review and search

Automated video delivery engine with integration to large file delivery toolkits

InnovationFull text search engine enables rapid search for what one is looking for

Light-weight preview player

Dynamic tags and promotional videos presented in UI to keep visitor interested in content

Conforms to state of the art stock footage trends

The BenefitsEnables content owners to reach global audiences

Powerful tools for search, preview, selection and purchase

Lowers overall transaction costs significantly by using automated delivery options

TESTIMONIALSWhat Clients Speak About Us

Testimonials – What Clients Speak About Us

"It was a real pleasure for me to work together with Pariksha Labs on our project. The team is very talented specialist with a deep understanding of mobile & IT business peculiarities”~ mobile software publisher in NY

“Good develope, very good support. Accurate Documentation.”~ Italian software provider for hazardous chemical transportation tools

"What I really appreciate about the company is your willingness to always go the 'extra mile', particularly when we have had tight deadlines imposed by our customers. You have made us look very good! Clearly you are a great asset to us as we build this product.”~ CEO, Adobe Partner, Canada

"Your team's intimate knowledge of publishing has helped us hugely on this project. Clearly you are a great asset to us as we build this product.”~ US company building a Rich-Internet-Application for a publishing workflow solution

For more case studies & portfolio, Please visit our websitewww.parikshalabs.com

THANK YOUPariksha Labs Private Limited#198, HSIDC Udyog Vihar Phase VIGurgaon 122 001Haryana, India

Phone: +91-124-426-6913Email: info@parikshalabs.com