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Using The Internet to Grow Your AgencyBy
John Mayfield“The Real Estate Tech Guy…”
Technology and the Future?
Don’t Look Back!
The Future?
Mobile?
More Smart Phone
Users in the World
than “traditional”
mobile phone.…
3rd Quarter -2011
Mobile Marketing…
4 Billion Cellphone Users
6 Billion People on Earth
Approximately 60% - Cellphones
Roughly 90%+ - CellphonesIn U.S. - U.K. - Spain, etc…
Cell Phone Marketing
•Fewer than 6% of
businesses are doing any
type of mobile marketing
No Competition!
QR - Codes
QR - Codes
QR - Codes
QR - Codes
Link to:
• Listings
• Virtual Tours
• Web Site
• And more…
Are You Mobile App Ready?
Mobile Apps
Mobile Apps
Mobile Text…
Use “Key” Words
One Click…
One Click…
Get Permission…
Roughly 90%+ - CellphonesIn U.S. - U.K. - Spain, etc…
Virtual Worlds and Avatars
The Future…
The Future…
The Future…
Virtual Worlds
Virtual Worlds
Millions of Users
The Future…
2010 CRB “Cyber” Convention
Social Networks or Tribes?
Social Media?
Create Your Own
Social Community
Create Your Own
Social Community
Content Is King!Be Creative – Provide Knowledge – Have Fun
Content
• How Big is Content?
How Big is Content?
• 10 visits per day
–300 per month
Before…
How Big is Content?
• 175 “unique” visits per day
–25% increase in listings
After…
Information
YouTubeVideos for the Real Estate Professional…
To Reach 50 Million People!
Radio - 38 Years
Television – 13
Years
Internet – 4 Years
iPod – 3 Years
2 Years
Did You Know?
• YouTube is experiencing over 20
hours of video content uploaded
every minute
• It costs YouTube over 1,000,000
a day for their bandwidth!
Did You Know?
• YouTube is the 2nd Most Used
Site as a Search Engine
Create Videos
Photo Story –It’s “FREE!”
Jing – It’s “FREE!”
www.TubeMogul.com
Online “FREE” Stuff
www.SlideShare.fr
Create and Share Power Points FREE!
www.SlideShare.fr
Step #1 Create an Account
www.SlideShare.fr
Step #2 #2
Create a
Power Point
Slide Show
www.SlideShare.fr
Step #3 #3
Upload Power Point to SlideShare
www.SlideShare.fr
Step #4 #4
Add description, tags, keywords
www.SlideShare.fr
Finished!
Other Ideas…
•80 to 90% of your S.E.O. (Search Engine
Optimization ) already done.
•Multiple Sites
•Easy
•FREE
Create a Word Press Blog
Create a Word Press Blog
Create a Word Press Blog
Weekly Newsletter!
Create a Word Press Blog
Weekly Newsletter!
Give Something of ValuePeople will keep a CD-ROM…
Auto-Play
CD-Includes
• Listings
• Virtual Tours
• Information
• And more…
LightScribe
Viewlet Builder
Streaming VideoLive T.V. from the Internet
www.UStream.com
www.UStream.com
“Live and Recorded”
“Broadcast From Your Phone!”
Find Your ClientsThe Internet is Making it Easier to Find the Right Clients…
Online Advertising
How Big is It? – Alexa.com, Top 500
Online AdvertisingGoogle Ads
Online AdvertisingFacebook Ads
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
You’re In Control…
• Cost
• Demographics
• Clicks
• Impressions
• Interests
Tech ToolsThe Technology Tools of the Future
E-Print
HP Mobile Scanner
E-Readers….
Desktop Author
E-Readers
E-Readers
Presentations
Google Voice
SkypeAdd your Skype contact to
your business card
Manage Data
Back-Up &
Access Data
Manage Data
Manage Data
Manage Data
ApplicationsWorking in the Cloud…
The Cloud…
The Cloud is The Future
DropBox
Drop.io
Manage - Online
Google Docs
Create Your Own HotSpot
Other Google Stuff…
Google Alerts
Google Alert
Google Alert
Google Mobile
Google Sync
Google Sync
Google Sync
Google Sync
ContactsPhone
Sync
Google Sync
Google Apps
What is the future of real estate?
It Will Be Exciting…
John D. Mayfield – “The Business Tech Guy”
John D. Mayfield – “The Real Estate Tech Guy”
www.RealEstateTechGuy.com
