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Using The Internet to Grow Your Agency By John Mayfield “The Real Estate Tech Guy…”

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Using The Internet to Grow Your AgencyBy

John Mayfield“The Real Estate Tech Guy…”

Technology and the Future?

Don’t Look Back!

The Future?

Mobile?

More Smart Phone

Users in the World

than “traditional”

mobile phone.…

3rd Quarter -2011

Mobile Marketing…

4 Billion Cellphone Users

6 Billion People on Earth

Approximately 60% - Cellphones

Roughly 90%+ - CellphonesIn U.S. - U.K. - Spain, etc…

Cell Phone Marketing

•Fewer than 6% of

businesses are doing any

type of mobile marketing

No Competition!

QR - Codes

QR - Codes

QR - Codes

QR - Codes

Link to:

• Listings

• Virtual Tours

• Web Site

• And more…

Are You Mobile App Ready?

Mobile Apps

Mobile Apps

Mobile Text…

Use “Key” Words

One Click…

One Click…

Get Permission…

Roughly 90%+ - CellphonesIn U.S. - U.K. - Spain, etc…

Virtual Worlds and Avatars

The Future…

The Future…

The Future…

Virtual Worlds

Virtual Worlds

Millions of Users

The Future…

2010 CRB “Cyber” Convention

Social Networks or Tribes?

Social Media?

Create Your Own

Social Community

Create Your Own

Social Community

Content Is King!Be Creative – Provide Knowledge – Have Fun

Content

• How Big is Content?

How Big is Content?

• 10 visits per day

–300 per month

Before…

How Big is Content?

• 175 “unique” visits per day

–25% increase in listings

After…

Information

YouTubeVideos for the Real Estate Professional…

To Reach 50 Million People!

Radio - 38 Years

Television – 13

Years

Internet – 4 Years

iPod – 3 Years

2 Years

Did You Know?

• YouTube is experiencing over 20

hours of video content uploaded

every minute

• It costs YouTube over 1,000,000

a day for their bandwidth!

Did You Know?

• YouTube is the 2nd Most Used

Site as a Search Engine

Create Videos

Photo Story –It’s “FREE!”

Jing – It’s “FREE!”

www.TubeMogul.com

Online “FREE” Stuff

www.SlideShare.fr

Create and Share Power Points FREE!

www.SlideShare.fr

Step #1 Create an Account

www.SlideShare.fr

Step #2 #2

Create a

Power Point

Slide Show

www.SlideShare.fr

Step #3 #3

Upload Power Point to SlideShare

www.SlideShare.fr

Step #4 #4

Add description, tags, keywords

www.SlideShare.fr

Finished!

Other Ideas…

•80 to 90% of your S.E.O. (Search Engine

Optimization ) already done.

•Multiple Sites

•Easy

•FREE

Create a Word Press Blog

Create a Word Press Blog

Create a Word Press Blog

Weekly Newsletter!

Create a Word Press Blog

Weekly Newsletter!

Give Something of ValuePeople will keep a CD-ROM…

Auto-Play

CD-Includes

• Listings

• Virtual Tours

• Information

• And more…

LightScribe

Viewlet Builder

Streaming VideoLive T.V. from the Internet

www.UStream.com

www.UStream.com

“Live and Recorded”

“Broadcast From Your Phone!”

Find Your ClientsThe Internet is Making it Easier to Find the Right Clients…

Online Advertising

How Big is It? – Alexa.com, Top 500

Online AdvertisingGoogle Ads

Online AdvertisingFacebook Ads

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

Facebook Advertising

You’re In Control…

• Cost

• Demographics

• Clicks

• Impressions

• Interests

Tech ToolsThe Technology Tools of the Future

E-Print

HP Mobile Scanner

E-Readers….

Desktop Author

E-Readers

E-Readers

Presentations

Google Voice

SkypeAdd your Skype contact to

your business card

Manage Data

Back-Up &

Access Data

Manage Data

Manage Data

Manage Data

ApplicationsWorking in the Cloud…

The Cloud…

The Cloud is The Future

DropBox

Drop.io

Manage - Online

Google Docs

Create Your Own HotSpot

Other Google Stuff…

Google Alerts

Google Alert

Google Alert

Google Mobile

Google Sync

Google Sync

Google Sync

Google Sync

ContactsPhone

Sync

Google Sync

Google Apps

What is the future of real estate?

It Will Be Exciting…

John D. Mayfield – “The Business Tech Guy”

John D. Mayfield – “The Real Estate Tech Guy”

www.RealEstateTechGuy.com