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Oracle WebCenter Sites enables marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. A Web experience management solution that automates the entire process of managing the Web . [Read More @ https://blogs.oracle.com/imc/entry/partner_webcast_oracle_webcenter_digital]
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 1
CUSTOMER LOGO
“This slide format serves to call attention to a quote from a prominent customer, executive, or thought leader in regards to a particular topic.” Name
Title, Company Name
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 2
Web Experience Management WebCenter Sites
Joy John Product Leader Oracle WebCenter & BPM - MEA
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 3
THE FOLLOWING IS INTENDED TO OUTLINE OUR GENERAL
PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION
PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO
ANY CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY
MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE
RELIED UPON IN MAKING PURCHASING DECISION. THE
DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES
OR FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS
REMAINS AT THE SOLE DISCRETION OF ORACLE.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 4
WebCenter Sites Strategy
With content & capabilities
that enhance online
experiences
By easing the ability for
marketers to create &
manage online experiences
Through cross channel
integrations that provide
consistent & unified online
experiences
TO ENGAGE
CUSTOMERS
TO EMPOWER
BUSINESS USERS TO EXTEND ONLINE
EXPERIENCES
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 5
Session Agenda
Oracle WebCenter Overview
Getting Familiar with WebCenter Sites
– What is WebCenter Sites?
– Key Strengths
– Architecture
What’s new in WebCenter Sites 11.1.1.8.0
– Mobile Option
– Vanity URLs
– Integration capabilities
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 6
WebCenter Overview
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 7
Oracle Fusion Middleware BUSINESS INNOVATION PLATFORM
Complete and Integrated
Best-in-class
Open Standards
On-premise and Cloud
Foundation for Fusion
Applications & Oracle Cloud
User Engagement
Identity Management
Business Process
Management
Content Management
Business Intelligence
Service Integration Data Integration
Development Tools
Cloud Application Foundation
Enterprise Management
Web Social Mobile
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 8
ORACLE WEBCENTER IS THE CENTER OF ENGAGEMENT FOR BUSINESS
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 9
Oracle WebCenter
CUSTOMERS MARKETERS
PORTAL CONTENT SITES
CUSTOMERS END USERS
DEVELOPER
KNOWLEDGE WORKER
ADMINISTRATOR
ENTERPRISE CONTENT MANAGEMENT
WEB EXPERIENCE MANAGEMENT
ENTERPRISE PORTALS
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 10
Getting Familiar with WebCenter Sites
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 11
Web Experience Management Engages Customers
With Relevant & Interactive Digital Experiences
Relevant Provides engaging & tailored
digital experiences with rich
content targeted to defined
customer segments
Multi-channel
Delivers optimized digital
experiences regardless of
platform or device
Social & Interactive
Promotes online interactivity & builds
communities with user-generated content
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 12
Web Experience Management Empowers Marketers
To Create & Manage Digital Experiences
Create
Speed time-to-market by
enabling marketers to
easily create & edit content
across multiple sites
Moderate
Safeguard brand integrity with
enterprise moderation of user-
generated content
Optimize
Enable multi-site
deployments and targeting
on a large scale without
sacrificing performance
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 13
What is WebCenter Sites?
An end-to-end solution for building web sites
– Data management
– Business User workflows
– Business logic, presentation templating
– Targeting
– Integration points
– Site preview, WYSIWYG composition
– Publish
– Dynamic delivery of Site
– Collect and analyze user generated content
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 14
Terms
Basic unit of data – Asset
Data Definition – Asset Type
Presentation logic (view) – Template
Getting stuff to production, life cycle management – Publishing
Administrative tasks – Admin UI
Business user tasks – Contributor UI
Developer tasks - IDE (Eclipse)
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 15
Key Strengths
Highly flexible data model
Business user centric
Dynamic highly scalable delivery engine
Lifecycle management and publishing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 16
Flexible Data model
Basic Assets
– Simple Assets that can be described in a single table row
– Suitable when the definition is not likely to change overtime
Flex Assets
– Unlimited number of attributes
– Flexible definition
– Hierarchical arrangement using parent/child relationships
– Inheritance of attributes
– Suitable for large and complex Product Catalogs
– Optimized for read heavy operations and caching
Asset framework
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 17
Dynamic highly scalable delivery engine
Satellite Servers
– Horizontally scalable
– Fragment (pagelet) cache and dependency management
Multi destination publishing
inCache framework for pages and objects
Read optimized data structures
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 18
Lifecycle management and publishing
Approval system
– Dependency management
– Applies to data, data definition and programmatic components
RealTime publishing
– On Demand and scheduled publishing
– Highly reliable (transaction safe) data transfer
– Designed for running hundreds of times a day at high volumes and speeds
– Double buffered caching support - no downtime
– Site Capture – ability to create ‘static’ versions of published site
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 19
Delivery
Content
Managers
Management
Gadgets
Community
Sites
Engage
WE
M
Fra
me
wo
rk
…
Site
Visitors Mobile Delivery
Satellite Server
Analytics
Content Connectors
WE
M
Fra
me
wo
rk
Gadgets
Community
Sites
Engage
Deployment Architecture
External
Repositories
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 20
Deployment Architecture
Development Environment Management Environment Delivery Environment
Firewall
Web Center Sites
(cluster)
Satellite Server
Satellite Server
Satellite Server
WebCenter Sites
(cluster)
Publishing Publishing
WebCenter Sites
(cluster)
Development
Tools
Developers Content
Owners Website Visitors
Analytics
Analytics reports
•Data Structures
•Presentation & Business Logic
•Sample Sites
•Data Structures
•Presentation, Business Logic
•Content
•Personalization Rules
•Analytics reports
•Data Structures
•Presentation, Business Logic
•Content
•Personalization Rules
•Analytics
•User Generated Content
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 21
Core Sites Architecture
Database
Content Services
Asset Framework
Authentication, Authorization and SSO
API
File
System
User Interfaces
Database and File System Abstraction
Catalog Management
Cache Management
Dependency Management
Page Server
Satellite Server
Image Server
Event Management
Asset Managers
Revision Tracking
Search
Import/Export
Approval
Publishing
Workflow
Templating Engine
JSP/XML UI Services REST
Contributor Admin
Java
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 22
Asset Model
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Assets • Asset is the fundamental data
structure in Sites
• An Asset belongs to a Type
• Assets have attributes
• Attributes can be of many types
(String, Number, File etc)
• Assets can be associated with other
assets
• Assets can be enabled for sites
• Data for an Asset is stored in
Database. Some attributes may be
stored in File system
Type Associations
Site(s) Asset
Attributes
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 24
Assets • Site Architect defines Asset Types (using
Advanced UI)
• Example: An “Article” type, contains a title, body, picture etc.
• Developer Builds Presentation templates
• Summary Template
• Detail Template
• Business user creates Asset instances.
• Title: Giants head to Super Bowl
• Body: .. What a match!..
• Picture: Eli-Manning.jpg
• Site visitor
• Views the article
• Provides user generated content
Business
user
Architect
Developer Site
visitor
Asset
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 25
Asset Model
Type Manager
Product FlexAssetManager
Article BasicAssetManager
… …
… …
AssetManager
Asset
CRUD
Workflow Approval
Publishing
Revision
Tracking
Search
Asset Manager Framework
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 26
Templating and Dynamic Delivery
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Templating
27
Summary
Template
Asset
Detail
Template
Layout Template
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Dynamic Page Delivery
Page Flow Controller
Resolve to JSP
Execute JSP
Cached?
Cache?
Cache
Embedded
Pagelet
No
No
Yes
Yes
HTTP Request
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 29
Dependency Management
• Asset A1 change and is published
• P1 and P3 are ‘flushed’
• A1 is said to be a dependency on P1 and P2
• ‘Unknown’ (any) dependency
Cache (runtime) Dependency
WebCenter Sites
(Source)
A1
WebCenter Sites
(Target) P1(A1)
P2(A2)
P1
Publishing
P3(A1A2)
A2
P3
A1
P2 P3
A2
A1
A2
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 30
Page and Site Plan
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 31
Page and Site Plan
Page is just another asset
– Has attributes
– Rendered using Templates
Site Plan is an arrangement of Pages – forms skeleton of a site
A site can have multiple site plans – different site plans can be used to
deliver to different devices (New in 11.1.1.8)
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 32
Approval and Publishing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 33
Approval and Publishing
WebCenter Sites Target
Sites
1
Target
Sites
2
File System
Destination 1
Dependencies
Destination 2
Dependencies
Destination 3
Dependencies
Asset
User approves an Asset for a
destination
Asset Asset Asset Asset
Asset Asset Asset Asset
Asset Asset Asset Asset
All dependences of the Asset
are also published to keep the
integrity of data intact
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 34
Dynamic (RealTime) publishing
Gatherer Packager Transporter Unpacker
RealTime Publishing framework
Approval
Subsystem
Asset
Framework Resource
Groups Data Store
(source)
Data Store
(Target)
network
Events
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 35
Caching
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Types of caching
• Page (let) cache
• Pages and pagelets cache – markup cache.
• Available at Sites as well as Satellite nodes
• Query cache
• Low level cache of database queries and other objects
• Available at Sites nodes
• Object cache
• Composed object (assets) cache
• Available at Sites nodes
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 37
WebCenter Sites Cluster
InCache Architecture
WebCenter Sites
Local
Cache
WebCenter Sites
Local
Cache
WebCenter Sites
Local
Cache
Satellite
Server Local
Cache
Satellite
Server Local
Cache
Satellite
Server Local
Cache
Satellite
Server Local
Cache
WebCenter Sites A
A
A
A
A
Local
Cache
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 38
Page(let) Caching
• Pagelet level caching at edge of network
• Binary and text for any MIME type
• Dependency tracking for automatic cache invalidation
Navigation Titles
Photos
Sections
Paragraphs
Copyright
Web page
Template
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 39
Edge Caching (Satellite Servers)
WebCenter Sites Satellite Server
Request for page Request for page
Response pagelets
1
3 2
1
2
3
WebCenter Sites cache Satellite Server cache
1
3 2
Content
Changes Invalidate
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Targeting
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Engage
Engage UI
Segment 1
Segment 2
Segment 3
Segment 4
Visitor Data
Manager
Visitor Data
External Systems
Segments
Recommendation
Engine
Asset Repository
Recommendations
Promotions
Cross/up sells
Marketers Site Visitors
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 42
Engage
Segments
– Explicit
– Implicit
Recommendations
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Performance & Scalability
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 44
Horizontal Scalability
WebCenter Sites deployments scale out by the use of Satellite Servers
Satellite Servers are edge caching systems, fully integrated into the
content workflow
WebCenter
Sites
Satellite Server
Satellite Server
Satellite Server
Satellite Server
Load Balancer WEB
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 45
Vertical Scalability
WebCenter Sites and Satellite Server, both scale well under application
server clusters
Multiple instances can be run on the same hardware
WebCenter
Sites Satellite
Server
WEB
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 46
APIs and Development Tools
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Product APIs for customer use
Asset API
JSP & XML tags
REST & SOAP
Search API
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 48
Development Tools
• Eclipse plug-in
• Distributed development, local debugging
• Support for source code control management
• IDE for Java Developers – Eclipse plug-in
• Import and Export
• Command-line tools for assets, types, sites, sitemap, workflow
• IDE support for code components (Templates, CSElements,
Elements, SiteEntry)
• Built on top of WEM REST interfaces
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 49
WE
M
Fra
me
wo
rk
Web
Content
UI Framework
Web
Content
Web Site
Management
Plug-in Web Site
Plug-in
Management Delivery
Contributors,
Administrators Visitors
Publish
REST
SSO SSO
WebCenter Sites WebCenter Sites
REST
WE
M
Fra
me
wo
rk
WEM Framework
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 50
WE
M
Fra
me
wo
rk
Web
Content
UI Framework
Web
Content
Web Site
Moderation
and Administration
Comments,
Ratings, Reviews,
Polls, etc
Management Delivery
Contributors,
Administrators Visitors
Publish
REST
SSO SSO
WebCenter Sites WebCenter Sites
REST
WE
M
Fra
me
wo
rk
Pages that contain
comments, layout and
settings for
comments/Ratings
UGC data and moderation
changes
Sites Community
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 51
WE
M
Fra
me
wo
rk
Web
Content
UI Framework
Web
Content
Web Site
Gadget lists
and Dashboard Gadget container(s)
Management Delivery
Contributors,
Administrators Visitors
Publish
REST
SSO SSO
WebCenter Sites WebCenter Sites
REST
WE
M
Fra
me
wo
rk
Composed Dashboard(s),
while list of gadgets,
settings
Pages containing
Dashboard(s)
Sites Gadgets
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 52
Sites Analytics
Web page Sensor
Queue Manager
Local File System
HDFS Agent Archive
Hadoop File System
Object
Impression
Session
Impression
Hadoop
Scheduler (Map/Reduce
Jobs)
Report
database
WebCenter
Sites User
Interfaces
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 53
What is new in WebCenter Sites 11.1.1.8
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 54
WebCenter Sites 11.1.1.8 Advanced Mobile Web Solution
In-context editing & preview of website for
different device types
Manage mobile site plan/navigation
structures in Contributor UI
Detect incoming devices and render
device optimized site
Use same templates for mobile & desktop
or customize for mobile specific pages
Leverage Sites targeting for mobile
Supports HTML-5 / responsive design
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 55
WebCenter Sites Mobile Option
A set of devices a repository recognizes
Each device in repository consists of user-agent and device
capabilities
Ships with native repository with a handful of devices
Device Repository
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 56
Device Repository
Mobile related administration
in Mobility tab
Configure Device Repository
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 57
Concepts
A Device Group is a collection of similar devices
Determined by a ‘rule’ based device characteristics/capabilities
OOTB device groups for commonly used devices
Device group has a ‘suffix’ that determines informs naming convention
for rendering templates
Multiple groups can share the same ‘suffix’
Device group
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 58
Device group
OOTB Groups
Reg-ex for user-agent
Device Capabilities
Screen resolution
Custom logic
Device name based rule
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 59
Concepts
Preview shell that business users can see site’s preview in
OOTB devices for commonly used devices
Ability to create custom device images and add them to the system
Devices (Device Preview Images)
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 60
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 61
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 62
Delivery to mobile devices
Standard Sites delivery is applied to Mobile delivery
Sites does device discovery when a request arrives in Sites/Satellite
nodes
If a mobile device requests a standard page, the request is redirected
to mobile URL
Device information is cached for high performance delivery
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 63
WebCenter Sites 11.1.1.8 Advanced URL Management
Enables the creation, use and easy
control of short, user defined,
human readable Vanity URLs for
any type of web content
Utility enables centralized Vanity
URL management and clean-up
Allows for custom, configurable
URLs that conform to corporate
standards, marketing best
practices or campaign needs
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 64
Vanity URL
Vanity URLs
– are short, readable, easy to control URLs for an asset/page
– usually contain the name or other descriptive content about the web page
to which it points – useful for SEO
– for assets as well as blobs
– user defined or auto-generated
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 65
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 66
Concepts
WebRoot is used to control how the Vanity URL is interpreted in each
environment
For example the URL for running page may be http://www.avisports.com/Running/Home
in the delivery. But the URL of the same page might be quite different in the editorial
environment like http://editorial.avisports.com/cs/Avi/Running/Home
Configure this by specifying Root URL and Virtual Root URL by Admin
WebRoots can be approved and published
WebRoot
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 67
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 68
Concepts
Vanity URL can be configured to be auto-generated based on data in
the asset
Highly configurable using ‘patterns’ (using Expression Language
syntax) per asset type and blob fields
Built in functions to apply to attributes
Ability to specify additional headers for blobs (expires, last-modified)
Auto-generated URLs
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 69
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 70
WebCenter Sites & WebCenter Content
• Access content stored in
WebCenter Content for reuse &
repurposing in WebCenter Sites
• Content is tagged and mapped (in
UI) from WCC to WCS
• Content is copied from WCC to
WCS (one-way)
• Polling process monitors WCC for
changes
• Content transformation engine
(WCC) delivers enterprise content
into Web-viewable formats
WebCenter Sites 11.1.1.8
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 71
Content can be referenced from
external repositories and used by
Marketers.
Example: Marketers can search
and view hosted videos (youtube,
Brightcove, etc.)
Drag and drop externally hosted
content into web pages
Content is not copied but simply
referenced (transparent to
marketer)
WebCenter Sites 11.1.1.8 Reference content from non-Sites Repositories in Contributor UI
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 72
WebCenter Sites & Real-Time Decisions (RTD)
WebCenter Sites
• Combines WebCenter Sites’
marketer-managed & RTD’s
automated recommendations
• Displays the most effective
content, pages & offers for
different users on websites
• New API to integrate Sites
with RTD to get best choice
of content for
recommendation
WebCenter Sites 11.1.1.8
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 73
WebCenter Sites 11.1.1.8 Community (Social) & Gadgets Enhancements
Drag and drop widgets directly into pages
using the WebCenter Sites Contributor UI:
Polls
Ratings
Reviews
Comments
Gadgets
• Google+ login
• Support for OAM social
• Combined install of Community/Gadgets
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 74
Q&A
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted 75
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