Social Follower Report

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Key Metrics: @ginidietrich | Jun - 16 - 2012

Total FollowersTotal Followers

24,053@ginidietrich had 24,053 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @ginidietrich's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @ginidietrich' followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.

702x

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@ginidietrich and @ginidietrich-friendsshare 13 followers.

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

AverageNetwork Size

Insights:

» On average, each of @ginidietrich's followershas 7,804 connectionsacross all social mediaplatforms. Therefore, @ginidietrich canpotentially indirectly reach119,476,695 (15,309 x7,804) people.

Network SizeBreakdown

Insights:

» 51% of @ginidietrich'sconsumer audience have501 - 5k connections.

Audience Reach Insights

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Social Media Use

Insights:

» @ginidietrich'sconsumer audience isactive on at least 37,826social profiles and/or blogs.

SocialMemberships

Insights:

» 43% of @ginidietrich'sfollowers have Facebookprofiles.» @ginidietrich's has morefollowers who use Quorathan does the typicalTwitter user.

OnlineActivities

Insights:

» 33% of @ginidietrich'sconsumer audience havebeen identified as a *GeoLocation.

Audience Social Insights

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

GENDER

Insights:

» *Statistics based on 87%of @ginidietrich's followers,whose sex we were able todetermine

AGE RANGE

Insights:

» 33% @ginidietrich'saudience is between 36 -45.» *Statistics based on 28% of @ginidietrich'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata

Audience Demographics Insights

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage @ginidietrich'sfemale followers tend to bemore in the 36 - 45 agerange.

AGE BY GENDERMALE

Insights:

» Compared to theaverage @ginidietrich'smale followers tend to bemore in the 46 - 55 agerange.

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Audience Geographic Insights

TOP 10 CITIES

Insights:

» @ginidietrich has ahigher percentage offollowers from Chicago,Illinois, USA than the typicalTwitter user.

STATES

» @ginidietrich has ahigher percentage offollowers from Illinois, USAthan the typical Twitteruser.

Insights:

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

Audience Geographic Insights

COUNTRY

Insights:

» @ginidietrich has ahigher percentage offollowers from USA thanthe typical Twitter user.

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, @ginidietrich's audience'stop three interests areBusiness, Food, and Politics.

Audience Interests Insights

» @ginidietrich's followersattend College/Universityschool's more than theaverage Twitter audience.

EDUCATIONTYPE

Insights:

Audience Education Insights

Gini Dietrich

@ginidietrich | Dec 06 2008

CEO Arment Dietrich. Author @spinsucks.

Co-author Marketing in the Round. Founder

@spinsuckspro. Speaker. Avid cyclist. A foodie.

Loves shoes & wine.

Tweets 87,085

Followers 24,096

Following 21,004

INCOME LEVEL

Insights:

Audience Career Insights

» @ginidietrich'sconsumer audience has ahigh level of incomecompared to the average.

INDUSTRY

Insights:

» Compared to theaverage audience @ginidietrich's top threeindustries are Education,Software, and Media.