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Empower people, motivate them, and reward their success
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1
REDSTAMPEDECONNECT & EMPOWER PEOPLE TO TAKE ACTION
YOU
Consumer
VOTER #4
Direct Mail
TV / Radio
(CLIENT)
2THE NEW
MODELIdentify and target individuals directly through TV, radio, direct mail, print, and other traditional sources
CURRENT
MODEL
Reward their success
Motivate supporters to
take action on your behalf
Empower people to connect
PEER-2-PEER RELATIONSHIPSDIRECT MARKETING
POTENTIAL SUPPORTER
POTENTIAL SUPPORTER
Existing SUPPORTER
P2P is based on the fact that we are more likely to trust & be influenced by people with whom we have an existing relationship”
• Have introduced to one someone we know
• Have invited to a party, meeting, or some other event we were attending or hosting
• Recommended a product to purchase
• Sent an email or shared something that captured our attention
• Have asked to support something we believe in
• Join an organization we belong too
We all have friends, family members, co-workers, or other contacts who we…
Your Supporter’s Family & Friends
THE MISSING
PIECELEVERAGES YOUR GREATEST ASSET
POTENTIAL SUPPORTER
POTENTIAL SUPPORTER
Your Supporter’s
Professional Contacts
Your Supporter’s Neighbors
Contact #1
Supporter #2"Client"
3
Supporter #2Member
Dashboard
Location or interest groups
Fundraising Pages
Event promotions & sponsorships
Sharing tools
Supporter Reviews, endorsement, &
referral
Email Recruiter
P2p tools
P2p tools
Supporter #1Member
Dashboard
Contact #2
New Supporter
#2
Contact #1
Contact #5
HOW P2P
WORKS
• (CLIENT) provides existing supporters the tools and training
• Supporters leverage their personal relationships and connect (CLIENT) to their contacts
• Supporters establish instant credibility and cultivate relationships on (CLIENT)’s behalf with their personal contacts
• Supporters engage personal contacts and ultimately convert some of them into new (CLIENT) supporters
• (CLIENT) rewards supporter and provides the new supporter P2P tools and training
New Supporter
#1
4
Red Stampede builds, implements and manages custom software applications for forward thinking clients
• Applications: Fully integrated online management suite with complete back-office functionality to manage websites, web-designs, content, constituents, and crowd funding/fundraising, and social media
• Private Social Network: Secure online community complete with proprietary, custom developed peer-to-peer tools to connect together and empower people with similar interests, location, or activity to take action.
• Crowd-funding/Social-fundraising Suite: Robust set of fundraising tools customized to raise money through websites, social networks, email platforms, events, crowd-funding campaigns, and personal fundraising.
• Marketing & Communications Suite: Action oriented suite of tools designed to leverage personal and targeted peer-to-peer recruitment, build and sustain constituent loyalty, enable social interaction, and cultivate deeper relationships with the community
• Analytics: Robust and custom built analytic dashboards and reports in multiple formats. View a snapshot of platform totals; dive deeper into modularized reports to track and monitor web traffic, content distribution and reach, and member interactions and social engagement; or view member-based leader-boards of top point earners, fundraisers, recruiters, and social advocates.
THEOFFERING
5
THEBENEFITSORGANIZATIONAL • Reduce long-term expenses
• Automate workflow and data capturing• Easily expand as organization grows• Provide detailed analytics
• Organize key customers, supporters, and/or activists by location and/or interests
• Implementation of your own e-commerce solution with secure payment gateway and merchant services account• Eliminate third-party fundraising fees by accepting donations directly into your
bank• Optimize sales through your website, social networks, email marketing platforms,
events, and personal fundraising campaigns • Empower your existing customers to find & recruit new customers
• Streamline your online communications• Manage your online presence across multiple channels from one central system• Reach more people, faster• Recruit new supporters through your existing activists• Automate online video integration into your website through your existing
activists
MARKETING
SALES / CROWDFUNDING
CUSTOMER LOYALTY
AUTOMATED ALERTS & RECOMMENDATIONS
Intuitive technologyAutomate recommendations for each user
Grow your supportLet your supporters grow your network
Better CommunicationInternal email for you and your Supporters
NotificationsEmail and dashboard alerts set by each member
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Progress meters Keep members moving forward
Technology that understands your supporters and keeps them engaged, active, & moving forward
• Automated recommendations alert each user of new members, groups or coalitions, events, or call to actions within 25 miles of their provided zip codes
• User’s can specify what issues are important to them to tailor their experience inside your network
Summary | Details
THEDASHBOARD
7THEDASHBOARDCUSTOM INTERFACES FOR EACH SUPPORTER
Supporters control their interface, public profile information, and network interactions
Action menus • Actions
tailored to each member
PERSONAL ACTION HUBS FOR YOUR SUPPORTERS
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Member tools• Blog• Events• Recruit• Organize• Communicate• Fundraise
Activity Index• Incentivize
action and reward top performers
• Earn point and win rewards for taking action
Dashboard Menu• Expandable
action menus for each tool
Summary | Details
THEDASHBOARDTo take action at anytime, from anywhere, and earn
points and rewards along the way
• Enable people to create personal profiles to learn and share information about who they are, why they support you, & how they interact inside your private social network.
• Recruit, organize, and manage your loyal followers into location or interest based coalitions.
• Maximize your sales or fundraising potential by providing your supporters tools to sell your product or brand; or raise money on your behalf.
• Enable people to recruit their personal contacts to targeted areas inside your network.
• Communicate and share information, make an announcement, promote an event, release breaking news, or thank your constituent base.
• Enable Members to message and chat with you and their friends inside your social network
• Receive instant feedback and real-time intelligence from the ground
THETOOLS
DASHBOARD
Member Blog
Location / Interest Groups
Event Manage
r
Alerts & Notification
s
Member
Messaging / Chat
Personal Referral/
Fundraising Pages
Personal Profiles
Friends / Network
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Social Sharing
Email Recruiter
Product/
Donation Pages
Real-time Feedback
SUPPORTER PROFILES
• Gain deeper insights and build supporter loyalty
• Build trust and establish credibility among your supporter’s personal contacts
• Let the world know who supports you
• Recognize your greatest advocates• Incentivize others to join• Keep connected to your supporters
on and off your network
10
Enable your supporters to create socially connected profiles to share information about who they are, why they support you, & how they interact inside your network.
Your supporters have a story to tell – share it with the world
Summary | Personal Profile Elements | FAQ
LOCATION / INTEREST GROUPS
Security• Control, moderate & manage each group’s security
parameters
Members can interact and engage you and other supporters• Private messaging• Discussion boards – latest happenings, announcements• Member alerts – Call to actions, promotions• Group events – Organizational or supporter hosted• Members can recruit their personal contacts
Groups allow your organization to:• Receive real-time feedback from supporters• Communicate and share tailored information
messages, alerts, and call to actions • Provide materials, support, training, or other relevant
information to a specific segment of your supporters
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Organize and interact with existing supporters by interest, location, or purpose.
Summary | Creating a Group | Published Groups
Recruit New Customers or Donors through extensive P2P recruitment and sharing technology• Users can recruit their personal contacts to
make a donation through their personal or group fundraising page
• Enables you to reach more potential supporters
• Increases you’re your credibility and trust among your supporter’s contacts.
• Establishes greater trust and credibility among your supporter’s contacts.
Personal Referral / Fundraising Dashboards• Users can create, edit and promote a
fundraising page in seconds• Member’s can track their progress in real-time• Each page contains social sharing, recruiting
and embedding tools and options
12
CROWDFUNDING / PERSONAL FUNDRAISINGPAGES
Enable your customers or supporters to refer new business or raise money on your behalf from their personal contacts
Highlights : Fundraising Dashboard | Highlights: Public Fundraising Page
How to Create Your Page | Edit Your Page | Recruit and Share Your Page
Manage the lifecycle of your events. Recruit sponsorships, share & promote them with groups and social networks, email invitations to contacts, track attendance, sell tickets and manage registration.
Event planning made easy• The who, what, when, where, and any
special instructions to alert guests about• Generate maps and download directions• Manage access and registration• Track event sponsorships and attendance
Better marketing with less cost• Unlimited unique sponsorship packages• Extensive sharing features within your
network (groups) as well as to any social network outside the platform
• Premade Email & blogs formatted event invitations
• Enable supporters and event attendees to recruit their personal contacts
Increase event Revenue• Eliminate third party fees from outside
providers like Eventbrite by enabling guests to purchase sponsorships or tickets directly from you
13EVENTMANAGEMENTDetails
E-COMMERCE SOLUTIONS SECURE TRANSACTIONS
Secure and Flexible• Transactions made directly to your bank account• Full ownership of unique payment gateway & Merchant
Services Account• Donor information protected by SSL certificate• Accept MasterCard, Visa, American Express, Discover• Accept single and recurring donations• Validation of field data before submitting to the payment
processor• Separate billing and shipping addresses allowed• PCI compliant
Robust Reporting• Snapshot reports for quick view of your sales pipeline to date• Detailed Crowdfunding/supporter fundraising revenue generation reports• Detailed transaction reports including any custom regulatory information
required• In-depth revenue analysis
14
Easy Management• 3 unique page styles: full width, right aligned & left aligned• Set page title, URL, content, and page disclaimers• Set threshold(s) to trigger custom fields• Preset transaction amounts to show on page• Set default amount for each page• Option to allow user-input of the donation amount
Details
Intuitive Interface to donors• Members have information pre-populated to expedite their
transaction
PROSPECT / NEW SUPPORTERRECRUITER
Your supporters can exponentially grow your company by enabling them to target and recruit their contacts to specific areas within your network
15
Peer-2-Peer Targeting• Your existing supporters can send personal
emails to their contacts targeting them to…• Attend a conference or seminar• Join a product or interest group• Subscribe or make a purchase• Fundraising pages• Join their personal network inside the
platformEnable supporters to import and target their personal contacts• Users can import their address books from all
major email service providers like Gmail and Yahoo
• Upload a desktop file• Manually enters one or more email of the
individual(s) to recruit
Details
SUPPORTER NETWORKS
Grow your organization’s network by enabling your supporters to recruit their friends, neighbors, family, colleagues, and others
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Friends• Supporters can build their own
network of “Friends” with similar interests, activities, or location to them.
• Each supporter has the right to approve or deny friend requests
• Anyone recruited by an existing member of your network who joins is automatically friends with the supporter who recruited them and the company
Details
Blogs enable you and your supporters to:• Market an event• Make an announcement or send an alert• Share a view point, idea, or thought• Promote a fundraising campaign / or
fundraising page• Showcase an existing supporter or
project• Promote contests and user generated
activity
Target messages – maximize audience reach• Share blog(s) relevant to group(s) that
you’re a member• Maximize your audience by sharing
blog(s) to Facebook, Twitter, and LinkedIn
A tool, channel, and method to allow your supporters to promote and share anything through their own unique voice.
17
SUPPORTER BLOGS
Highlights | Posting a Blog | Published Blogs
The built-in email and instant messenger enables you and your supporters to easily communicate
18
Supporter to supporter member chat
Supporters can message one or more friends inside the network
The company can send a global message to all members
Members will receive automated messages from the campaign
SUPPORTERCHAT / MESSAGINGInbox - Sending a Message
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CONTACTUSNEAL HARRINGTON
W 704-364-3261 (EXT: 242) | C 704-578-1248