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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Vote.Give.Grow. . For more, see:http://peopleslab.mslgroup.com
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People’s Insights: Volume 1, Issue 16
Vote.Give.Grow.
crowdsourcing | storytelling | citizenship
Vote.Give.Grow
Source: http://votegivegrow.com
Starbucks is investing $4 million in US communities through grants to
more than 120 non-profits. The money is allocated as per vote share of
those registered on www.votegivegrow.com for April 2012.
Voting process
Source: https://www.starbucks.com/account/card/addcard#1 , http://www.starbucksmelody.com/2012/04/06/vote-
give-grow-at-starbucks-open-thread/
Users can sign in or register with a Starbucks Card, after which they can
vote for an organisation in their community. After voting, users can
return every week in April to vote again.
Break-up of grants
Source: http://www.businessandleadership.com
The size of the grant each non-profit receives is determined by weekly
online votes. Vote share will determine the final ranking of organisations
within a region. The smallest grant is $5,000 and the largest is $50,000.
Power to the people, for the people
Source: http://www.opportunityfinance.net/votegivegrow/
Each individual can make a difference to his/her community.
Vote.Give.Grow empowers people by having them vote for a cause that
will create a better neighbourhood in sectors like education and housing.
Benefits for non-profits
Source: http://peopleslab.mslgroup.com
Other than providing financial support, the initiative is a platform for
non-profit organisations. The campaign meets Starbucks' objective of
raising awareness by increasing the non-profits' visibility.
Content for Starbucks
Source: http://advnturesspairit.wordpress.com/ , http://www.votegivegrow.com/
Non-profits created videos and images to send out their messages,
giving Starbucks content. An increasing number of brands are turning to
content from partners to create a diverse experience for users.
Virality of the movement
Source: http://twitter.com , http://www.uppermichiganssource.com/
The movement caught speed when the non-profits made the most of
their own network by asking supporters to vote for them. This sparked
many conversations on the web, making the movement a success.
Voting for corporate citizenship
Source: http://twitter.com
Many corporate citizenship projects – including Mahindra Rise and Intel
Innovators – have a voting mechanism. This gives people a sense of
belonging, involvement and ownership with respect to the community.
Starbucks' commitment
Source: http://me.starbucks.com , http://www.starbucks.com
Starbucks aims to bring people together, inspire change and make a
difference. It has initiated an array of programmes around community
revitalisation, which foster customer loyalty.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
