crowdsourcing | storytelling | citizenship

Peoples Insights: Volume 1, Issue 8

MTV Music Meter

MTV Music Meter

Source : http://mtvmusicmeter.com , http://www.youtube.com/watch?v=0trx0w-gzmA

A music discovery initiative by MTV, it lists the top 100 upcoming artistes

across genres using an algorithm that ranks artistes on the basis of their

social buzz.

Ranking based on real-time buzz

Source : http://www.mtv.com/news/articles/1654222/mtv-launches-music-meter-

artistranking-service.jhtml , http://www.bloomberg.com/news/2010-12-14/mtv-music-meter-

scans-social-media-sites-for-rising-rock-stars.html

MTV's algorithm looks at tweets, blogs, articles, streams, purchases and

other social mentions of over a million artistes, ranking them across

categories such as hip-hop, indie, rock and mainstream.

Launched as an app on mobiles

Source : http://techcrunch.com/2012/02/15/mtv-takes-the-beta-label-off-its-music-meter-app-

for-finding-new-music/, http://www.mtv.com/news/articles/1679411/mtv-music-meter-

application.jhtml

It was downloadable on iOS and Android devices in March 2011. After

over a million downloads in less than a year, it released an update Music Meter 2.0. The app aims to increase music discovery 'on the go'.

Discover artistes through 'curation'

Source : http://twitter.com , http://facebook.com

The tool aggregates upcoming artistes after leaving out popular

mainstream ones like Justin Bieber. The 'artiste snacking' allows users

to focus on discovery, offering just enough to pique their curiosity.

Myriad benefits

Source : http://thetechnologycafe.com/mtv-launches-music-meter-discover-share-and-listen-to-

music-on-the-go-review/# , http://itunes.apple.com/us/app/mtv-music-

meter/id419614880?mt=8

Users can listen to 30-second audio samples, view photos, videos,

tweets, etc. They can 'share' artistes on social networks. It is also useful

for updates on latest music trends in a simple, clutter-free manner.

A platform for fresh acts

Source : http://mashable.com/2012/02/17/mtv-music-meter-release/ , http://977music.com/

blog/2011/02/mtv%E2%80%99s-music-meter-%E2%80%93-the-perfect-spot-for-fresh-talent/

The large database increases visibility, connecting artistes with potential

fans, augmenting their fan base. It also creates revenues for them

through a 'buy MP3' option, allowing users to download the full songs.

MTV still about music

Source : http://www.iammobileapps.com/2012/02/17/wrigleys-5-gum-engages-mtvs-music-

meter-app-audience-via-mobile-sponsorship/ , http://latimesblogs.latimes.com/showtracker/

2010/02/mtv-drops-music-television-from-its-logo.html

YouTube killed the 'music video' with MTV dropping 'Music Television'

from its logo and shifting focus to reality TV. Music Meter aims to bring

back music through the digital medium, driving sponsorships and ads.

The competition

Source : http://www.billboard.com/charts/social-50#/charts/social-50 ,

http://mashable.com/2011/03/03/mtv-music-meter-apple/

'We are Hunted' has been doing exactly the same thing for a few years,

but fails to match Music Meter's reach. Billboard's 'Social 50 chart'

gauges all artistes' popularity on social media, not just emerging ones.

Limited social engagement levels

Source : http://peopleslab.mslgroup.com

Critics state that Music Meter's sole focus on 'discovery' hampers

engagement levels. After discovery, users need to switch to another

platform for conversations and content pegs like full-length songs.

Music Meter working on its limitations

Source : http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml

Music Meter has come a long way since its launch. Version 1.0 did not

filter artistes by genre. Version 2.0 added features like tour dates and

purchase of concert tickets. The plan is to go more social.

'Discover, consume & engage' music on social

media

Source : http://news.bbc.co.uk/2/hi/6924150.stm ,

http://mashable.com/2010/12/14/mtv-music-meter/

Album sales, TV say nothing about taste. Billboard's and MTV's social

media forays highlight the importance of discovering artistes, trends.

YouTube, Spotify hope to complete the cycle by streaming the content.

More Peoples Insights Weekly reports

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Every week, we dive into one topic for discussion on the MSLGROUP

Insights Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

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