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crowdsourcing | storytelling | citizenship People’s Insights: Volume 1, Issue 8 MTV Music Meter

MTV Music Meter - People’s Insights Volume 1, Issue 8

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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

Text of MTV Music Meter - People’s Insights Volume 1, Issue 8

  • crowdsourcing | storytelling | citizenship

    Peoples Insights: Volume 1, Issue 8

    MTV Music Meter

  • MTV Music Meter

    Source : http://mtvmusicmeter.com , http://www.youtube.com/watch?v=0trx0w-gzmA

    A music discovery initiative by MTV, it lists the top 100 upcoming artistes

    across genres using an algorithm that ranks artistes on the basis of their

    social buzz.

  • Ranking based on real-time buzz

    Source : http://www.mtv.com/news/articles/1654222/mtv-launches-music-meter-

    artistranking-service.jhtml , http://www.bloomberg.com/news/2010-12-14/mtv-music-meter-


    MTV's algorithm looks at tweets, blogs, articles, streams, purchases and

    other social mentions of over a million artistes, ranking them across

    categories such as hip-hop, indie, rock and mainstream.

  • Launched as an app on mobiles

    Source : http://techcrunch.com/2012/02/15/mtv-takes-the-beta-label-off-its-music-meter-app-

    for-finding-new-music/, http://www.mtv.com/news/articles/1679411/mtv-music-meter-


    It was downloadable on iOS and Android devices in March 2011. After

    over a million downloads in less than a year, it released an update Music Meter 2.0. The app aims to increase music discovery 'on the go'.

  • Discover artistes through 'curation'

    Source : http://twitter.com , http://facebook.com

    The tool aggregates upcoming artistes after leaving out popular

    mainstream ones like Justin Bieber. The 'artiste snacking' allows users

    to focus on discovery, offering just enough to pique their curiosity.

  • Myriad benefits

    Source : http://thetechnologycafe.com/mtv-launches-music-meter-discover-share-and-listen-to-

    music-on-the-go-review/# , http://itunes.apple.com/us/app/mtv-music-


    Users can listen to 30-second audio samples, view photos, videos,

    tweets, etc. They can 'share' artistes on social networks. It is also useful

    for updates on latest music trends in a simple, clutter-free manner.

  • A platform for fresh acts

    Source : http://mashable.com/2012/02/17/mtv-music-meter-release/ , http://977music.com/


    The large database increases visibility, connecting artistes with potential

    fans, augmenting their fan base. It also creates revenues for them

    through a 'buy MP3' option, allowing users to download the full songs.

  • MTV still about music

    Source : http://www.iammobileapps.com/2012/02/17/wrigleys-5-gum-engages-mtvs-music-

    meter-app-audience-via-mobile-sponsorship/ , http://latimesblogs.latimes.com/showtracker/


    YouTube killed the 'music video' with MTV dropping 'Music Television'

    from its logo and shifting focus to reality TV. Music Meter aims to bring

    back music through the digital medium, driving sponsorships and ads.

  • The competition

    Source : http://www.billboard.com/charts/social-50#/charts/social-50 ,


    'We are Hunted' has been doing exactly the same thing for a few years,

    but fails to match Music Meter's reach. Billboard's 'Social 50 chart'

    gauges all artistes' popularity on social media, not just emerging ones.

  • Limited social engagement levels

    Source : http://peopleslab.mslgroup.com

    Critics state that Music Meter's sole focus on 'discovery' hampers

    engagement levels. After discovery, users need to switch to another

    platform for conversations and content pegs like full-length songs.

  • Music Meter working on its limitations

    Source : http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml

    Music Meter has come a long way since its launch. Version 1.0 did not

    filter artistes by genre. Version 2.0 added features like tour dates and

    purchase of concert tickets. The plan is to go more social.

  • 'Discover, consume & engage' music on social


    Source : http://news.bbc.co.uk/2/hi/6924150.stm ,


    Album sales, TV say nothing about taste. Billboard's and MTV's social

    media forays highlight the importance of discovering artistes, trends.

    YouTube, Spotify hope to complete the cycle by streaming the content.

  • More Peoples Insights Weekly reports

    For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

    Every week, we dive into one topic for discussion on the MSLGROUP

    Insights Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.

    CrowdsourcingMahindra Spark the Rise



  • Read Peoples Lab insights and foresights

    The Peoples Lab team shares the insights and foresights from the MSLGROUP Insights Network on the Peoples Insights weekly blog and the Peoples Insights Quarterly magazine.

    MSLGROUP Insights


    50+ MSLGROUP planners

    share and discuss inspiring

    projects on corporate

    citizenship, crowdsourcing and


    Peoples Insights weekly blog

    We deep dive into

    conversations around one

    project -- on the MSLGROUP

    Insights Network itself but also

    on the broader social web -- to

    distill insights and foresights.

    Peoples Insights Quarterly magazine

    Every quarter, we will compile

    the best insights from the

    network and the blog in the

    iPad-friendly magazine, as a

    showcase of our capabilities.

    For more, visit http://peopleslab.mslgroup.com

  • Coming soon: Peoples Insights Annual Report

    In early January 2013 we will publish the Peoples Insights Annual Report, in which we synthesize our insights from throughout 2012 and

    provide foresights for business leaders and change-makers for 2013.

  • Peoples Lab: Crowdsourcing Insights & Innovation

    Peoples Lab is MSLGROUPs proprietary crowdsourcing platform and approach that helps organizations tap into peoples insight for innovation, storytelling and change.

    For more, visit http://peopleslab.mslgroup.com

  • For Peoples Lab solutions, [email protected]