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Here is my first shot at a personal brand plan
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CHRISTOPHER COTTICK
Personal Brand Plan
He Shoots, He Scores My Goal is to create an accurate and consistent
representation of myself through various online mediums with the intent of starting a career in
sports related Public Relations.
Brand Positioning
While I wish to be known for my PR professionalism and sports enthusiasm, I
also want to convey my personal values of friendship and family.
What’s the deal?1. To gain entrance into a linked in group that combines my interest in both
PR and sports
2. To connect with 25 people on twitter that represent my brand
3. To get a job in Public Relations by fall of 2010
4. To engage outsiders into our Ning discussion page on sports
Personal SWOT
STRENGTHS• I am very outgoing. I can communication with
others and network without any hesitations.• I am able to adapt well in situations which may
seem challenging at first• I am a very hard worker, especially when I have
others relying on me to get things done• I am a great listener, and am always open to others
ideas and eager to hear other’s opinions on certain topics
WEAKNESSES• I find it difficult to say no to people and sometimes
take on too many tasks• I am not afraid to give my opinion and stand up for
what I think is right• I can get slightly impatient if other team members
are not all working at the same pace• I find it hard to delegate work to others when they
are available even when I have a lot on my plate
OPPORTUNITIES• By communicating with PR professionals now, I
will be able to establish relationships before I apply for jobs
• My knowledge in sports will help motivate me to pursue my goals
• By taking a class in Social Media, I will have an advantage when applying for jobs
THREATS• By concentrating on one field of PR, I may be
closing myself off to other opportunities• Due to heavy workloads in school, it may become
difficult to keep my online brand updated• If I brand myself incorrectly, it could take a long
time to adjust my brand
Key Messages• On top of the latest developments in the sports industry through social media• Willing to discuss controversial issues in a professional manner• Open to feedback to promote personal growth• Wanting to share new information with those involved in public relations, sports & entertainment
Target Audience Public Relations professionals, Public Relations firms, sports and entertainment enthusiasts and anyone with my interests
MY ChannelsMY Channels
Strat-a-gee Thang
- Utilize various social media applications to convey my brand image
- Recruit a mentor in the field of social media - Network with PR professionals to build my
personal brand beyond my online reputation
Tactics- Use facebook, blogs, forums, twitter, ning and other sites to not only
display my brand image but to gain feedback from others in the field.- Set up a blog discussing my experiences in PR - Create a discussion forum with members of PR certificate program
surrounding sports issues- Keep in contact with a mentor, establish a relationship and gain feedback
to improve my personal brand- Meet with various PR practitioners, more specifically in sports &
entertainment, in hopes of adding personality to my brand
http://www.youtube.com/watch?v=U1lTS1BDqD8
Critical PathNov. 5th 2009 - Develop a personal brand plan
Nov. 12th 2009 - Get an account with The League of Kickass under 30- Start a Linkedin account- Make posts on my personal blog and on Sports NING feed {Do this constantly}
Nov. 26th 2009 - Find and follow 5 people on twitter relevant to PR
Dec. 1st 2009 - Find an appropriate group on Linkedin that pertains to my interests in sports and PR- Engage others through social media applications to take part in our discussion forum on NING
(Nuttin But Net sports discussion)- Find a mentor and gain feedback on what I can do to better convey my personal brand
Jan. 15th 2010 - Have connected with 15 people through twitter (Both PR and sports related)- Continue to develop the sports forum on NING
Feb. 1st 2010 - Continue to engage those in my Linkedin group, further developing my relationships
March 1st 2010 - Update profiles on linkedin, workopolis, monster.ca to ensure application process goes smoothly
May 1st 2010 - Have connected with 25 people through twitter related to my brand
Sept. 1st 2010 - Get a job in PR (HOPEFULLY )
“No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.”
- Buddhas