Ahmad Jafaripanah 1

Perspectives on Digital CulturesPresentation

Ahmad Jafaripanah 2

Proposed Question:

What kind of roles do they play in the societies?

Relationship between mass media and societies

Why are the interests in mass media raised every day ?

Perspectives on Digital CulturesPresentation

Ahmad Jafaripanah 3

Background Impact of technology development on the

societies Media as a main communication tool Combination; Media + New Technology =

Information Societies

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Ahmad Jafaripanah 4

What is Information Society? Main aspectsCommunity : Information is a main solution to problems Emphasis on new skills Defining information literacy

o Early definition of information literacy enveloped into a description of what skills need to be informed accurately (Doyle,1994)

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Ahmad Jafaripanah 5

Historyo The study of written communication was taken very seriously in ancient Greece

and Rome (Briggs & Burk, 2002: 1)

o long-distance transmission of written messages, Telegraph - Samuel f. Murse (1837)

o Telephone- Alexander Graham Bell (1876)

o Radio - Guglielmo Marconi (1895)

o Television - Philo Taylor Farnsworth or Vladimir Zworykin ( 1926)

Early 1990 o Information Revolution, WWW, Internet, o Digital , online Media

◦ Source: Online , Internet

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Ahmad Jafaripanah 6

Perspectives on Digital CulturesPresentation

What are Mass Media?

any kind of messages, communications or contacts that have been made or sent by an organization, group or individuals, printed, released or addressed to a large number of audiences in the communities.

“By definition, mass communication is a message created by a person or a group of people sent through a transmitting device (a medium) to a large audience or market.”

(Lane B., media literacy, Online)

Ahmad Jafaripanah 7

Perspectives on Digital CulturesPresentation

Why Mass Media are Important?

Main element of communication Information literacy is developing everyday Access to the media is becoming moreoAvailableo PopularoCheap

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Why Mass Media are Important? Continued

According to a Nielsen analysis of a media study conducted by the Council for Research Excellence

o 77% of adults are reached by broadcast, radio on a daily basiso 95% television o 64%, Web, Internet (excluding email)

57% newspaper and magazines

o 90% of consumers listen to some form of audio media per day o Almost 80% of those aged 18 to 34 listening to broadcast

radio on the average day(Loechner, 2009, Media Post blog, online)

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Perspectives on Digital CulturesPresentation

Mass Media may be misused;

Deceive community Propaganda Fundamental views Porno

Video:http://www.youtube.com/watch?v=iYhCn0jf46U

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References:

Briggs, A & Burke, P. (2002). A history of the media. Cambridge: Politty Press. 1.

Doyle. Christina.S (June 1994). Information Literacy in the Information Society. New York: Syrcus University. Introduction.

Lane, B. (Jun 29, 2007). What is Mass Media? Available: http://medialiteracy.suite101.com/article.cfm/what_is_mass_media_. Last accessed 16/11/2009 .

Leochner,J. (2009). Radio Dominant Audio Device. Available: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009

Last accessed 29/11/2009.

Youtube, Internet, Online Services

Perspectives on Digital CulturesPresentation

Ahmad Jafaripanah