PHONETHICS MOBILE MEDIA (P) LTD

Web Development Projects

• E-commerce Websites• Youwecan• Goodwyn• Autocop

• Madhuri Dixit Nene

• Nissan Micra

• Nissan Sunny

• Jetking

Our Creative Director, Vishal Kashyap, designed a brand identity that is full of hope and youthful keeping with the brand ambassador Yuvraj Singh

An interactive multimedia piece outlining Yuvraj’s journey as a superstar sportsperson upto his fight with Cancer.

Active Donations collected online that goes for the early detection of cancer

To build in virality we designed a virtual t shirt that allows people to be a part of team YouWeCan and share the virtual t shirt on their FB walls, Twitter etc. The amount collected through this

activity (Rs. 10 per Tshirt) also forms a part of the donations collected.

Youwecan has collaborated with Yebhi.com who has sponsored the Merchandise section of the website.

Simplify the online tea buying process to a more clutter-free user interface.

Challenge

Buying tea is now possible right from the Home Page in a few clicks.

The buyer’s shopping cart

User Registration page before purchasing the products

Product segregation further simplified the entire process of purchasing

A clutter-free Home Page highlighting the

product range

An exhaustive list of products featured in the ‘Products’ section

Category-wise comparison of products

Online purchasing of their products.

*Pre-launch Website

Establish a world class web presence for Bollywood Diva The Madhuri Dixit. The Web presence should Scale to other activities being undertaken by the group.

Challenge

Of the Fans, for the Fans, by the Fans

Our Technology Team Skinned a scalable web platform like WordpressAllow easy addition of content categories and types Namely, images, videos etc.]

The official app for Madhuri Dixit Nene for iOS. Soon to be extended on Android devices.

Home Page

Master Navigation

Swipe Navigation

In Section

In Section

Nissan was relatively unknown Entity in India. The digital presence needed to be efficient, accessible & inspire trust

Integrated a game on Nissan Micra website called ‘Chamatcar’. The objective behind this project was to engage the users on the website for a longer period of time & thereby

increase the brand recall value.

• Successfully handling the brand since launch• Over 70% Test Drive enquiries generated through digital Channels.• Innovations such as Gamified Social presence, Integration of website on

the Facebook channel.

A playful yet informative Teaser - site

Website Focused on giving Maximum space to the images of the CAAAR…

Nissan NEON App for iOS

Home Page

Brand Information

Home Page

Tools

Interstitial Page

Tools

Access Page

My Car Page

Tips Page

Crisp Course Information

Minimalistic form

A light hearted viral video depicting the delimma of a student.No Language Barriers - Click Here to view the video

Jetking

• Inspired by the success of our Online Campaign, Jetking franchisees were wanted to market themselves online and make their presence felt in the digital space.

– Challenge• How do we ensure that digital marketing efforts of over

100 training centers (Franchisees) are consistent with over all brand communication?

Jetking

• Solution– LMS:

• A robust Lead Management system, with capability of collecting Student information (Leads) from various sources – Landing pages, 100 microsites, call centers, walkins, PC, Mobile, Tablets, etc irrespective of the technology being used at the sources.

– Microsites:• While the headquarter controlled section ensured that the communication on all

the micro sites is synergetic to brand communication, the section controlled by franchisee provided them with enough real estate and features to leverage their skills, experienced faculty & alumini at large.

Jetking Branding

Franchisee Branding & info

Franchisee Alumini Highlights

Registration form on HPFranchisee

Course Info

We designed and implemented a lead management system that truly reflects the Purchase funnel.

Strategy

1• User fills the form

2• HO segregates the Leads Franchisee

wise

3• Sends across the Leads to HO

4• Franchisee connects with Lead

5• Fills up feedback + Reports for the Leads

6• Sends Across Reports to HO

7• HO Consolidates All Reports

8• HO Acesses Report

1• User fills the form on landing page

2• Lead received by HO & Franchisee

Simultaneously

3• Franchisee/Call Center Connects with

Students

4• Feeds Feedback/Reports in LMS

5• HO gets Real time Reports from 100

Franchisees

Before TAT: 7 days After TAT: 1 day

Thank You!