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1 | ©Infinera Corporation 2012 1 | ©Infinera Corporation 2012 Lessons from a Start Up Dave Welch, Ph.D. CoFounder, EVP

Photonic Startups: 10 Years After the Bubble

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Presented at 2012 Optical Fiber Communications Conference/National Fiber Optic Engineer's Conference, Los Angeles, CA, Mar. 7, 2012

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Page 1: Photonic Startups: 10 Years After the Bubble

1 | ©Infinera Corporation 20121 | ©Infinera Corporation 2012

Lessons from a Start UpDave Welch, Ph.D.Co‐Founder, EVP

Page 2: Photonic Startups: 10 Years After the Bubble

2 | ©Infinera Corporation 2012

My Timeline ‐

1985 2010

SDL/Spectra Diode Labs

1990 1995 2000 2005

Infinera

• Leader in High Power Laser Diodes

• Transformed from a technology company to a Market Company

• Acquired by JDSU

• Digital Optical Networks• Photonic Integration• #1 NA Market Share in 

2010 

Page 3: Photonic Startups: 10 Years After the Bubble

3 | ©Infinera Corporation 20123 | ©Infinera Corporation 2012

What makes a success?

Page 4: Photonic Startups: 10 Years After the Bubble

4 | ©Infinera Corporation 2012

#1 ‐ The People and  The Culture

SDLFounder ‐ Don Scifres CEOBill Streifer

Culture• Team• Integrity• Visionary• Data driven decisions• Speed• Smart

Spectra PhysicsFounder – Herb Dwight

Image Source:http://www.sonoma.edu/pubs/release/2001/dwight.jpeghttp://www.forbes.com/images/2000/10/18/DonScifres.jpg

Page 5: Photonic Startups: 10 Years After the Bubble

5 | ©Infinera Corporation 2012

The CCD chipNobel Prize Winners• Willard Boyle• George E. Smith

First commercial Digital camera• Dycam 1 (Logitech Fotoman), 1990• 320x240 pixels• 256 gray levels

#2 ‐ The Disruption

A specially developed CCD used for ultraviolet imaging in a wire bonded package. Source: Wiki Commons

Shared 2009 Nobel Prize for Physics

• The Disruption was in the Market;it was enabled by the component 

Page 6: Photonic Startups: 10 Years After the Bubble

6 | ©Infinera Corporation 2012

Poorer image quality 

More expensive 

But when combined with other innovations…

Digital Photography Innovation

+ +

Digital Photography Digital Photography Digital Photography

Need some place to back this stuff up!

etc.

Inkjet PrintingOnline photo prints

Canvas printsPhoto books, etc.

Page 7: Photonic Startups: 10 Years After the Bubble

7 | ©Infinera Corporation 2012

#3 ‐ Timing

SDL sold 

Infinera Founded

SDL Founded1983

Stock Market

Page 8: Photonic Startups: 10 Years After the Bubble

8 | ©Infinera Corporation 2012

Insatiable Growth

Page 9: Photonic Startups: 10 Years After the Bubble

9 | ©Infinera Corporation 2012

24Hz 120Hz (3D)

Color Depth 24 48

1080p Today 1.19Gb/s 11.94

2160p Future 4.78Gb/s 47.78Gb/s

Insatiable Growth

Page 10: Photonic Startups: 10 Years After the Bubble

10 | ©Infinera Corporation 2012

855M  5.6B subs

Page 11: Photonic Startups: 10 Years After the Bubble

11 | ©Infinera Corporation 2012

We generate 2x the data we can store

40X in 4 years

Page 12: Photonic Startups: 10 Years After the Bubble

12 | ©Infinera Corporation 2012

855M  5.6B subs

All creating content

Page 13: Photonic Startups: 10 Years After the Bubble

13 | ©Infinera Corporation 2012

Networking bandwidth demands doubling ~18 monthsIndustry consensus:• 100M & 1G standards timed well

• 10G  ~1 year early

Many feel 100G is 1 year late at 2010Tb/s Ethernet demand is 2014 ‐ 2015

Ethernet Standards Trend Line

100M

1G

10G

100G

1T

Original Source: Ethernet Alliance

Page 14: Photonic Startups: 10 Years After the Bubble

14 | ©Infinera Corporation 2012

Infinera

Page 15: Photonic Startups: 10 Years After the Bubble

15 | ©Infinera Corporation 2012

Infinera

Company• ~1,200 employees• Headquarters Sunnyvale, CA• Presence in 20 Countries

Page 16: Photonic Startups: 10 Years After the Bubble

16 | ©Infinera Corporation 2012

The Disruption 

Speed• Speed of Deployment• Speed of service turn‐up; 10 Gb in 10 Days

Network EconomicsAn infinite pool of intelligent bandwidth

Page 17: Photonic Startups: 10 Years After the Bubble

17 | ©Infinera Corporation 2012

Question the Norm – Skate to where the puck is going

• Bandwidth not wavelengths

• Vertically integrated company

• Photonic Integrated Circuits

• Big project

Page 18: Photonic Startups: 10 Years After the Bubble

18 | ©Infinera Corporation 2012

The Technology Core ‐Differentiation

Page 19: Photonic Startups: 10 Years After the Bubble

19 | ©Infinera Corporation 2012

Manufacturable from Day 1Level of Integratio

n

2004 20142012

100G PIC10G

2009~ ~

100G PIC10G ULH

1T PIC1T Super‐channels

2T PIC

500G PIC500G coherentSuper‐channels

4T PIC

8T PICMoore’s Law for Optical

600 Optical Functions

Page 20: Photonic Startups: 10 Years After the Bubble

20 | ©Infinera Corporation 2012

The Result … for now

Q4’11 Market Share Position#1 LH DWDM North America

98+ Customers in 50+ Countries

*Source: Infonetics 2Q11 Optical Network HW 4‐Quarter Rolling Avg

North America Market ShareInfinera

Page 21: Photonic Startups: 10 Years After the Bubble

21 | ©Infinera Corporation 2012

Prepare to get luckyAnticipate SuccessYou aren’t the smartest, but you can be the fastestA company never went out of business because it had too much money.Hire people that are smarter than youFacts make the decisions• Do not control information

Invest into weaknessThink 2 generations out and make it 1 generation away

#4 ‐ Persistence

Page 22: Photonic Startups: 10 Years After the Bubble

22 | ©Infinera Corporation 201222 | ©Infinera Corporation 2012

Thank You