Plan for the “New Normal”: Project Considerations for Cloud, Mobile, Big Data, and Social

Plan for the “New Normal”: Project Considerations for Cloud, Mobile, Big Data, and Social Fred Isbell

SAP SE

Plan for the “New Normal”: Project

Considerations for Cloud, Mobile, Big Data, and

Social There are three kind of people: those that make it happen,

those that watch it happen, and those that say “what the heck just

happened?”

Which will you be?

2 © 2014 SAP SE or an SAP affiliate company. All rights reserved.

Agenda

The “New Normal”: Third Platform, Nexus of Forces, and Perspectives

on Navigating Technological Change

Background, customer examples, and Project Considerations: Cloud,

Mobile, Social, and Big Data

How Technology is Impacting Marketing and the Marketing Technology

Landscape and Opportunity

Wrap-up

Navigating the “New Normal”


The “New Normal”: The Third Platform

1st – Mainframe and

terminals

2nd – LAN/Internet and

Client/Server and PCs, fueled

last 25 years of growth

3rd – Mobile, Social, Big

Data, and Cloud

New solutions will be built

upon this – and this is the

source of most of the new

growth we will experience


My Information Technology (IT) Evolution

IBM 3270

Terminal

Compaq

“Portable”

My Tech

Stack

c.2013

Desktop

Laptop

iPAQ PDA

Yale Duke IBM Digital Compaq


The Third Platform Is All About Scale: From Thousands to

Millions to Trillions!

Dimensions:

Users

Devices

Applications

Data &

Content


The “New Normal” and Gartner Perspective: The Nexus of

Forces

“The Nexus of Forces is

the convergence and

mutual reinforcement of

social, mobility, cloud,

and information patterns

that drive new business

scenarios. Although

these forces are

innovative and

disruptive on their own;

together they are

revolutionizing business

and society, disrupting

old business models and

creating new leaders.

The Nexus is the basis

of the technology

platform of the future.”

Source: Gartner 2013

http://www.gartner.com/technology/home.jsp

© 2014 SAP SE. All rights reserved. 8

Cloud

Abundance of cost-

effective computational

power and storage

Mobile

The new de facto

standard in business

interaction

Social

Connected business

and social networks

Big

Data

Real-time analytics

for behavioral and

predictive insights

More than 60% of CEOs expect 15-50% of their

earnings growth in the next 5 years to come from

technology-enabled business innovations.

– McKinsey study, 2013

” “

Transformational Technologies Offer Significant Potential

to Drive Business Innovation

Background, Customer Examples, and Project

Considerations: Cloud, Mobile, Social, and Big Data


The “New Normal”: Cloud Computing

Software as a Service (SaaS)

Platform as a Service (Paas)

Infrastructure as a Service (IaaS)

Public Cloud and Private Clouds

Collaboration & Business

Networks

http://www.ariba.com/


NFL: Picking Fantasy Football Winners with SAP®

Lumira™ Cloud and SAP HANA® Cloud Platform

Organization

National Football League

(NFL)

Headquarters

New York

Industry

Sports and entertainment

Products and Services

Professional American football

league composed of 32 teams

divided equally between the

National Football Conference

(NFC) and the American

Football Conference (AFC)

Website

www.nfl.com

Partner

SAP® Services organization

Top objectives

Make NFL.com the go-to place for the ultimate fantasy football experience

Meet the high expectations of the most avid and engaged football fans

Monetize fantasy football and drive new business across the website

Expand to mobile devices for anytime, anywhere fantasy football

Evolve the user experience to give confidence to players of any level and keep them coming back

Why SAP?

Unmatched solution scalability, plus the technical skill and industry expertise of the SAP Services organization

SAP HANA® Cloud Platform stores Big Data and delivers it in real-time through the user-friendly interface of the SAP Lumira™ Cloud platform

Key benefits

Increase in sales of other products via NFL.com, making fantasy football one of the biggest drivers in overall fan-base growth

Real-time, reliable, and actionable player comparison data and customized recommendations, helping users quickly make the best picks

Ability to handle spikes in usage on game day without disruption to users

“America is our fan base, but fans are not all the same. With SAP

HANA Cloud Platform and SAP Lumira Cloud, we are creating a

personalized fantasy football experience by providing detailed

player comparisons and user-specific recommendations. Our

fans are passionate and loyal – and we want to help them win.”

Brian Rolapp, Chief Operating Officer of NFL Media, National Football League

45% Approximate growth of fantasy football platform since 2010

7X More content consumption on NFL.com by fantasy football users, increasing the value of fantasy football overall

24X7 Engages fans from Monday through Sunday, helping prepare for a game-day win


Opportunities & Project Considerations: Cloud Computing

Utilize or build upon cloud technologies to

create business-relevant functionality

Collaboration tools and integration are key to

simplifying processes

Mobility is a key argument for and a driver of

cloud solutions

Big data is synergistic with the cloud – much

of the use of big data originates in the cloud

Digital marketing & Cloud integration is key

to making this happen

Cloud computing is transforming the way

that application testing is performed –

testing as a service (TaaS?)

Think about the business need and stress

how cloud helps you deliver against those

needs more effectively Source: PAC 2013

“Cloud computing is a game-

changing concept (and) is

really a way of provisioning

and using technology, not a

technology in itself!”

Cloud

readiness

varies by

region


The “New Normal”: Mobile

Where’s the growth?

Not in Laptops and

PCs – in Tablets and

Mobile Devices

Consumerization of IT

“Bring Your Own

Device” (BYOD)

Huge and Amazing

Growth Opportunity



Opportunities & Project Considerations: Mobile Solutions

Develop a mobility strategy across your

company and the organization

Address the three critical components: the

mobile workplace, device management, and

processes and the integration with back-end

systems

Embrace enterprise Mobility solutions that

are strongly influenced by consumer trends:

consumer-like usability, rapid speed of

innovation, and quick time-to-market

Invest in and focus upon unified mobility

projects

Source: PAC 2013

“Enterprise Mobility Has Become a

Highly Competitive Market”


The “New Normal”: Social Media and Social Marketing

Metcalfe’s Law: the value of a

network is proportional to the square

of the number of connected users (a

network’s value grows exponentially)

A variation known as Reed’s Law speaks specifically to the utility

obtained from scaling social

networks

Pull Marketing versus Push

Best Practices: Learn, Observe,

Listen, Jump in, and Actively

Participate

Blurs the line between work and

private life; get used to it, it’s not

going away!

“Chief Marketing Officers say social media

spending as a percentage of marketing

budgets will more than double over the

next 5 years”

Duke CMO Study February 2013


Best Practices in Marketing Transformation

Jonathan Becher SAP CMO

blogs.sap.com/jonathanbecher/

Twitter: @jbecher

www.linkedin.com/in/jbecher

SAP Marketing Pillars

Jonathan Becher

Chief Marketing Officer at SAP Duke MS Computer Science

UVA BS Computer Science

Three Must-Dos For The

Modern Marketer:

1. Embrace Next-Generation Skills

2. Measure What Matters

3. Walk A Mile In Your Customers’ Shoes

#22 Social Media Magazine

Top CMOs on Twitter

How Technology Is Impacting Marketing and the Marketing

Technology Landscape and Opportunity


Making Sense of Marketing Technology and the

Rise of the Digital CMO

“The CMO is expected to

spend more on technology

than the CIO by 2017”

– Gartner 2013

“Gartner predicted that by

2017, the CMO’s technology

budget will exceed the

CIO’s. Why? Because more

often than not, it’s the CMO

who is expected to drive this

digital transformation, which

is deeply dependent on

technology.”

– Harvard Business Review

2013


Navigating the Marketing Technology Landscape

My recommendations to

focus your Learning

upon:

Customer

Relationship

Management (CRM)

Marketing Automation

Marketing

Dashboards

Digital Media

Big Data, Business

Analytics, & Reporting

Marketing Technology Landscape

Source: Scott Brinker @chiefmartec

www.chiefmartec.com and Lumascape

http://www.chiefmartec.com/

http://www.slideshare.net/michaelrektorik3/marketing-tech-lumascape-2014


Opportunities & Project Considerations: Social Media and

Digital Transformation

Embrace key enabling technologies: Cloud,

Big Data/Analytics, Mobility, Social Media,

and the ubiquitous Internet

Enable the user/customer experience: Digital

products & services, digital sales and

marketing, and Digital customer Interaction

Drive a transformation of your Business &

Technology Strategy and build a culture of

innovation, participation, and collaboration

Enable collaboration across the enterprise

and beyond traditional enterprise borders

Become a strategic partner for the digital

transformation process and maintain

relevance by jumping in & supporting it

“Successful digital transformation

comes not from implementing new

technologies, but from transforming

your organization to take

advantage of the possibilities that

new technologies provide.”

MIT Center for Digital Business

Source: PAC 2013


The “New Normal”: Big Data and Analytics

Navigating the Data and

Information Explosion

Business Intelligence

Rise of the Information

Worker

Real-Time Information

Access

Big Data on top of Next-

Generation Database

Technology is the new “Killer

App”

Dashboards

Predictive Analytics

Mr. Data

Brent Spiner

“Father of BI”

Howard Dresner

NFL’s Player Comparison Tool is

powered by the SAP HANA Cloud

Platform and visualized by SAP

Lumira


Germany Wins 2014 World Cup – Assisted by Big Data

German soccer team partnered

with SAP to create custom match

analysis tool to collect & analyze

massive amounts of player

performance data

Match Insights analyzes video

data from on-field cameras

capable of capturing thousands of

data points per second, including

player position and speed

Data then goes into an SAP

database that runs analytics and

allows coaches to target

performance metrics for specific

players and give them feedback

via their mobile devices

http://blogs.wsj.com/cio/2014/07/10/germanys-12th-man-at-the-world-cup-big-data/

SAP Match Insights




















Analytics and Big Data: Norwegian Cruise Line

Business Goals:

• Eliminate wasteful spending & reinvest savings in passenger experience

• Consolidate silos of heterogeneous data & provide company-wide

analytics

• Unify data & enable real-time, self-serve analytics capabilities with SAP

BusinessObjects Business Intelligence BI Suite & SAP HANA

Solution Implemented:

With assistance from SAP Services, implement SAP BusinessObjects BI

Suite & SAP HANA

Provide integrated data analysis tools and anytime/anywhere data access

with SAP BusinessObjects Web Intelligence and SAP BusinessObjects

Explorer

Key Benefits:

Rank vendors by spending and renegotiate contracts, reinvest savings in

passenger benefits

Enabled real-time, self-service data analysis capabilities – decreased

expenses, improved worker efficiency, & increase revenue

Eliminated time-consuming manual data processes requiring IT assistance

Metrics/KPIs:

$700,000 saved via merging one vendor’s contracts

167x more data – now processing 250 million rows

Sub-second response time – Report generation cut from 5 days to real-

time

“With SAP HANA, we’re going from a narrow

view of customers to a 360-degree view. The

exciting part is we will soon be able to use

predictive analytics to understand today and

then prepare for the trends we’ll face in six

months.”

– Chad Berkshire, Vice-president of

Operations, Finance, Norwegian Cruise

Line


Opportunities & Project Considerations: Big Data and

Business Analytics

Add social media monitoring as new types of

data are becoming available (including Web

user statistics, social media, etc.)

Major opportunity for real-time data analytics

Prepare for your Big Data deployments –

start by being in a “look-and-learn” mode

Include business-oriented expertise in your

skill development

Customer behavior analysis for the next

wave of e-commerce and social and digital

transformation

“Ultimately, companies

are not looking for Big

Data solutions. They are

looking for business

outcomes. Service and

technology providers

need to solve business

problems.”

Source: PAC 2013


Best Practices in Technology Adoption & the Third

Platform: SAP Runs SAP

SAP HANA

Cloud Mobile Analytics Database/

Technology Applications

SAP Runs

“We are the

second

largest user

of iPads

globally”

• SAP Business

Suite

powered by

SAP HANA

• SAP CRM on

HANA

• In-Memory

Analytics with

SAP HANA

• BI & Visual

Intelligence

• SAP Data

Services

• Global Foundation

for Innovation

• Best Practices

• Rapid Deployment

with SAP RDS

• Access to SAP

Consulting bench


SAP and SAP RDS Solutions and the Transition to the

Third Platform

SAP and the

Transition to the Third Platform

“SAP, in its 40-year history, has made the journey

from the 1st Platform (mainframes) to the 2nd

Platform (client/server) and is laying the groundwork

to shift to the 3rd Platform. SAP now delivers a

growing portfolio of 3rd Platform applications. In

support of these offerings, SAP also provides a set of

targeted, fixed-priced, and scoped packages called

SAP Rapid Deployment Solutions to address the

challenges for organizations in transitioning to the 3rd

Platform.”

– Henry Morris

Senior VP, Worldwide Software and

Services Research, IDC

https://www.youtube.com/watch?v=P_QaYXIu5WI


Solution Deployment and the New Normal: The Best of

SAP, Fast & Simple

Outcome-Based Services

and SAP Assemble to Order

(A2O)

Assembly of multiple SAP

Rapid Deployment Solutions

+ a comprehensive

methodology = ability to

implement faster than

traditional implementations

Enable project success,

mitigate risks, deliver

projects in weeks with

reduced timeframe & at

lower total cost of

implementation


Assemble to Order (A2O) – The New Normal

Cloud Solutions Mobility

Database &

Technology –

SAP HANA

Applications

Pre-assembly (HEC)

• Assembly of multiple Rapid Deployment Solutions surrounded by a

comprehensive methodology

• Enables you to implement faster than traditional implementations

• Establishes standard baseline that facilitates innovation moving

forward

• Modular Best Practice content to harmonize your processes

• Prescriptive approach to ensure success and mitigate risks

29 © 2014 SAP SE. All rights reserved. 29


Customer Successes What Customers Are Saying About Pre-Assembly Services

“ This is an outstanding example of execution and innovation in the midst of extreme financial pressures. Not only

did SAP Value Prototyping innovate with a great new product, but you also innovated the ‘How’ it gets done. ”

Executive Board Member, Hewlett Packard, USA

“ I thought achieving a common purchasing process was impossible, and the biggest challenge was to change the

minds of our business users. SAP Value Prototyping succeeded in doing so and therefore did what we couldn‘t achieve ourselves. ”

IT Executive, Sumitomo Metal, Japan

“ What we achieve typically in 7 to 12 months during our classical approach, we were able to realize during a 2-day

Envision Workshop in Walldorf. ”

IT Senior Executive, Diageo, UK

“ With the Value Prototyping approach, the project was 3 times faster and 5 times cheaper than with the

classical approach. ”

Supply Chain Executive, Lego, Denmark

“ A pre-assembled rapid-deployment solution gave us a very good head start for adopting the SAP solutions we

needed … Based on our requirements, we were able to get our hands on a tried, tested, and well-documented

solution that will now help finalizing our implementation project. This rapid-deployment solution saved as quite some time right from the beginning. ”

Carsten Trapp, CIO and member of the Management Board, SICK AG

“ No time is needed to prepare the environment, and templates are ready to use. No waste. Also, by showing the

solution to end users, the business is clear about what it will get, and this reduces risks. ”

Mr. Hayashi, General Manager, Technology Planning Office at Mitsui & Co


SAP HANA RDS Solutions Show How Financial

Processes Can Be Accelerated

Company or Organization ConAgra Foods Headquarters or Location Omaha, Nebraska Industry Consumer Products Company Revenue 13B USD

About ConAgra Foods

ConAgra Foods fills the refrigerators, freezers, and pantries of most

US households. The company produces name-brand packaged and

frozen foods. Sold in retail outlets of all kind. It is also one of the

larger manufacturers of ingredients for the US foodservice, food

manufacturing, and industrial markets.

Project Scope

RDS Financial Acceleration with SAP HANA

RDS Profit Analysis with SAP HANA

Dramatically improved the finance end user experience using HANA.

The aim was to accelerate the provision of data in finance,

controlling, material ledger, production cost analysis, and COPA.

ConAgra saw the fixed scope of the RDS as a way to prove the

technology and deliver value while also keeping the project and risk

manageable

The fixed fee nature of the engagement showed SAP was invested in

the customer’s success and was confident it could be done

Team of 8: 90% local consultants working on site 57%

Worked with an extended team to resolve issues: MaxAttention,

HANA COE, HANA Ambassador, RDS package teams and HANA

development

4 and 8 weeks

Implementations of profitability analysis and finance and controlling solutions (respectively)

92.9% Faster transfer of material ledger data (7 hours to 30 minutes)

3 days Reduction to month-end forecasting cycle

http://barfblog.com/tags/conagra/

Wrap-Up


Where to Find More Information

SAP Services Hub:

www.sapserviceshub.com/h/

SAP Services on SAP Community

Network (SCN):

scn.sap.com/community/services

Marketing Technology:

www.chiefmartec.com

http://www.sapserviceshub.com/h/

http://scn.sap.com/community/services

http://www.chiefmartec.com/


7 Key Points to Take Home

The “New Normal” and Innovations and the overall combination of these

innovations is the foundation for the future

You must think differently and address a new scale of users, devices,

applications, and data & content in a whole new way

The Line of Business (LOB) is key to the future – witness the growth in

technology for marketing

Look to SAP for key examples and attend key events such as SAPinsider,

SAPPHIRE NOW/ASUG, and TechED to learn and experience more

Address the confluence of business and technology outcomes in your

projects and key initiatives

Live next generation solutions, embrace mobility, experience big data

through one of the many “sandbox” environments, and grow team

collaboration with cloud-based tools/solutions

It’s a great time in the industry and our careers to work with SAP solutions

Thank You! Fred Isbell Senior Director,

SAP Services Marketing

[email protected]

www.sap.com/services

Twitter: Fmisbell

Facebook: Fred M Isbell

Linked In: www.linkedin.com/pub/fred-

isbell/0/827/903Edit

mailto:[email protected]

mailto:[email protected]

http://www.sap.com/services

http://www.linkedin.com/pub/fred-isbell/0/827/903Edit




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