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PMA@CES(2014
“We were starting out to make photography an everyday affair, to make the camera
as convenient as the pencil.” - George Eastman
In'the'Beginning
PMA@CES(2014
Online Desktop Mobile Social Kiosk
Focus Group
Time spent by Consumer
Order Volume
Order Revenue
CustomerLoyalty
Quick Ordering(“Preserve my memories”)
Creativity(“Tell a Story”)
Convenience(Quick and
easy for gifts and greetings)
Convenience(Quick and
easy for gifts or archiving)
Convenience (during
Shopping)
5-15min2-3 hours
(over weeks)2-3min 2-3min 10 min
Medium High Growing Growing Medium
Medium High Growing Growing Low
Low High Medium Low to High High
The Revolution in Channels
PMA@CES(2014
Facebook: 219 Billion photos
Flickr: 6 Billion photos
Instagram: 1 Billion Photos
Library of Congress: 13.4 Million photos
The'Revolu9on'in'Sharing
PMA@CES(2014
Source: The Conversation Prism (http://www.theconversationprism.com)
The Revolution is Social
PMA@CES(2014
Invite Friends
Use Contentof Social
Networks
Buy personalizedProducts
Upload Projects
Sharing and Collaborative
Projects
Social Imaging - your advantage
PMA@CES(2014
"How the industry responds to these opportunities will define its success or
failure over the next few years“Infotrends Road Map 2013: Photo Merchandise Trends
Or what do you think ?