The Process of creating the poster

The start product is the image which was taken off the camera and put on to the computer. The photo was taken in the middle of the day so the light was bright which can be slightly noticed here. The problem with on location photo shoots you can never rely on the weather and what the lighting is going to be like.

I felt that the image looked like it was missing some texture so I put the image into the program Pixelmator and sharpened the edges of the photo which gives it a little more depth.

The next stage was to change the program I was editing in because photoshop is a lot easier to manipulate images the way I want to than Pixelmator which is mainly for editing images. I created a A4 portrait page and placed the image in, unintentionally wasn’t big enough to fit the whole page but left a interesting border round the edge which I felt I could use.

I had to single out the image of the model to then edit the background colour I created a new document. to do so I used the quick selection tool to do so and then for the left arm that would not allow me to select it I used the magnetic lasso tool to do so. After doing this I merged the layers together so it could be freely moved on back to the intial image when I needed to. Whilst the models image was singled out it gave me a opportunity to edit his image, I used the burn tool so adjust certain parts of his hair so it looked more consistant, then filled in gaps in his beard so it looked better trimmed. Even though the image had been sharpened before had I used the sharpen brush to use on his hair.

Knowing I had created a separate document with the models image singled out I could now darken the background because I wanted to add a grungier feel to the image and as you can see when I did so it did not give the model a good look I adjusted the curves of the image and then the vibrance to achieve the look I have.

I copied the new layer than I had created for the models image and pasted it into the original image and made sure it was in the foreground of the image so the background would not overpower it. The difference can be noticed it makes the models presence more noticed to the darker background.

This is where I used the border to my own advantage and remembered how some posters are pasted on to walls, lampposts and other locations and thought it would look interesting to have it in the poster. It is hard to re create an image by drawing it on the computer so the way in which I created the realist effect was cut out different sections of plumbing tape and scanned it. After doing so I opened the file in PhotoShop and quick selected a different image of the tape each time and put them in the corners.

All the manipulations of the image had been done now so it was just the text which needed to be added to make it look more like an advertisement, the first part which I needed to make clear was the brand name, even though it is on the t-shirt it is not big enough to simply be taken off of that so added a big version of the logo but to make it more distinct I added another image of the logo but in white and put it behind the black on which make a white shadow behind it and easier to see on the wall.

The final sections that I added was a little slogan for the brand, which is relevant to the meaning of the brand and target audience. Classified is means smart and exclusive so using that it makes the brand look appealable to a higher class that just teenagers because everyone spends time just going about there day to day and needs fashionable brands to do which I feel mine fits into that demographic. Once again I used the same fonts as I had for the brand logo to keep the consistency though out. As can be seen I used the technique of writing the same word again in the opposite colour so bring out the colour or create a shadow of the other. I did not want to cram the poster with text about the brand but I included the main things that a consumer would want which is an example of the clothing, where to get it which is done by the website link at the bottom, what date it is released considering it is a new brand & the brand name. I just added a slogan because I feel like that makes it clearer what the target audience is.