forward thinkingfor brighter, future talent

MOVING INTO PR

EFFECTIVE CV’S AND INTERVIEW TECHNIQUES

GraylingWednesday 18th September 2013

OVERVIEW

• What is PR?• Is it for you?• What PR can offer you• What employers want• Covering Letters• What makes a good CV• Preparing for your interview/Techniques• The recruitment process

IS IT FOR YOU?

• Are you aware of current trends and issues?• Interested in the news/current

affairs/newspapers and different sectors of business?

• Are you a good communicator? Both verbal and written?

• Are you digital and social media competent?

WHAT CAN PR OFFER YOU?

• Variety and Challenges• The chance to be creative• Fast-paced environment• Strong team dynamic• Development and training

opportunities• Hard work/Long hours – but get out,

what you put in.

WHAT EMPLOYERS WANT

• Good communication skills• Strong writing ability• A ‘can-do’ attitude• A proven commitment to PR• An interest in a sector• Social Media skills/awareness• Media savvy, creative and hungry people• Personality

COVERING LETTERS

• Write a specific application per job• Research details of relevant person/title• Keep it brief and to the point• Explain why you are interested in the

role/business. BE BRAVE.• Highlight your writing skills and

creativity• Flatter them!

A SUCCESSFUL CV

• Make it personal – you are 1 of 1,000’s that day• Include: Personal Details

EducationCareer History/Social MediaUni ExperienceInterestsReferences

• Include all relevant experience• Bullet points/short sentences/spellings• http://www.youtube.com/watch?v=1EgOHOscyCE

PREPARING FOR AN INTERVIEW

• Be prepared• Research• Plan your journey• Know your CV• What can you offer• Prepare Questions

THE INTERVIEW

• Firm hand shake• Have an opinion• Show your creative

side• Answer Q concisely• Use your research• Be enthusiastic• Show your interest and

express it

THE RECRUITMENT PROCESS

• 1st Interview – walk through your CV/Experience

• 2nd Interview – meet more of the team/presentations/tests

• If you are successful . . .• What a recruitment company can do

for you