Talent Market Strategist

Playbook

Geoff Mulligan NISTLea Shanley NASAMaia Hansen NOAABosco So EnergyGajen Sunthara HHSSokwoo Rhee NISTRachel Harrison-Gordon VeteransTyrone Grandison LaborJohn Felleman GSATim Jones Energy

Overview Learning Objectives, TMS & TAM Vision, What is a TAM, &

What is a TMS Role

What is a Total Addressable Market ?

A Total Addressable Market is…

“The size of the talent pool that has the

capabilities and experience to meet your

businesses talent requirements”

A Total Addressable Market (TAM) is the size of the talent pool that has the

capabilities and experiences to meet your business’s talent requirements. Gone are

the days of keyword searching and re-active recruiting. You will now have a pre-

qualified pool of Talent that is available at your fingertips and meets the needs of the

business.

TMS 6

Brendan Browne

Create a Total Addressable Market of all relevant talent

Warm

introductions to

top prospects

Use insight’s

algorithm to

rank affinity and

profile match

Addressable Market End-to-End Process

Understanding Your Playbook

Define OutreachRefine Import Inside

OpinionNurture Handoff

Go

/ N

o G

o

TMS 9

Building & Polishing Your TAMDefine, Refine & Import

Addressable Market End-to-End Process

Market Characteristic

Intake Form

Go/snapshot

Go

/ N

o G

o

Building and Polishing Your TAM

Define OutreachRefine Import Inside

OpinionNurture Handoff

Go

/ N

o G

o

Define

Define

Scoping Meeting “Best Practices”

02 Durring Your Scoping Meeting

Present Go/snapshot view of Current Team to Business

Stakeholder – try using a graphical presentation like

Tableau

Ask Tough Questions - uncover what’s missing on their

current team and what they are looking for

Set Expectations – you are entering into an agreement

with your business leader

Define the Timeline

Walk Away with a Commitment - they will need to engage

with talent before there is an open requisition

01 Prior to Your Scoping Meeting

Use Go/snapshot to Identify Characteristics of Team

Review Make-up of Internal Team – focusing on location,

previous companies, previous title, degree type,

& field of education

Do Your Research - figure out who’s on the team, what skill

sets have been successful, what types of experience do

the team members have

Uncover What’s Missing on the Current Team

Think Ahead – come prepared to discuss timeline,

commitments, and next steps

TMS 13

Define OutreachRefine ImportInside

Opinion

Go

/ N

o G

o

Nurture

Market Characteristic Intake Form

Addressable Market End-to-End Process

Building and Polishing Your TAM

Handoff

Refine

Define OutreachRefine ImportInside

Opinion

Go

/ N

o G

o

Nurture

Affinity score

Match score

Tags

Statuses

Addressable Market End-to-End Process

Building and Polishing Your TAM

Handoff

Import

Import

TAM Design

TMS 20

Low

High

“Red Carpet”

Prioritize Here!

High

Match

Affinity

Working Your TAMInside Opinion, Outreach & Nurture

Jackpot –

Working Your TAM

Define OutreachRefine ImportInside

Opinion

Go

/ N

o G

o

Nurture

Addressable Market End-to-End Process

Handoff

I.O.

Gathering Insights

A step-by-step Guide

TMS 28

Visit go/jackpot and click on TAM Detail

01 View your full TAM – including each prospects:

IO Status

# of Reviews

# Recommended

Talent Brand Affinity

Match Score

02

01 Who Does What?

Outreach

TMS 32

“The fundamental goal of outreach is

to create a conversationbetween the prospect and one of our

employees that gives us both a

chance to learn about each other ”

Bob Spoer, Talent Market Strategist

Working Your TAM

Define OutreachRefine ImportInside

Opinion

Go

/ N

o G

o

Nurture

Addressable Market End-to-End Process

Start with a conversation about relationship

Then have a conversation about possibility

Next have a conversation about opportunity

Follow up with action

Handoff

Outreach

01 Who Does What? 03 Tools, Data, & Measurement Nurture

Once the prospect has engaged with LinkedIn we will invest in building a hyper-personalized

relationship with them. Over time their preference to join LinkedIn should grow as we give them more exposure to our

culture, individuals in the company and invest in the relationship. As TMS you are responsible for coordinating these nurture

activities and ensuring we are building the relationship.

TMS 35

Working Your TAM

Define OutreachRefine Import Inside

Opinion

Go

/ N

o G

o

Nurture Handoff

Addressable Market End-to-End ProcessNurture

Phone Phone

Questions?