TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER

@TREVVER TREVOR@THEMISSION.biZ

APF PRODEV SEMINAR 2014

http://goo.gl/yLhrqZHANDOUT PDF DOWNLOAD:

I design experiences that

bring futures to life for audiences who want to

explore , interact , and

play a part.

INSTITUTIONALSTARTUP

STRATEGIC FORESIGHT

DIGITAL STORYTELLING

Elenna Mosoff

Trevor Haldenby

David Fono

Byron Laviolette

Play TheoristGame DesignerFuturist + DesignerCreative Director

Our Areas of ExpertiseGame Design

& Game TheoryStrategic Foresight

Experience Design

Theatre Production

Transmedia Storytelling Worldbuilding

Emerging Technologies

Ethnographic Research

Lateral Thinking

Event Execution and Management

Talent Management

Team Facilitation

CC Nathan Shedroff

From Nathan Shedroff, Unified Field Theory of Design

Rafael Popper, How are foresight methods selected? (2008)

Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...!

Written Scenarios!What might happen in the future?

by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)

Public Domain: Department of Defense Trinity nuclear test, July 1945

Public Domain: Department of Defense Gravitational Experiment, August 1967

NASA Ames Research Center

Photo by pauliki (CC BY-NC-ND 3.0)

http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/

Transmedia STORYTELLING

Spreadability vs. DrillabilityContinuity vs. Multiplicity

Immersion vs. Extractability

WorldbuildingSeriality

SubjectivityPerformance

7 Core Concepts of Transmedia from Henry Jenkins

http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html

Build a STORY WORLD, not a single narrative.

Spread the STORY across MEDIA ECOLOGIES.

Engage AUDIENCES and PARTICIPANTS as CREATORS and CURATORS, not Consumers.

The 3 Design Rules of Transmedia Storytelling

Build a FUTURE WORLD, not a single scenario.

Spread the SCENARIO across MEDIA ECOLOGIES.

Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.

The 3 Design Rules of Transmedia Scenarios

By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons

The global leader in human-centred lifestyle biotechnology.

@ByoLogyc www.ByoLogyc.com

CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

LIFECHOICE

CHANCECHANCE

SHOULD BE ABOUT

ByoLogyc CEO

BRXWe've set up this clinic to offer you a free ByoRenew 2.0 pill.

ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you

from the inside out. In order to beat BRX, we need consumers like

you to be smart and responsible about protecting yourself. Coming

here tonight to take ByoRenew 2.0 was the right choice.

We've also created the SCD

(Sanitation & Containment Division),

a special operations arm of ByoLogyc

dedicated to isolating BRX in the

Toronto community and ending its

exponential spread.

AT THIS POINT, WE DO NOT BELIEVE THAT BRX IS HIGHLY CONTAGIOUS OR FATAL.

AND IT IS SPREADING

BRX is a virus created by the online terrorist organization

known as EXE. They created BRX by sabotaging ByoRenew, a

revolutionary drug created by ByoLogyc that has the potential to

change the world. But while ByoRenew heals and protects, BRX

mutates and destroys. By now, as many as twenty thousand people

worldwide are infected with BRX. Many of these victims are in

Toronto, the centre of the outbreak and home to ByoLogyc's

global operations. Symptoms of BRX are wide-ranging and

unpredictable. Chances are that you already know someone

who is an unwitting victim.

BRX?

BYOLOGYC ISHERE TO HELP

WHAT IS

BRX is difficult to diagnose, as symptoms vary substantially

between patients. This is a result of ByoRenew's unique

XNA-based architecture that enables it to adapt to fit the

needs of individual users. Are you experiencing nasal

congestion? That could be BRX. Are you experiencing a

seizure? That could be BRX too.

Evidence suggests that BRX most commonly targets the

brain, producing symptoms that manifest throughout the

nervous, endocrine, and endocannabinoid systems. But don't

worry too much, the dangers aren't as extreme as they might

seem. You may only experience personality distortion, blurry

vision, a craving for high-calorie food items, and fatigue.

BRX: SIGNS AND SYMPTOMS

Join the ranks of ByoLogyc, and play a part in humanity’s better tomorrow.

ByoLogyc StaffSTORY ParticipantsEXE Anarchists

“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it. !It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth. !That’s what imagining the future can do. It’s the role that science fiction prototyping can play in the design of the future, the design of all of our tomorrows.”

Brian David Johnson, Intel’s Futurist reviewing Shadowfall for Computer Magazine

THEATRE Performance

Social storytelling Environment design

GAMES Interaction Design Reward Structure

Guided Exploration

TRANSMEDIAPhysical/virtual

feedback loops to hook participants.

COMMUNITY Reward existing fans with

a remarkable trip down the rabbit hole.

TAKEAWAY Build shareable,

personalized artifacts that extend the experience.

How to Play

http://goo.gl/fkY3k8BUT WAIT… THERE’S A SURVEY!

WHAT WAS YOUR EXPERIENCE WITH

TREVOR HALDENBYDESIGNER / STRATEGIST / TIME TRAVELER

@TREVVER TREVOR@THEMISSION.biZ

APF PRODEV SEMINAR 2014