Embed Size (px)
Citation preview
Product Management w/ PayPal Mobile App Creator
/Productschool @ProductSchool /ProductmanagementNY
Ashish ToshniwalHow to build a successful product
Inspired by Steve Jobs
We help brands create products that have lasting impact.
Our Clients
All trademarks, product names, company names and logos appearing in this presentation are the property of their respective owners.
in transactions $60B
users delighted300M
passionate people240
Fortune 500 clients24
Title TextSubtitle text
Assumptions are deadly.
Title TextSubtitle text
Early experiments can save you a lot
of pain.
Title TextSubtitle text
Only through talking to users and
gathering data can we make informed
decisions on what to build.
Title TextSubtitle text
Good Product Managers answer the
tough questions.
What Feature Do We Focus On First?The Kano Model helps us answer this question
Kano Model: 2 Axes
The Feature Category Model
The Question Pair that uncovers customer
perception
Functional - How does a customer feel if they have the feature?
Dysfunctional - How does a customer feel if they do NOT have the feature?
Attractive - Customers like if the feature if it’s there (Functional) but can live with it not being there (Dysfunctional)
Must-Be - Customers expect the feature to be there (Functional) and dislike it if it’s not there (Dysfunctional)
Performance - Customers like having it (Functional) and dislike it if it’s not there (Dysfunctional). These extreme reactions translate to the linear
“more is better” relationship between the 2 dimensions.
Indifferent - Customers don’t care if it’s there (Functional) and don’t care if it’s not there (Dysfunctional).
I Like It I Expect It I Don’t Care I Can Live With IT I Dislike It
In PracticeAs a bank, what features in our app should we invest money into advancing or building?
Our Mobile App BacklogFrom existing features, qualitative testing, and industry insights
Everybody Has An OpinionYour job is to take this backlog and gain actionable data into what to focus on.
Take The Most Common ResponseMap the responses to the categories, and go with the most common category.
M = Must-Be, P = Performance, A = Attractive, I = Indifferent, R = Reverse, Q = Questionable
Our New Backlog
Feature Category Priority
Round Up Savings Attractive Top
Money Management Attractive High
Check Credit Score Attractive Medium
Check Balance Must-Be Maintenance
Investment Management Indifferent Disproven
Innovation is saying no to a thousand things
If you have any questions please email
www.productschool.com
