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Presentation of Ukrainian startup ProkatVsego (http://prokatvsego.com.ua, http://prokatvsego.ru, http://prokatvsego.com) - free classifieds B2C/C2C platform about renting and leasing everything worldwide. Specially for Startup Crash Test 9.0 (Kyiv, Ukraine).
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Rent & lease everything worldwide
www.prokatvsego.comwww.prokatvsego.com.ua
www.prokatvsego.ru
The Idea
www.prokatvsego.com
• Somebody likes buying stuff
The Idea
www.prokatvsego.com
• Somebody likes buying stuff• Others don’t want to buy… because:
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary
www.prokatvsego.com
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary— they don’t have money to buy the stuff
www.prokatvsego.com
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff
www.prokatvsego.com
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling
www.prokatvsego.com
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling— they want to test the stuff before buying etc.
www.prokatvsego.com
The Idea • Somebody likes buying stuff• Others don’t want to buy… because:
— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling— they want to test the stuff before buying etc.
• So, they go to Google or Yandex, type e.g. “игровые приставки напрокат” (game consoles for rent) and see…
www.prokatvsego.com
What they see?!
The Result
www.prokatvsego.com
The Result
www.prokatvsego.com
What they see?!
3 out of 4 — nice result ;)
So what is ProkatVsego?
The Product
www.prokatvsego.com
So what is ProkatVsego?
The Product
www.prokatvsego.com
ProkatVsego is:
• Free classifieds platform (B2C/C2C) … but only with ads about renting & leasing
• From one side it solves problems of users, who are looking for smth. to rent
• From other side it gives companies and private entrepreneurs working on this market possibility to get such users via publishing their classifieds
The Product
www.prokatvsego.com
Is there a lot of them?
The Market
www.prokatvsego.com
Is there a lot of them?
• Google says ‘yes’!2,5 mln. requests in October, 2009 with keywords ‘прокат’ & ‘аренда’ *
The Market
www.prokatvsego.com
Is there a lot of them?
• Google says ‘yes’!2,5 mln. requests in October, 2009 with keywords ‘прокат’ & ‘аренда’ *
• Yandex says ‘yes’ too!almost 2 mln. requests per month with same keywords**
* according to Google AdWords Keyword Tool by 18.11.2009
** according to Yandex Wordstat service by 18.11.2009
The Market
www.prokatvsego.com
Is this market growing?
The Market
www.prokatvsego.com
Is this market growing?
• Google says ‘yes’ again!*
* according to Google Insights for Search by 18.11.2009
The Market
www.prokatvsego.com
Will it keep growing?
The Market
www.prokatvsego.com
Will it keep growing?
• Google supposes so*
* according to Google Insights for Search by 18.11.2009
The Market
www.prokatvsego.com
What are main regions of interest?
The Market
www.prokatvsego.com
What are main regions of interest?*1.Ukraine2.Russia3.Belarus4.Kazakhstan5.Moldova6.Latvia7.etc.
* according to Google Insights for Search by 18.11.2009
The Market
www.prokatvsego.com
What are main segments?*
1.Entertainment2.Lifestyles3.Automotive 4.Real Estate5. Industries
* according to Google Insights for Search by 18.11.2009
The Market
www.prokatvsego.com
And what about money?
The Market
www.prokatvsego.com
And what about money?
1 Forecast of Expert.ua for 2008 2 Estimation of different experts for 2008 3 Estimation of SV-Development for commercial real estate & appartments rent in Kiev by the end of 2007 4 Estimation of Delovaya Stolica
The Market
www.prokatvsego.com
Segment / Country Ukraine Russia
Automotive $20 mln.1 $40-50 mln. 2
Real Estate $480-600 mln.3 $4 bln. 2
Lifestyles & Entertainment $60 mln.4 ?
And what about money?
1 Forecast of Expert.ua for 2008 2 Estimation of different experts for 2008 3 Estimation of SV-Development for commercial real estate & appartments rent in Kiev by the end of 2007 4 Estimation of Delovaya Stolica
• No valid & relevant data :(• No public market researches• No digits, no values, no info at all…
The Market
www.prokatvsego.com
Segment / Country Ukraine Russia
Automotive $20 mln.1 $40-50 mln. 2
Real Estate $480-600 mln.3 $4 bln. 2
Lifestyles & Entertainment $60 mln.4 ?
But…
The Market
www.prokatvsego.com
But… it’s normal for former Soviet countries ;)
The Market
www.prokatvsego.com
But… it’s normal for former Soviet countries ;)
So, we say…
The Market
www.prokatvsego.com
But… it’s normal for former Soviet countries ;)
So, we say… There is MONEY on this market!
The Market
www.prokatvsego.com
Unfortunately (or luckily) there are alsocompetitors:
The Players
www.prokatvsego.com
Unfortunately (or luckily) there are alsocompetitors:
• General classified platforms (Slando, Emarket, OLX)• Specialized classified platforms (mostly for Real Estate)• Direct competitors (talk about them later :)
The Players
www.prokatvsego.com
Whose pie are we eating?
The Players
www.prokatvsego.com
Whose pie are we eating?
The Players
www.prokatvsego.com
General Classifieds
SpecializedClassifieds
Direct Competitors
ProkatVsego
So, it’s time to talk about direct competitors :)
Competition
www.prokatvsego.com
So, it’s time to talk about direct competitors :)
Competition
www.prokatvsego.com
Title Released Regions No of items Alexa Rank* PR
Naprokat.info Feb’07 RU, UA & more
7596 365,324 3
Naprokat.com.ua Nov’07 UA ~30 3,895,313 2
VREMENNO.com May’09 UA, RU, BY, KZ, MD
1840 2,040,389 0
VSENAPROKAT.com.uaVSENAPROKAT.ru
Sept’09 UA, RU UA – 979RU – 344
UA – 1,122,182RU – 4,159,196
0
PORTALPROKATA.ru Summer’09 RU, UA, KZ, BY
0 7,861,745 0
* We know that it’s very very roughly but it’s the only way N.B. All data by 24.11.2009
And what about us? :)
Competition
www.prokatvsego.com
And what about us? :)
Competition
www.prokatvsego.com
Title Released Regions No of items Alexa Rank* PR
ProkatVsego.com.ua
Sept’09 UA 2130 279,986 2
ProkatVsego.ru Nov’09 RU 500 2,019,257 0
ProkatVsego.com Coming soon others n/a n/a n/a
* We know that it’s very very roughly but it’s the only way N.B. All data by 24.11.2009
The are more differences between us…and similarities too:
Competition
www.prokatvsego.com
The are more differences between us…and similarities too:
Competition
www.prokatvsego.com
Need HaveNaprokat.info Naprokat.com.ua Vremenno Vsenaprokat PortalProkata
ProkatVsego
Usable interface x x
Good SERPs x x x
Experienced team x x
Social media activity x x x
And what about revenues?
BizModel
www.prokatvsego.com
And what about revenues?• No, we are not earning right now.
BizModel
www.prokatvsego.com
And what about revenues?• No, we are not earning right now.• Yes, we will start earning as soon as
time will come.
BizModel
www.prokatvsego.com
And what about revenues?• No, we are not earning right now.• Yes, we will start earning as soon as
time will come.
• Our future sources of income:o paid services (items promotion, premium features, etc.)o advertisement (no more than 50% of all incomes)o something more (we’ll tell you after signing NDA :)
BizModel
www.prokatvsego.com
We are growing, no doubts ;)
Traffic
www.prokatvsego.com
Release
Habraeffect Halloween
• Ivan Kucherenko (CEO/founder)o CEO/founder of Done Web Agencyo Project Manager of Emarket.uao Web-development department manager at RabotaPluso Web-developer, project manager, emarketeer, entrepreneur with more than 12 years of experience in web
• Valery Bykanov (CTO/founder)o Founder of Coworking Space X1 in Kharkovo Software Architector & Developer at IDGV GmbH o Project Manager at StudiVZ.de dev team (while working at Intetics Co.)o Experienced web-developer & project manager
Team Background
www.prokatvsego.com
Use Case #1 (placing ad)
www.prokatvsego.com
• How to get revenues by renting babushka’s old sofa…
Use Case #1 (placing ad)
www.prokatvsego.com
Use Case #2 (finding info)
www.prokatvsego.com
• How to cut costs finding the stuff you need temporary (e.g. New Year carnival costumes)
Use Case #2 (finding info)
www.prokatvsego.com
• To our parents for making & growing us• To our loved ones for supporting us• To our competitors for motivating us• To our former bosses for teaching us• To SCTEST Team for allowing us to honor everybody• To YOU for listening us!
Honors
www.prokatvsego.com
• Give us $1,000,000 ;)• Visit http://prokatvsego.com.ua & http://prokatvsego.ru from
time to time• Tell about it your friends and fellows• Follow us on twitter:
What can you do?
www.prokatvsego.com
twitter.com/prokatvsego
Thank You!
TheEnd
www.prokatvsego.com
Ivan [email protected]/vanocomua+380 50 637 61 27
Valeriy [email protected] twitter.com/vbykanov+380 50 569 80 58
Questions?
