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• Full service agency with a focus on eCommerce
• Located in Baltimore, MD
• Builds search and conversion-friendly web sites
• Services include:
– Web site design/development
– Conversion consulting
– SEO/SEM
– Web site analysis
• Basically… We help people sell more stuff online
• Good design is key…
• Important for both SEO and conversion
• Follow Web standards– Unique page titles
– Proper meta tags
– Headline text in <h> tags aka your product and category names
– Paragraphs in <p> tags
– Bold and Italics <strong> and <em>
– Lists in <ol> and <ul> tags
• Every page is not one size fits all
• Don’t forget the mini cart
• Guide your visitors navigation
• Good Internal Site Search is not an option…it’s
a requirement!
• Displaying relevant results
• Google Analytics site search report
• Site search conversion rate is 3-5x
• Your search results page
• Establishing trust with your visitors:
– Why should visitors trust my company?
– Why should visitors trust my products?
– Why should visitors trust my website?
• Where you need to assure your customers
• Guarantee customer satisfaction
• Inform them of your shipping policies
• Let customers know that their shopping experience will be completely secure
• Remind them of how you value their privacy and personal information
• Typically the #1 way to a big increase
• Show customers their progress
• Eliminate distractions
• Reducing shopping cart abandonment
• Proper error messages
• Attention to detail!
• Your images sell your products
• Telling a story with your images
• Use Multiple images if possible
• Make your own product videos
1. Design for Success
2. Don’t Neglect Your Site Search
3. Build Trust & Confidence
4. Have a Bullet Proof Checkout
5. A Picture Sells a Thousand Products
Please feel free to come up to me anytime
during the conference with questions!
Ethan Giffin | CEO, Groove Commerce