Excuse Me

But would you mind filling out one of these?

Or this?

Or that?

No I’d rather not

NO

ALL YOUR THINGS SUCK

Ente

ring th

e wor

ld o

f Web

PR

Strat

egie

s & Tac

tics

I have a bad feelingabout this

Oh don’t worry about itSimply put, this is how companies use the internet to interact with consumers.

So who uses Public Relations on the internets?

Most Def Mos Def

Not anymore Maybe

Pretty much anybody after your heart mind or wallet

Yeah but how does this affect me?

Do you use the internet?

Yes

Then it affects you.

Ok

With the expanded use of the internet, companies can now be more open about their business than ever and can further connect with their clients.

How open should companies be?What should they reveal?

How well do they connect with clients?

Is your web presence helping or hurting your image?

What methods should companies use?

How about your social media activity?

Who are you targeting?

A Selection of Criticisms

What about reaching other countries?

PR strategies are even applied to churches…

One study examined how churches were using relationship cultivation techniques on their websites and provided information on how they can better connect with people.

Yeah I can’t believe it either

A lot of methods though quickly shift from year to year as trends, customs and preferences change

PhotosFlickr/Questioninable Expression/ChandlerHummellPhotographyFlickr/cybermen waving/Johnson CamerafaceFlickr/February 15 2011/Beto Ruiz AlonsoFlickr/Google Talk Pwnz/Mathias BynensFlickr/sharepoint/matthew andersonFlickr/I suppose I could work for Apple as a proofreader/WyszFlickr/oh how I bled for this particular piece of artwork/macwagenFlickr/monotonix_04/[carlo cravero]Flickr/Premade BG 45/~Brenda-Starr~Flickr/paranoia/katiewFlickr/red nose day on the beach/oblivion headFlickr/office coffee/cali.orgFlickr/John Paul II the Great/ Todd EhlersFlickr/Say Hello to Pudu/Lizette Greco

WebsitesWebsites usedFlickr.comColourlovers.com

Credits:

Information

Waters, R. D., Friedman, C. S., Mills, B., & Zeng, L. (2011). Applying Relationship Management Theory to Religious Organizations: An Assessment of Relationship Cultivation Online. Journal Of Communication & Religion,

34(1), 88-104.