Success: Microsoft Gulf Channel Incentives

ObjectiveMicrosoft Gulf wants to improve engagement with their unmanaged registered partners and drive sales of Microsoft products such as Microsoft Windows Server OS, Windows 7 and Microsoft Office products.

Solution Microsoft Gulf has set up a channel incentive program where partners are able to earn “gold coins”, by ordering selected Microsoft products. At the end of the campaign period, partners will receive a prepaid credit card with their earned “gold coins” in USD which they can spend at all VISA points.

Deliverables• qurus manages the logistic and financial flows with

relation to credit card fulfilment.• qurus is the single point of contact and coordinate the

involved shipment, credit card, printing and fulfilment companies.

• qurus ensures smooth fulfilment and card delivery on time, and without major escalations.

ResultsQurus a trusted partner for Microsoft Gulf, supporting these channel incentives every quarter since July 2009.

Scale: Per quarter 300 credit cards with a total credit card value of $30,000 are delivered to 150 partners across the 5 participating countries in the Gulf region.

Microsoft revenue : In May, June, July 2011 the Gold Coin Gulf Promotion saw a total revenue of $ 3.7M with a contribution margin of 98%.