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A synopsis of our MQWorx session. These are run in conjunction with our industry partners to help raise the awareness and understanding of the possibility of mobile...
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AGENDA FOR TODAY
Introductions and networking
Overview for today
What do we mean by ‘making organisations more productive’
Why User Experience is everything
What is your ACDT strategy?
If you want it done; make it fun
Uncovering opportunities in your business
YOUR OBJECTIVES FOR TODAY
WHAT DO WE MEAN BY
‘MAKING ORGANISATIONS MORE PRODUCTIVE’
MAKING ORGANISATIONS MORE PRODUCTIVE
Right now, there’s no other technology in the world that 87% of the world’s population owns...
March 6th, 2008
THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY
“Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.”
(Flurry Analytics)
MAKING ORGANISATIONS MORE PRODUCTIVE
The most significant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees...
(40% of workers will be mobile in less than two years*)
*Gartner Symposium, San Francisco, Oct 24 2012
improving customer experience
engaged workforce
improving productivity
increasing revenue
70 75 80 85 90
Telstra Productivity Indicator - 2012
thinking about your business over the next 12 months, how would you rate the following priorities?thinking about your business over the next 12 months, how would you rate the following priorities?
My device gives me superpowers...
A business’s greatest asset is its people. By leveraging people with the latest devices creates innovation and ideas— keep your people in your organisation.
MAKING ORGANISATIONS MORE PRODUCTIVE
The convergence of mobile technologies, cloud computing, gamification, data analytics and social media has established an innovation platform with
unprecedented potential.
(Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*)
*Gartner Symposium, San Francisco, Oct 24 2012
According to IDC, by 2013, more than 1.19 billion workers worldwide will be using mobile technology, accounting for 34.9% of the workforce.
Source: Worldwide Mobile Worker Population 2009-2013 Forecast (IDC, 2009)
WHY USER EXPERIENCE IS EVERYTHING
...is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction.
Wikipedia
USER EXPERIENCE
THE SPECTRUM OF UX
“WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg
0
37.5
75
112.5
150
Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Total time spent using Mobile web v Apps
Source: Nielsen Smartphone Analytics
minutes spent per
month (billions)
“In any new system, the risk is always user engagement”
Oliver Poss, Group Risk Manager, Lend Lease
“No-one ever wants technology”
Jon Duhig, Principal, User Experience - Stamford Interactive
who is more likely to purchase on their mobile?45% of guys have shopped using a mobile device, compared with just 34% of females
(USamp Research - mobile shopping 2012 )
"Simplicity is the ultimate sophistication."
Leonardo da Vinci
Amazon acquires Kiva for $775 million to bolster robotic workforce
what is your ACDT strategy?
(amazon can’t do this strategy)
If you want it done, make it fun...
Engagement meets collaboration. The emphasis of keeping it social with a gaming like experience — engage everyone.
WHAT IS GAMIFICATION
Gamification is the process of applying game mechanics to solve
problems and engage users.
¹Gartner Enterprise Architecture Summit 2011
By 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component¹.
In March 2012, Scientific American reported that online gamers had achieved the first crowd-sourced redesign of a protein
IF YOU WANT IT DONE...MAKE IT FUN
TOTAL ENGAGEMENTUpgrades
Rewards Ranking
Bonus, attributes, multipliersaccessory customizations,
Achievements, Points, Virtual goods & currency
Status, leader-boards, leagues, social
Tasksobjectives, actions,
progress bars
GAME MECHANICS
• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch
• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality
GAME MECHANICS
• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch
• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality
HOW TO UNCOVER OPPORTUNITIES IN YOUR BUSINESS
Sales Growth Mobile devices are allowing sales professionals to influence prospects in new ways, and capture data essential in decision making. Mobility is allowing organisations to access new markets, and attract new customers.
ProductivityIncrease productivity by allowing people to share content with each other from any location; remotely complete tasks that are then seamlessly integrated into front and back-office systems; redesign business processes; and collaborate.
Service Delivery Customer expectation is changing faster than ever before. Customers and prospects need answers, and expect service in a timely manner… anywhere. Engage your employees by introducing new and exciting ways to interact with and service customers.
Differentiation Disruptive business models and service experiences are appearing daily. As new business becomes harder to find, innovation is gaining pace. Smartphone, tablet and mobile applications are changing customer demands by presenting new opportunities for business and government.
Mobile first approach...
Many business systems have been built around desktop technologies. We take a mobile-first approach and bring them into alignment — build a better business experience.
THE ALIVE ENGAGEMENT PROCESS
Create(Software Development)
Focus(Professional Services)
Extend(Managed Services)
Plan Design Build Deploy Market Manage Analyse
01.
Brief
02. 03. 04. 05. 06. 07. 08.
Plan Prototype
WIREFRAMES
Wireframe 1.0 – Job search Wireframe 1.1 & 1.1a – Search results & save search
Wireframe 1.2 & 1.2a –Job detail and Share
NEED SOME MORE IDEAS?
Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!
Event Manager. Event risk management. Increase in productivity. Captured business process.
Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.
Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged Care Residential facilities in Australia
The first Australian football code app. #1 app in Australia and NZ and the most downloaded sporting app on iTunes until that time.
Integrated desktop and mobile ecosystem; real time messaging and expectation management.50% reduction in service costs.
Enterprise conference platform. Connecting people and stories. 37 global events, 1,000 speakers, 10,000 attendees.
IN CLOSING
mobility is about giving your people superpowers!
IN CLOSING
user experience is everything...
IN CLOSING
you can do anything on a mobile device...don’t
GIVE TO GET
Drop us your business card
We will send you a list of all demo apps
P. +61 2 9460 3307 | F. + 61 2 9460 4440 ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET
MCMAHONS POINT | NSW | AUSTRALIA | 2060
THANK YOU