Rapidly Changing News-Media Landscape

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  • RAPIDLY CHANGINGNEWS-MEDIA

    LANDSCAPE5 predictions on where the hockey puck is headed

    Journ CampVictor Hernandez

    Feb 2015

  • FIRST OF ALL, SOME CONTEXTHELLO

    NEWS INNOVATION NERD

    CNN | NEWSGATHERING & EDITORIAL

    TECH + STORYTELLING STRATEGIES

    @TOTHEVICTOR

  • WELCOME.

    LETS BEGIN WITH AN EXERCISE.

  • A good hockey player plays where the puck is.

    A great hockey player plays where the puck is going to be.

  • 2003

    Friendster Launches

    DatabaseJournalism

    iPhoneLaunches

    Wikileaks

    Digital Journalism

    Oculus Rift

    NYT InnovationReport Leaks

    2015 2027

    NewsroomDecentralization

    Wearables for BBC

    VirtualReality

    AutoTranslation

    RobotJournalists

    DriverlessCars

    End of the IOS

    Man on Mars

    FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION

    Source: BBC News Labs - January 2015

  • LETS LACE EM UP...

  • RATE OF DISRUPTION. UNPRECEDENTED.

  • GRIM OUTLOOK ?

    http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/

    Occupational Outlook Handbook, 10-year outlook from U.S. Labor Dept. Personal care aides, Home health aides, Occupational therapy assistants - among fastest-growing

    Reporter and correspondent jobs expected to contract nearly 14% Declining advertising revenue in radio, newspapers, and television will negatively impact employment growth

  • DUCK & COVEROREMBRACE CHANGE

  • **NEWS INNOVATION****BOLD IDEAS**

    **ENTREPRENEURSHIP**

  • NEW DEVICES.NEW PLATFORMS.

    SPURRING NEW WAYS OF

    CONSUMPTION.

  • DELIVERY MODELS HAVE CHANGED OVER

    LAST DECADE

  • NO LONGER BEING

    TREATED SEPARATELY

  • BROKEN. TOO LINEAR. INTERACTIVITY LIMITED.

    PROCESS-ORIENTED.

    STORYTELLING = TOO PREDICTABLE.

  • REAL-TIME WEB HAS CHANGED EVERYTHING

  • BROADCASTING FROM FIELD MOBILE REPORTING

    SOCIAL MEDIA USER-GENERATED CONTENT

  • 5 INDUSTRY TRENDS THAT ARE WORTH....

    SKATING TOWARD

  • MULTI-SCREEN TOMERGED-EXPERIENCES SCREEN INTERACTIONS

    EDUCATION OF AUDIENCE TRENDS

    INTEGRATING EXPERIENCES

  • DESIGNING FOR CONTEXT: THE MULTI-SCREEN EXPERIENCE

  • A good decision is based on knowledge and not numbers.

    -- Plato (early media consultant)

  • https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg

  • `http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

    NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE

    TWO IN FIVE OWNS A TABLET

    NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN

    CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN

    WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB

  • WHAT IS RIGHT AMOUNT OF VIDEO?

  • TV vs. DESKTOP vs. MOBILE

    3:00 1:30 :30

  • WEARABLE TECH

  • *NEWSGATHERING/PUBLISHING IMPACTS

    *MULTI-SCREEN - CONNECTED WORLD

    *$70B INDUSTRY BY 2025

    http://nance.yahoo.com/news/research-markets-analysis-20-billion-102700946.html

  • DRONE JOURNALISM

  • *Evolving legal restrictions

    *Difficult to operate, maintain

    *Heavy time + cost investment

    *Ethical dilemmas

    *Tremendous opportunities

  • CONTENT CURATION

  • *DROWNING IN UNFILTERED INFORMATION

    *TWEETS, PINS, EMAIL, STREAMING, ETC.

    *NOISE TO SIGNAL RATIO IS CRIPPLING

    *CURATORS - RISE, INFLUENCE, LEAD

    *ENGRAINED IN ROLES... CENTRALIZED

    *GROWTH OF DEVICES, CONNECTIVITY

    *MARKETING, CAMPAIGNS, COMMS

  • ENTREPRENEURSHIP

  • *CLOSELY SURVEY MEDIA LANDCAPE

    *IDENTIFY PRODUCT/SERVICE. DELIVER.

    *QUICK IMPRESSION, HOLD AN AUDIENCE

    *CONVEY COMPELLING MESSAGE

    *BUSINESS ACUMEN, FINANCIAL PIC

    *INVEST IN YOUR IDEAS, VISION, SELF

  • LONG ROAD AHEADMUST COME UP WITH DIFFERENT BUSINESS MODELS

    TO GET THERE, NEWS ORGS MUST HIRE RESTLESS AGENTS OF CHANGE

    WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT

    NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES

  • THANKS MUCH!

    tothevictor.hernandez@gmail.com

    404-667-4087

    @ToTheVictor

    linkedin.com/in/victorhernandez34