Rapidly Changing News-Media Landscape

  • Published on
    15-Jul-2015

  • View
    414

  • Download
    2

Embed Size (px)

Transcript

<ul><li><p>RAPIDLY CHANGINGNEWS-MEDIA </p><p>LANDSCAPE5 predictions on where the hockey puck is headed</p><p>Journ CampVictor Hernandez</p><p>Feb 2015</p></li><li><p>FIRST OF ALL, SOME CONTEXTHELLO</p><p>NEWS INNOVATION NERD</p><p>CNN | NEWSGATHERING &amp; EDITORIAL</p><p>TECH + STORYTELLING STRATEGIES</p><p>@TOTHEVICTOR</p></li><li><p>WELCOME.</p><p>LETS BEGIN WITH AN EXERCISE.</p></li><li><p>A good hockey player plays where the puck is. </p><p>A great hockey player plays where the puck is going to be.</p></li><li><p>2003</p><p>Friendster Launches</p><p>DatabaseJournalism</p><p>iPhoneLaunches</p><p>Wikileaks</p><p>Digital Journalism</p><p>Oculus Rift</p><p>NYT InnovationReport Leaks</p><p>2015 2027</p><p>NewsroomDecentralization</p><p>Wearables for BBC</p><p>VirtualReality</p><p>AutoTranslation</p><p>RobotJournalists</p><p>DriverlessCars</p><p>End of the IOS</p><p>Man on Mars</p><p>FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION</p><p>Source: BBC News Labs - January 2015</p></li><li><p>LETS LACE EM UP...</p></li><li><p>RATE OF DISRUPTION. UNPRECEDENTED.</p></li><li><p>GRIM OUTLOOK ? </p><p>http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/</p><p>Occupational Outlook Handbook, 10-year outlook from U.S. Labor Dept. Personal care aides, Home health aides, Occupational therapy assistants - among fastest-growing</p><p>Reporter and correspondent jobs expected to contract nearly 14% Declining advertising revenue in radio, newspapers, and television will negatively impact employment growth</p></li><li><p>DUCK &amp; COVEROREMBRACE CHANGE</p></li><li><p>**NEWS INNOVATION****BOLD IDEAS**</p><p>**ENTREPRENEURSHIP**</p></li><li><p>NEW DEVICES.NEW PLATFORMS.</p><p>SPURRING NEW WAYS OF </p><p>CONSUMPTION.</p></li><li><p>DELIVERY MODELS HAVE CHANGED OVER </p><p>LAST DECADE</p></li><li><p>NO LONGER BEING </p><p>TREATED SEPARATELY </p></li><li><p>BROKEN. TOO LINEAR. INTERACTIVITY LIMITED. </p><p>PROCESS-ORIENTED.</p><p>STORYTELLING = TOO PREDICTABLE.</p></li><li><p>REAL-TIME WEB HAS CHANGED EVERYTHING</p></li><li><p>BROADCASTING FROM FIELD MOBILE REPORTING</p><p>SOCIAL MEDIA USER-GENERATED CONTENT</p></li><li><p>5 INDUSTRY TRENDS THAT ARE WORTH.... </p><p>SKATING TOWARD</p></li><li><p>MULTI-SCREEN TOMERGED-EXPERIENCES SCREEN INTERACTIONS</p><p>EDUCATION OF AUDIENCE TRENDS</p><p>INTEGRATING EXPERIENCES</p></li><li><p>DESIGNING FOR CONTEXT: THE MULTI-SCREEN EXPERIENCE</p></li><li><p>A good decision is based on knowledge and not numbers.</p><p>-- Plato (early media consultant) </p></li><li><p>https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg</p></li><li><p>`http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/</p><p>NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE</p><p>TWO IN FIVE OWNS A TABLET</p><p>NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN</p><p>CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN</p><p>WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB</p></li><li><p>WHAT IS RIGHT AMOUNT OF VIDEO?</p></li><li><p>TV vs. DESKTOP vs. MOBILE</p><p>3:00 1:30 :30</p></li><li><p>WEARABLE TECH</p></li><li><p>*NEWSGATHERING/PUBLISHING IMPACTS</p><p>*MULTI-SCREEN - CONNECTED WORLD</p><p>*$70B INDUSTRY BY 2025</p><p>http://nance.yahoo.com/news/research-markets-analysis-20-billion-102700946.html</p></li><li><p>DRONE JOURNALISM</p></li><li><p>*Evolving legal restrictions</p><p>*Difficult to operate, maintain</p><p>*Heavy time + cost investment </p><p>*Ethical dilemmas</p><p>*Tremendous opportunities</p></li><li><p>CONTENT CURATION </p></li><li><p>*DROWNING IN UNFILTERED INFORMATION</p><p>*TWEETS, PINS, EMAIL, STREAMING, ETC.</p><p>*NOISE TO SIGNAL RATIO IS CRIPPLING</p><p>*CURATORS - RISE, INFLUENCE, LEAD</p><p>*ENGRAINED IN ROLES... CENTRALIZED</p><p>*GROWTH OF DEVICES, CONNECTIVITY</p><p>*MARKETING, CAMPAIGNS, COMMS</p></li><li><p>ENTREPRENEURSHIP</p></li><li><p>*CLOSELY SURVEY MEDIA LANDCAPE</p><p>*IDENTIFY PRODUCT/SERVICE. DELIVER.</p><p>*QUICK IMPRESSION, HOLD AN AUDIENCE</p><p>*CONVEY COMPELLING MESSAGE</p><p>*BUSINESS ACUMEN, FINANCIAL PIC</p><p>*INVEST IN YOUR IDEAS, VISION, SELF</p></li><li><p>LONG ROAD AHEADMUST COME UP WITH DIFFERENT BUSINESS MODELS</p><p>TO GET THERE, NEWS ORGS MUST HIRE RESTLESS AGENTS OF CHANGE</p><p>WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT </p><p>NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES</p></li><li><p>THANKS MUCH!</p><p>tothevictor.hernandez@gmail.com</p><p>404-667-4087</p><p>@ToTheVictor</p><p>linkedin.com/in/victorhernandez34</p></li></ul>

Recommended

View more >