Re-targeting: Enriching customer loyalty

Email Marketing Tips

What next when the readers’ do not open your mailer?

The age long practise has been to re-send the mailer to the reader.

But… Will simply hitting the re-send button work with your readers?

On a ground so shaky, we suggest these stable methods to device your re-targeting plans.

• Resend the most important mails alone

• Tweak the Subject line

• Same time, Similar response

Resend the most important mails alone

• Prioritize and win back your clients.

• Re-send only the important mailers.

• Sending it all will have them quickly hit the unsubscribe button.

Tweak the Subject line

• Change the subject line.

• Let the user know that it wasn’t sent again by mistake.

Same time, Similar response

• Resend your mailers at a different time from your original send

• Give your readers enough time to open your mailers.

• A minimum of three days is what we recommend.

Conclusion

• Try these pointers.

• Analyse the output.

• Structure your mailers in accordance to the report.

Although this might take a while, it is definitely worth the try.

Thanks

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