R E A D I N G I N T H E D I G I T A L AGE

R E A D I N G I S A C O M P L E X C O G N I T I V E P R O C E S S O F D E C O D I N G S Y M B O L S I N O R D E R T O C O N S T R U C T O R D E R I V E M E A N I N G .

I T I S A M E A N S O F L A N G U A G E A C Q U I S I T I O N , O F C O M M U N I C AT I O N , A N D O F S H A R I N G I N F O R M AT I O N A N D I D E A S

( S O U R C E : W I K I P E D I A ® )

“ T H E H I S T O R Y O F P R I N T I N G I S A N I N T E G R A L PA R T O F T H E G E N E R A L ” — S T E I N B E R G

Source:Steinberg, S. (1996). Five hundred years of printing

THEN

NowE-books are changing

consumers’ connection with books and habits of

reading

E - B O O K S A L E S A S A P E R C E N TA G E O F T O TA L B O O K S A L E S W O R L D W I D E R A I S E D F R O M 1 2 . 3 % - 2 5 . 8 % D U R I N G

2 0 0 8 T O 2 0 1 2

S O U R C E : T H E S TAT I S T I C S P O R TA L

While e-books offer functional benefits over

printed books, consumers feel less connected to

books read, using an e-reader platform and prefer

to purchase the printed versions of books that hold special meanings for them. —Ketron, Seth

Source:Ketron, S., & Naletelich, K. (2016). How e-readers have changed personal connections with books. Qualitative Market Research

Carries your Entire Library wherever You Go

MAINTAINS THE PAPER-L IKE SCREEN

Books can be shared

allows you to take notes

allows you to share books

Provides daily deals

Light

Convenient

Large storage

90000 books

Newspapers

Magazines

Blogs

PeriodicalsSource:Mossberg, W. S. (2007, Nov 29). “Amazon's kindle makes buying E-books easy, reading them hard.”

“ S T U D E N T S P R O V I D E D W I T H K I N D L E S , W H I C H C A N H O L D S O M E 1 , 5 0 0 D I G I TA L B O O K S , C A N S I M P LY D O W N L O A D T H E

C O P I E S T H E Y N E E D , W I T H O U T B U R D E N I N G A S C H O O L’ S M E D I A

C E N T E R . “ — D A N I E L W I T Z

Source:”Will the Kindle Change Education? “Scholastic

AUDIO BOOKS

" I T ' S ONE OF THE F EW

T IMES I N H I S TORY

THAT T ECHNOLOGY

HAS R E INV IGORATED

AN ART FORM RATHER

THAN CRUSH ING I T ,”—MAX BROOKS , AUTHOR OF THE

ZOMB I E NOVEL "WORLD WAR Z , " Source:Alter, Alexandra. "The New Explosion in Audio Books; how they Re-Emerged as a Rare Bright Spot in the Publishing Business."

Audible has paired some 26,000 ebooks with professional narrations.

The company is adding more than 1,000 titles a month and aims to eventually bring the number to close to 100,000.

Source:Alter, Alexandra. "The New Explosion in Audio Books; how they Re-Emerged as a Rare Bright Spot in the Publishing Business."

Nostalgia is very quickly replaced with

convenience—Craig Mod

I S D I G I TA L B O O K S O U R F U T U R E ?

HOWEVER

You may haven’t noticed the

other side of digital books

Y O U E -B O O K S A R E

R E A D I N G Y O U !

Photo credit:<a href="http://www.freepik.com">Designed by Kues / Freepik</a>

Takes the average readers 7 hours to

finish "Because sometimes things

happen to people and they're not equipped to deal with them." 18,000 highlighted

The first thing that most readers do upon finishing is to download the next one

-how far you get in particular books

-how quickly you read

-how readers of particular genres engage with books

……

They are watching:

Source:Alter, Alexandra. "Your E-Book is Reading You."

Photo credit: <a href="http://www.freepik.com/free-photo/girl-with-digital-tablet-in-library_863198.htm">Designed by Freepik</a>

2 5 % T O 3 0 % O F T H E E -B O O K M A R K E T T H R O U G H

I T S N O O K E - R E A D E R , H A S R E C E N T LY S TA R T E D S T U D Y I N G C U S T O M E R S '

D I G I TA L R E A D I N G B E H AV I O R .

Source:Alter, Alexandra. "Your E-Book is Reading You."

You are spied all the time, your secrets are stolen and analyzed as data by digital

companies

“ T H E L I G H T E M I T T E D B Y M O S T E - R E A D E R S I S S H I N I N G D I R E C T LY I N T O T H E E Y E S O F T H E

R E A D E R … S L E E P D E F I C I E N C Y H A S B E E N S H O W N T O I N C R E A S E T H E R I S K O F C A R D I O VA S C U L A R

D I S E A S E , M E TA B O L I C D I S E A S E S L I K E O B E S I T Y A N D D I A B E T E S , A N D C A N C E R .

— C H A R L E S C Z E I S L E R , H A R VA R D U N I V E R S I T Y

While we are reading with e-readers…

Source:Bushak, Lecia. “E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again.”

P E O P L E P H Y S I C A L LY R E L A X E D J U S T S I X

M I N U T E S I N T O R E A D I N G .

B U T R E A D I N G O N A D E V I C E M I G H T C A N C E L

O U T T H I S E F F E C TSource:Bushak, Lecia. “E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again.”

“ PA P E R R E A D E R S R E P O R T H I G H E R O N M E A S U R E S H AV I N G

T O D O W I T H E M PAT H Y A N D T R A N S P O R TAT I O N A N D

I M M E R S I O N , A N D N A R R AT I V E C O H E R E N C E , T H A N I PA D

R E A D E R S , ” — A N N E M A N G E N , S TAVA N G E R

U N I V E R S I T Y, N O R WAY

Source:Bushak, Lecia. “E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again.”

“ M A N Y P E O P L E A P P R O A C H C O M P U T E R S A N D TA B L E T S

W I T H A S TAT E O F M I N D L E S S C O N D U C I V E T O L E A R N I N G

T H A N T H E O N E T H E Y B R I N G T O PA P E R . ”

Source: Ferris Jabr. “The Reading Brain in the Digital Age: The Science of Paper versus Screens.”

“ S C R E E N S M AY A L S O D R A I N M O R E O F O U R  M E N TA L R E S O U R C E S  W H I L E

W E A R E R E A D I N G A N D M A K E I T A L I T T L E H A R D E R T O R E M E M B E R W H AT

W E R E A D W H E N W E A R E D O N E ” .

Source: Ferris Jabr. “The Reading Brain in the Digital Age: The Science of Paper versus Screens”

Also

FA M I LY M E M B E R S A R E S P E N D I N G A R O U N D 4 - 1 4 H O U R S

O F S C R E E N T I M E E V E R Y D AY

Source:ZOSIA BIELSKI,”Portrait of an e-family: How they're making their hyper-digital lives work”

“ FA M I LY L I F E I S S L I P P I N G AWAY, O N E ’ S T U R I N G T O A N O N L I N E W O R L D W I T H

‘ I N T I M AT E S T R A N G E R S ’ ” — S T E I N E R - A D A I R , A M O T H E R O F T W O

Source:ZOSIA BIELSKI,”Portrait of an e-family: How they're making their hyper-digital lives work”

We are communicating more with family by texting, but we are not communicating deeply, that’s the

disconnectSource:ZOSIA BIELSKI,”Portrait of an e-family: How they're making their hyper-digital lives work”

We’ve lost too much because of E-books

It’s the time to get back our secrets, family, friends, socialization and most

important, health.

Drop your Kindle, Ipad, laptop or mobile

Pick up books and enjoy the real pleasure of reading

Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. –Mark Zuckerberg

Work Cited: 1. “Reading(Process).” Wikipedia: The Free Encyclopedia. Wikimedia Foundation, Inc. 22 July 2004. Web. 16 Oct. 2016. 2. Steinberg, S. H., and John Trevitt. Five Hundred Years of Printing. London: British Library, 1996. Print. 3. “E-book sales as a percentage of total book sales worldwide” in 2013 and 2018. Statista. https://www.statista.com/statistics/234106/e-book-market-share-worldwide/ 4.Ketron, Seth, and Kelly Naletelich. “How E-Readers Have Changed Personal Connections with Books.” Qualitative Market Research: An International Journal 19.4 (2016): 433–452. Web. 5. Mossberg, W. S. “Amazon's kindle makes buying E-books easy, reading them hard.” WallStreet Journal. Nov 29, 2007. Web. 6. “Will the Kindle Change Education?” Scholastic. http://www.scholastic.com/browse/article.jsp?id=3752572. Web. 7. Alter, Alexandra. "The New Explosion in Audio Books; how they Re-Emerged as a Rare Bright Spot in the Publishing Business." Wall Street Journal (Online), New York, N.Y., 2013.http://search.proquest.com/docview/1416700089?accountid=6180. 8. Alter, Alexandra. "Your E-Book is Reading You." Wall Street Journal (Online), New York, N.Y., 2012.http://search.proquest.com/docview/1026947969?accountid=6180. 9. Bushak, Lecia. “E-Books Are Damaging Your Health: Why We Should All Start Reading Paper Books Again.” Medical Daily. Jan 21 2015. http://www.medicaldaily.com/e-books-are-damaging-your-health-why-we-should-all-start-reading-paper-books-again-317212. Access 20 Oct 2016. 10. Ferris Jabr. “The Reading Brain in the Digital Age: The Science of Paper versus Screens.” Scientific American. April 11, 2013. https://www.scientificamerican.com/article/reading-paper-screens/. Access 20 Oct 2016. Web. 11. ZOSIA BIELSKI, “Portrait of an e-family: How they're making their hyper-digital lives work.” The Globe and Mail. Aug 23, 2013. http://www.theglobeandmail.com/life/relationships/how-families-are-making-their-hyper-digital-lives-work/article13924931/. Access 20 Oct 2016. Web.