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The slides Remco Bron used during his presentation about iBeacon @MFW14
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i B E A C O N 1 0 1R E M C O B R O N | F O U N D E R I N B E A C O N
B L U E T O O T H 4 . 0 L E S P E C I F I C AT I O N ( B L E )N O T A B L U E T O O T H C O N N E C T I O N
C H I P S E T D E F I N I T I O NU S E D F O R H A R D W A R E
G P S = L O C AT I O N B L E = P R O X M I T Y
i O S 7 ( 8 7 % ) A N D R O I D > 4 . 3 ( 5 0 % )
O P E R A T I N G S Y S T E M
S U P P O R T I N T H E N E T H E R L A N D S
FA R
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
P R O X I M I T Y
P U S H N O T I F I C AT I O N
H A R D W A R E O P T I O N SP L E N T Y O F C H O I C E
M A S S P R O D U C T I O N
E S T I M O T E A P P D E M O
L E T S D O T H I S !
E X A M P L E S
i B E A C O N
M I N O R I T Y R E P O R T
R E T I N A S C A N
2 0 5 2 2 0 1 4
S C R E E N
E D U C AT I O N : B e H e r e
I N T H E N E T H E R L A N D S
I B E A C O N I M P L E M E N TA T I O N
T U L P E N L A N D
F L U W E L’ S
G R O N I N G E R M U S E U M
I B E A C O N E X P O S I T I O N
W H AT C A N I T D O ?
i B E A C O N
P R O X I M I T Y M A R K E T I N G !
G O O D P U S H V S B A D P U S H
I B E A C O N
P R O X I M I T Y M A R K E T I N G ‘ B A D P U S H ’
• Welcome in the store
• Thanks for your visit
P R O X I M I T Y M A R K E T I N G ‘ G O O D P U S H ’
• Product information
• Discounts / coupon
• Do you need help?
• Information at display
• Indoor positioning
PROXIMITY MARKETING
CUSTOMER INTELLIGENCE
CRM & LOYALTY
C R M & L O YA LT Y
• Welcome back
• Loyalty points
• Product suggestions
• Personal discount
• Send it to me
C U S T O M E R I N T E L L I G E N C E
• Heatmaps
• Compare different stores
• Customer cross-section interests
• Integrations with ERP
PROXIMITY MARKETING
T I TA N I C
U S E C O N T E X T
O P T- O U T O R
U N I N S TA L L
D O ’ S
• Learn to understand the customer
• Use context in your communication
• Create the right time experience
• Be personal
D O N ’ T S
• Message at every visit
• Message at every product
• Message every time someone leaves
• Message after message….
I T ’ S A N E W A G E F O R C U S T O M E R I N T I M A C Y: P E R S O N A L & S C A L A B L E
R E M C O B R O N @ R E M C O B R O N R E M C O @ I N B E A C O N . N L
!
I N B E A C O N . N L
Q U E S T I O N S ?
E S T I M O T E A P P D E M O
L E T S D O T H I S !
D I S TA N C E P R O X I M I T Y N O T I F Y
D E M O ’ S O M T E P R O B E R E N