Remco F. ZeeuwMinister (economic) Royal Netherlands Embassy

#NLintheUSA

Current account balance (% of GDP)

(IMF World Economic Outlook, October 2013)

economicties.org

Promoting sustainable economic growth in The Netherlands, by strengthening bilateral trade,

incoming FDI and knowledge transfers with the United States

Economic diplomacy - I

Focus on NL’s top performing industries

Integrated approach1. The Hague and Washington2. Embassy and consulate generals3. Experts (a.o. innovation, FDI acquisition,

agriculture)

Focus on SME’s

Economic diplomacy - II

Economic diplomacy – III

Commercial promotion / Business support Starting point (in the Netherlands): NL Agency Online presence (Holland branding and positioning

economicties.org) Trade policy (TTIP) Custom made business support (e.g. business requests,

market scans, business partner scans, warm introductions; NBSO)

Our online presence

FDI acquisition

ITLife SciencesCreativeConsumer & Household GoodsAgri-FoodIndustrial EngineeringEnergyTransportation IndustryChemicalsElectronicsOtherGraphical & Paper Transportation & Lo-gistics

Results 2013 per industry (% of confirmed + investment in €M + em-ployment)

23% (133.3M; 1493 jobs

14% (13.3M; 483 jobs

13% (0.2M; 23 jobs

21% (61.5M; 388 jobs

9% (24.6M; 132 jobs

6% (24.6M; 317 jobs

5% (153M; 53 jobs

3% (5.5M; 150 jobs

1%1

%1%

1%

1%

• Targets 2014• 1600 jobs• turnover € 350 million• 60 projects• 60% high skilled

Waterdiplomacy: from threat to opportunity

Thanks!

Remco F. Zeeuwremco.zeeuw@minbuza.nl

@rfzeeuw