Upload
andy-smith
View
768
Download
0
Embed Size (px)
DESCRIPTION
Mobile will change the face of retailing
Citation preview
How mobile intelligence will change the face of retailing
Andy Smith Client Services DirectorEagle Eye Solutions
Retailers already use intelligence
Slow to act on some intelligence? Consumer behavior has changed
• 68% of UK smartphone owners use it to help with shopping
• Inspiration
• evaluate products
And continues to change
•USA % mobile coupon users emarketer Aug 2011
2010 2011 2012 2013
% adult mobile 6.5 9.5 13.5 16.5
% smartphone 13 19 26.5 31
•800% YOY increase in queries for coupons, vouchers & offers!
Mobile Data = intelligence that will re-shape retailing!
MESSAGES
Text 6754 For your free newspaper
Mobile Data = intelligence that will re-shape retailing
MESSAGES
Text 6754 For your free newspaper
Promises!Promises!
Never been able to connect digital data to trolley
….Until now!
The Customer journey
Offer targeted in MediaRequest, then receive mobile voucher by SMS
Choose product in storeCoupons
redeemed at PoS
Data informs future strategy
Request voucher
On Mobile site
Enter No.
05564094929
MESSAGES
£1 ASDA CouponPIN 1234567
Farleys Rusks
Customer benefits
Request voucher
On Mobile site
Enter No.
05564094929
MESSAGES
£5 Blockbuster CouponPIN 1234567
• Better targeted, stronger offers
• Pull not push of offer• Quick, easy &
intuitive to redeem• Engaging with brand
through a device they love
Business benefits
Request voucher
On Mobile site
Enter No.
05564094929
• Offer drives customer to a POS transaction
• Existing technology, quick & easy to implement, minimal staff input
• Cost saving• Works Now! NFC
future - proofed
MESSAGES
£5 Blockbuster CouponPIN 1234567
Data means knowledge
Request voucher
On Mobile site
Enter No.
05564094929
MESSAGES
£5 Blockbuster CouponPIN 1234567
Using the redemption data drives knowledgeBetter targeting & timing with less wastage
DATA
Intelligence about redemption
Traffic
Basket
Discount
3rd party
Value Added
REDEMPTIONChip + Pin/NFC
Secure
Unique
Digital Reconciliation
Existing Tech
Immediate
TAILOREDOFFERS
MOBILE DEVICES
MOBILE INTELLIGENCE
DIGITAL MEDIA ACTIVITY
E-MAIL SMS BROWSER APP QR
E-MAIL SMS BROWSER APP QR
Intelligence – about time & location
Pre-VisitTraffic
Basket
Discount
3rd party
Value Added
In-Store
Post
REDEMPTIONChip + Pin/NFC
Secure
Unique
Digital Reconciliation
Existing Tech
Immediate
TAILOREDOFFERS
MOBILE DEVICES
MOBILE INTELLIGENCE
DIGITAL MEDIA ACTIVITY
LOCATION
IN-STORE WIFI + NFC POS/POSTERS
SEARCH+
DISCOVERY
E-MAIL SMS BROWSER APP QR
Intelligence about all media
Pre-VisitTraffic
Basket
Discount
3rd party
Value Added
In-Store
Post
REDEMPTIONChip + Pin/NFC
Secure
Unique
Digital Reconciliation
Existing Tech
Immediate
TAILOREDOFFERS
MOBILE DEVICES
MOBILE INTELLIGENCE
DIGITAL MEDIA ACTIVITY TRADITIONALMEDIA
CHANNELS
Intelligence about loyalty
Pre-VisitTraffic
Basket
Discount
3rd party
Value Added
In-Store
Post
Loyalty Cards
Digital Wallets
REDEMPTIONChip + Pin/NFC
Secure
Unique
Digital Reconciliation
Existing Tech
Immediate
TAILOREDOFFERS
MOBILE DEVICES
MOBILE INTELLIGENCE CRM
E-MAIL SMS BROWSER APP QR
E-MAIL SMS BROWSER APP QR
Mobile Intelligence will change face of retailing!
Pre-VisitTraffic
Basket
Discount
3rd party
Value Added
In-Store
Post
Loyalty Cards
Digital Wallets
Secure
Unique
Digital Reconciliation
Existing Tech
Immediate
TAILOREDOFFERS
MOBILE DEVICES
MOBILE INTELLIGENCE
DIGITAL MEDIA ACTIVITY
LOCATION
IN-STORE WIFI + NFC POS/POSTERS
SEARCH+
DISCOVERY
CRM
TRADITIONALMEDIA
CHANNELS
REDEMPTIONChip + Pin/NFC
Thanks for listeningStay in touch...Andy Smith – Client Services Director+44 7794 092553Twitter:@4ndy5mith