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Mobile Retail Share in Indonesia,
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MEDIA ADSPENDINDONESIA MARKET
WHY INDONESIA IS POTENTIAL MARKET ?
Indonesia and Japan are the top Asian countries in a list of 20 international markets with the largest mobile ad
impressions during the second quarter of 2012.
http://www.zdnet.com/indonesia-japan-lead-asia-in-mobile-ad-impressions-7000001201/
Indonesia Ads Impression 16,767,841,750
© 2012 BuzzCity. All Rights Reserved
Indonesia is forecast to approach the $10 billion total ad spending threshold in 2013
Source : GroupM, 2012
1. US $165.962. Japan $47.753. China* $46.344. Germany $27.825. UK $24.216. Brazil $18.467. France $16.498. Australia $15.039. Canada $13.5110. Italy $13.42
1. US $189.232. China $74.223. Japan $53.424. Germany $29.445. UK $27.656. Brazil $27.637. France $17.218. Australia $16.739. Russia $16.0910. Canada $15.36
Top 10 Countries Ranked byTotal Media Ad Spending (Billions)
Source e-marketers 2012* Excluding Hong Kong.
2012 2016
1. US $37.082. Japan $9.603. UK $8.64 4. China* $7.36 5. Germany $6.75 6. Canada $3.22 7. France $3.198. Australia $3.04 9. S. Korea $2.5010. Russia $2.08
Top 10 Countries Ranked byDigital Ad Spending (Billions)
1. US $55.05
2. China* $16.483. Japan $12.554. UK
$12.195. Germany $9.296. Canada $5.247. Australia $4.508. France $4.269. Brazil
$4.1310. Indonesia
$4.02Source e-marketers 2012* Excluding Hong Kong.
2012 2016
Worldwide 945.8M1. China* 237.7M2. US 115.8M3. India 75.2M4. Japan 35.3M5. Brazil 34.6M6. Russia 25.5M7. S. Korea 24.9M8. Indonesia 23.8M9. UK 19.2M10. Germany 17.7M
Smartphone Users (Millions)
Worldwide 2,210.0M1. China* 510.6M2. US 192.4M3. India 177.9M4. Brazil 94.9M5. Japan 92.0M6. Indonesia 87.4M7. Russia 69.9M8. Germany 46.8M9. Mexico 43.5M10. UK 41.9M
2012 2016
* Excluding Hong Kong. Source e-marketers 2012
http://www.bisnis.com/articles/iklan-digital-diyakini-makin-cerah-seiring-maraknya-hape
ADS SPEND FOR DIGITAL2%
IN THE LAST 2 YEARS
% of Mobile Users who ordered Product or Services Via MobileAGE25 to 34 23.9335 to 44 14.9545 to 54 10.655 to 64 12.94Job TitleTop Management 21.2Non Top Management 22.5Monthly Househod IncomeUS$ <2000 16.24US$ 2000 to <4000 20.4US$ 4000 to <6000 17.21US$ 6000 to <8000 3.6US$ 8000+ 32.63Montly Personal IncomeBelow US$ 1000 18.43US$ 1000 to <2000 28US$ 2000 to <3000 28.84US$ 3000 to <6000 29.03US$ 6000+ 39.96
Indonesia’s Mobile Shoppers
Source : Synovate, PAX Q4 2012 – Q3 2011; *Jakarta
Motivation of Users (%)research for work 67.11networking for work 62.05education 70.57stay in touch with friends 60.19update my friend with my life 16.91meet new people 40.08promote something 62.58entertainment 48.47research product to buy 54.86share my opinion 34.62share contact 29.83find music 35.82finds films/ tv shows 23.83stay up to date on news/events 69.28research how to do things 64.18organise my life 27.96express myself 30.89take on different personality 13.45fill up spare time 38.62to get inspired/ get ideas 72.84play games 19.84change others people opinion 15.58
Mobile Users Behavior
Indonesia’s Mobile Activities*Applications Used in Past Months % Of UsersSend/ Receive Text Messages (SMS) 76.7Send/ Receive Multimedia Message e.g Photos & Voices (3G/MMS) 32.6Send/ Receive Email 32.6Access Internet Sites 50.6Access / Subscribe to news or business Updates 22.4Access / Subscribe to Financial Information 18.2Find Shop / Office Locations 20.4Search for Information on Products and Services Via Mobile 23.1Order Products or Services Via Mobile 16.7Personal Banking / Pay Bills via Mobile 19.8Use Mobile Messenger 18.6Map/ Navigation 17.1Personal Product Ownership Smartphone 31.7E-Readers e.g Kindle, Ipad, Tab 8.4
Source : Synovate, PAX Q4 2012 – Q3 2011; *Jakarta
Global mobile advertising spends in 2012 growth to 21,3%E-marketers.com 2012
Advertising Spends in 2013 will be 1.23 billions
ADVERTISING INSIGHT
eMarketer forecasts that total media ad spending in Indonesia will increase 20% in 2012 to $8.61 billion.
Media Ad Spends
Category 1 Category 2 Category 3 Category 40
1
2
3
4
5
6
Series 1Series 2Series 3
AdNetwork Performance
CTR CPC CPA Ability ti Drive Brand Awareness
Interation Rate Ability to Drive Brand Favorability
0%
10%
20%
30%
40%
50%
60%
70%
64% 61%48%
35% 33%25%
What Metric do You Use toEvaluate Ad Network Performance?
Source : Online Advertising Landscape Summer 2011
What Are the Most Important Factors WhenChoosing a Media Partner?
Perform
ance
/ROI
Audience
Targe
tingPric
e
Transp
arency
Optimization
Reach
Products
Proprie
tary Data
Se
Unique Content0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 84%
67% 67%
55% 55%
47%
20% 19% 17%
DO MOBILE USERS TRUST DIGITAL ADVERTISING ?
AND HERE THE SEA MOBILE MARKET
Recommendation for Survey in APAC Market
Source SEA MMA, 2012
SEA MARKET SHARE IN 2010 - 2011
Mobile Retail Audience, 2012 in SEA
What About In Indonesia ?
Mobile Time VS Habit
