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Presentation about social commerce and how to think about selling via social networks.
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Revenue Growth via Social Tools
@alizasherman
Website
Social Tools
@alizasherman
It’s Social Mobile
Social Commerce:
Online transactions supported by social interactions and
user contributions.
How do you generate revenues?
Products
Services
Other
How can you do it via social media?
What are social media channels and interactions
good for?
Building brands
@alizasherman
Driving traffic
@alizasherman
Stimulating word of mouth
@alizasherman
Strengthening customer relations
@alizasherman
Conversation
Informa/on
Promo1on @alizasherman
Clicks
Conversions
Shares @alizasherman
Clicks
Link placements Reasons to click Des1na1on choice Easy to convert
@alizasherman
Conversions
Focused des1na1on Easy to buy Easy to save Easy to share
@alizasherman
Shares
Like on Facebook Tweet Email Other: StumbleUpon, Pinterest, Delicious
@alizasherman
If you can’t close the sale…
Build the rela/onship
@alizasherman
Want to close sales via social networks?
Make it easy.
@alizasherman
Keep in mind
Target Actions
Goals
Measure Clicks
Conversions
Shares
Best Practices
Strike a balance Provide incen1ves Funnel to sales Make sharing easy Keep it simple
Resources
Aliza TechWithAliza.com @alizasherman [email protected]
