RFB Overview A ValetNoir Company

A Technology & Media Company

a product ofValetNoir Inc

1140 Broadway, Suite 903New York, NY 10001

Phone (888) 623-1717George Nassef

Confidential & Proprietary 2

Executive Summary

RF&B provides a global network automating the transactions between Independent Casino Representatives (“ICRs”), Casinos and players.


The Market

• Gaming is a $120 Billion Revenue Industry Worldwide. • Casino Gaming a $64 Billion Revenue Industry in the U.S.• Independent Reps Responsible for 4-6% of Total Casino Revenue. • Online Gaming Market in the UK Estimated at £6- £10 Billion • 1,500 Resort Casino Destinations Worldwide• 2,700 Online Destinations Not Including Major Brands• Over 3,000 Independent Reps Worldwide• 25% of US Population Gambles, Over 50% Consider it “Acceptable”


Revenue SourcesCurrent:• Commissions from Casinos for our players.• Commissions split with Competitors using “our network.” • Commission split placing our players “on network”• Advertising• RF&B Lifestyle Print MagazineFuture:• Cross-Licensing Revenue from Patents.• Lead Generation for Competitors from Player Database.• Franchising


Selected Advertising Clients

• Mandalay Bay (MGM/Mirage)• Starwood “W” Hotel & Residences• Don Julio • Party Gaming• Kathy Van Zeeland• Marquis Jet• N9ne Group• Gevril Watch


Casino Revenue Terminology

Customer – Player for online or land-based casinos booked by our company to the property.

Theo – “Theoretical” losses of a customer. Calculated pre and post-trip by the gaming industry to predict the value of a player for a day, trip, year or lifetime.

Trip – The total hours of play by game from arrival at a casino until 24 hours passes without gaming action. (usually due to check-out and departure).

ADT – Average Daily Theo

Trip Theo – Actual Theo summed by game for a customer’s trip.

Commissions – Percentage of “Theo” paid to Independent Rep for a Trip.


Casino Revenue “Theo”

Formula: Bet Amount x Bets x Simultaneous Hands/Machines Played x House Advantage x Play Time

Units Dollars Hour Machines 100 Hours

Examples: 1. “John” Las Vegas Strip Blackjack Player (Typical House Advantage):

$50 x 75 Hands per hour x 2 hands played x 1% x 7 hours = $525 Trip Theo for a 3 day Stay = 3 x $525Total Trip Theo = $1,575Commission to RF&B/ValetNoir = 15% of $1,575 = $237(Discretionary Comps Target is 30% of Theo.) = $472.50

2. “Beverly” Cruise Traveler on a 7 Day Western Caribbean Cruise (3 Port Days): $1 slots x 600 spins per hour x 3 machines x 13% x 8 hours = $4,320 Theo or ADT Trip Theo for 4 days at sea = 4 days x $4,320Trip Theo = $17,280Commission to RF&B/ValetNoir = 15% of $17,280 = $2,592


Problem: Industry• Market is largely non-automated.• Reps do qualification, sourcing & reservations via paper / fax. • Reps do all math, commissions and payout calculations by hand.• Reps forced to equate property-specific rules, payouts, house

advantage and comp rules mentally.• Reps max out at a few hundred active players and a handful of

properties. • Properties max out at a few hundred licensed Reps.



Value Cycle1. RFB finds new player interested in trip to new casino.2. RFB Systems:

1. Calcu late cross-property comps, payouts, Theo 's, and player va lue in rea l-time.2. Patented technology matches player with property for max comps. 3. Player is presented with Comps across casino brands.4. Licensed Rep relationship permits cross-brand booking for new players based on

previous play at other brands. 5. Player booking is transmitted electronically to property and with predicted Theo

and comps requested.3. Player Travels.4. Property transmits trip details back to RFB:

1. Theo is measured post-trip and compared to predicted (84.3%)2. RFB sells advertising based on new actuals for new player.

5. Player is now “coded” to RFB for 18 months at Brand for comm issions.6. Repeat Step 1.



Harrah’s Hotel & Casino, Las VegasHarrah’s Hotel & Casino, LaughlinHarrah’s Hotel & Casino, RenoHarrah’s RinconHarrah’s Hotel & Casino, TahoeHarvey’s Hotel & Casino, TahoeHotel Club Casino Loutraki, GreeceLas Vegas HiltonNew York-New York Hotel & CasinoNorwegian Cruise LinesParis Las VegasRio All-Suite Hotel & CasinoWyndham Aruba, Marriott Aruba

Marriott St. Kitts, St. Maarten Crystal Palace CasinoEl San Juan - Puerto RicoEl Conquistador - Puerto Rico

Bally’s Atlantic CityBally’s Las VegasCaesars Palace Atlantic CityCaesars Palace Las VegasCelebrity Cruise LineFlamingo Las VegasFoxwoodsHard Rock Hotel & Casino Las VegasHarrah’s Casino, Louisiana DownsHarrah’s Casino, New OrleansHarrah’s Casino, ShreveportHarrah’s Hotel & Casino, Atlantic CityLuxorNew York New YorkHiltonGolden NuggetFalls View Casino - Canada

Current Network as of 8/1/2006