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RIOT
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Strictly Private & Confidential
RIOT Turning Images into your Opinions with a Mobile Application
Company overview
Strictly Private & Confidential
Strictly Private & Confidential
Strictly Private & Confidential
Strictly Private & Confidential
The “Overlay” phenomenon A exploding phenomenon we want to leverage
Robust iOS market growth iOS shipments (thousands) 2012 212,878 2013 296,356 2014 354,849
Impressive social growth: -US unique mobile app social audience increasing from 44.8M in 2011 to 85.8M -Compared to last year, consumers increased their social app time by 76%, spending more than seven times moew minutes on apps than the mobile web" -Twitter CAGR 2009-13 10.3% -Facebook CAGR 2009-13 13.1%
There’s also simply the form factor of picture with overlaid text. You’ve heard that, normally in social media, one percent create, less than 10 percent curate and 90 percent consume. Well, 45 percent of users have created a Whisper.
Valuation of $76 mio. USD After 10 mo
Entertainment DIY Community Next ?
Imgur Design Studio Whisper Over
100 Mio UV per m
65 Mio UV per m
2.5 BIO PV per month
1.0 Mio Dlds
9gag
3.0 Mio Dlds
Kanvas
2009 2013
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Adding words to Images What Riot does:
Why it’s special: Using:
Social Networks
What RIOT does Socially adding Words to an Image
Introducing The Missing Link
in
the Social Media Chain
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What RIOT offers The one-stop platform to create impactful content – 3 Critical Innovations
Unmatched Convenience to Access Social Platform Personal Content A truly “Socially Connected” Picture Editing tool
Tracking & Customized notifications to the sources of the content used to generate overlay
A New Tool A New Experience 1 2 = A New Reference
A new standard for what Images and Text
can evoke
Increase the impact of your content
+
The Gaming Interpretation of Overlays: Invite your Contacts to overlay Content of your choice - Customizable chosen interaction on content posted up for overlaying
Tracking & Notification
Gamification
Connectivity
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How RIOT will be used Unprecedented engagement
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1. RIOT: a Social Overlay tool Choose your Social content from numerous sources
directly from the app
The First Social Overlay tool
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Find text Copy text Paste text Edit text font Export
Open Landing
app
Type sources info
Notify Source
User experience compared to the competition Cumbersome process & stand alone platforms v.s. One platform
Open Image app Find Image Save Image to Device Edit Image Open
overlay app Upload
Open Riot Locate Image
Edit Image
Locate Text
Edit text Font Save Export
& Notify
1 Platform 7 Steps
Up to 4 Platforms 14 Steps
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2. RIOT provides a New social experience Sourcing and Tracking of the content used
Tracking and Notification
User can pick the content of their overlay from it’s contacts, sources will be notified their content has been used
A New, Powerful Engagement that will:
Draw Initial Interest Increase and Enhances Engagement Stimulate and Maintain Utilization of the
Platform
PULL or BE PULLED into the RIOT
Images Opinions
Push
Not
ifica
tion
that
cont
ent h
as b
een
used
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2. Overlay is produced on RIOT
1. Friend posts a Status
3. Automatic Notification
RIOT’s Virality How it works
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RIOT’s Exceptional Virality factor Notifications draw members and non-members into the RIOT.
Virality:
The app “spreads on it’s own”
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What RIOT feels like Unseen Virality potential but user remains in control
Export to all big platforms with Notification
Ability to kill the Notification
Easy “traditional” invitation feature
Fully customizable Privacy settings
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3. RIOT provides a New social experience Drawing from others - Overlay Game Interaction
A New form of Interacting
Put up any content to be “Overlaid” by your Contacts – see them Interpret it
Your contacts will use RIOT to express their thoughts directly on Image using the Content you have selected.
Virality > the app spreads on its own
Engage with Overlays through a Game Ask your Contacts to Submit their interpretation of your Selected Content
Gamification
Images Opinions
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RIOT “Competitions” / game Fully customizable Competitions and Live feed of on-going Competitions
Select type of Competition Select Exposure wanted and specs Browse through contacts’ Competitions
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How RIOT makes money Premium Offer, Partnerships, Advertising
5%
35% 60%
PremiumPartnershipAdvertizing
User Generated Content Advertising
Revenue Sharing Partnerships
Premium Package One time Payment to unlock all Features
Turning your images into objects Fully integrated, One touch export to - Zazzle
Offering for a CPA or CPL fee our customer basis to to ‘Sponsors’ (brands) for targeted promotional campaigns using image overlaid with texts, mottos, etc
Phase 1
Phase 2
Phase 3
Projected Revenue Stream Distribution:
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How RIOT makes money Premium package – 0.99 cents One time payment unlocks all Features
0.99 $
Gets you:
A One time Payment of
All Fonts
All Screen Splits
All Filters
On Default only xx% of the Edition Tools are available One time payment of .99 cents make the whole available
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How RIOT makes money – Printing Revenue sharing Fully Integrated Export Interface to Printing Partner Company
*illustrative
*
* *
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How RIOT makes money – Introducing Brand pages Monetizing “Competitions”
Competitions
featured on Main Page Or Brand Page
“JUST Show us how you sport”
Example: New York Users : send us a picture of you running and the winner will have his image printed on a 3x5
Brands to will Submit their Selected Content to Engage with Users based on their Interests
*illustrative
*
Run
Run
Football
Golf
Baseball
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User Generated Content Advertising Tailoring a next Generation of Advertising
Know your content, # to reference all content
Know your user, User Selects Interests
We can: - Tailor Fonts to match
corporate ID - Add Company logo
- We can develop QR
codes that will lead you strait to the relevant RIOT section dedicated to “Your” brand (preset message and logo)
Create Tailored User Generated
Advertising Campaigns for
Brands
Phase 1: Internal Phase 2: Phase 3:
We can track #ed content
& Pick up trends
We will get to know our users
Interests
Users follow their favorite Brand Competitions
Targeted Brand Competitions
Brands use Users Images as advertising
Brands use RIOT pics
Phase 4:
We take it out of the Web into the Stores
QR codes in physical locations link to custom-set RIOT Competition
Targeting Brand Image Building User Generated Advertising A new Medium of CR
#topic
We bring Curated
User-base to Brands
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3. Gamification of Overlays The Feature that will place us on top
In social media, “1% create, less than 10%
curate and 90% consume.”
Overlay seems to defy
that rule: Whisper: 45% create
Today of the people that Use Internet 30% play one game a day.
Targeted users: - Based on use of #
- Registered Interests - Featured Events
Short and Powerful
- NO more than a few words - Easy to remember
Edu-tainment:
- No effort from user, - Seamless brand impression - Control by the brand
- Power to delete - Report inappropriate
Maximum User Engagement for Minimum perceived effort
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What RIOT faces NO other player with a range of features as comprehensive as RIOT
Being the fully comprehensive one stop platform, RIOT will sweep the competition
Competition Import images Import text Smart Import
Yahoo Engine Export Existing quote database
Social network
U to U interaction Image splits NOTIFACTION Engaging
World Events
PicLab N N N Y N N N N N N
Typic N N N Y N N N N N N
Photolettering N N N Y N N N N N N
Diptic Y (FB, Flikr) N N Y N N N Y N N
Quiption N N N Y N N N N N N
PinQuote N N N Y Y N N N N N
I’d Cap that N N N Y Y N N N N N
Overgram N N N Y N N N Y N N
Kanvas N N N Y N Y Y N N N Imgur / 9gag N N N Y N N N N N N Studio N N N Y N Y Y Y N N Over N N N Y N N N N N N Whisper Y (@ only) N N Y N N Y N N N RIOT Y Y Y Y Y Y Y Y Y Y
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Conclusion RIOT’s Golden Triangle
Support our troops
RIOT is the only Social overlay-player
Create Iconic Images & bring A new Power to Short text
Competitions “Games are the new Literature”
Has the functionalities to Sweep competition and become a Reference. Soon people will ‘RIOT that pic’
Notification Gamification
Connectivity
The functionalities to become the Overlay Reference.
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Fully Functional Digital Social Tool
Commercial Platform
Advertising Platform
What we need How we can envision the future together
Development Phases:
We need EXPOSURE
In order for RIOT to climb the Value creation Ladder at this point:
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What RIOT feels like Image and text selection process
Choose an image template (screen split – 1 image per split)
Choose a Pic from your source or you Interests
Choose text: FB status or: tweet or: preloaded quote
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What RIOT feels like Selecting your sources – Intuitive and Enticing – all your content at Reach
Interest Selection (done at app set-up)
Image Selection
Image boxes populate on the basis of interests
selected previously
Smooth automated open- loop of images (flips)
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What RIOT feels like Overlay and Editing Process
Choose filter Type text (if not sourced from contacts)
Edit text box Choose one of many fonts Add frame (optional)
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App Landing page Photo Stream: Choose between - Popular - Fresh - Relevant - Recommended
Slide Menu
Fast access
What RIOT feels like Intuitive, Empowering and Addictive
Feedback
Slide menu Live personal Feed Profile page: List view Profile page: Grid view
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Q&A &
Feedback Time
Try us now !
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Appendix
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The “Overlay” phenomenon How we will take over competition
Impressive social growth: -US unique mobile app social audience increasing from 44.8M in 2011 to 85.8M -Compared to last year, consumers increased their social app time by 76%, spending more than seven times moew minutes on apps than the mobile web" -Twitter CAGR 2009-13 10.3% -Facebook CAGR 2009-13 13.1%
First mover Critical Differentiator:
How we leverage their success and
overtake them :
High quality , Ready made designs
User to user interaction (limited) + draw on pic
Designs by U2U Community
Direct Overlay Interaction
Tracking & Notification & Virality
Gamification Connectivity Positioning
Future possible dvlpts: Ready made designs Automated inappropriate
content detector Rewards sytm
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RIOT in the Social Spectrum Striking the perfect balance between Text, Photo and Sociality
At the Convergence of Image and Text while Riding the Social Scale of others players
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RIOT’s is opening up position in the Overlay realm A Unique / Differentiated position
IMGUR / 9GAG
Over / Kanvas
RIOT
HUMOUR
GENERIC
OPINION
100 mio Uvs per month
3+ mio dlds
Current overlay space
Riot brings a new dimension
Whisper
COMMUNITY
1+ mio downloads Design Studio DESIGN
1+ mio dlds
PICTURE EDITING
15-35 yo
15-25 yo 15-35 yo
15-45 yo
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Special focus on Competition: Over’s success is auspicious for RIOT
Oct 2012 Oct 2013
1
“Over’s” ranking in the App Store “Over” one of the most successful Overlay apps:
× Costs 2 USD
× User experience limited to innovative Interface and Primary Functionalities
Sce Imp
Sce Exp Yahoo X Quote
datb Social ntwk
Image splits NOTIF.
Over N N N Y N N N N
RIOT Y Y Y Y Y Y Y Y
RIOT has ALL it takes to become the Reference
RIOT’s comparative advantage:
Free
Rich , One-Stop User
experience
Heightened Retention due to Social Dimension
250
500
750
#1
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The team
Fred graduated from Brown University with a history degree.
Serial entrepreneur and Co Founder of RIOT social media. He works in
business/product strategy and development.
Viacheslav graduated from National Technical University of Ukraine with a Ms in Computer Science. A Software Developer
with 10 years of experience developing entertainment and business software for iOS and
Windows platforms. Viacheslav acts as CTO for RIOT.
Gaëtan graduated in Law from the University of Paris X and
Applied Finance from the Singapore Management
University. A keen business developer and Co-founder of Riot social media, he works in business development with a
special focus on Asia.
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Strengths
Weaknesses & Threats
Opportunities
RIOT SWOT analysis
• A Social Platform: fully connected to the Networks • An Engaging New Experience Provider: Notifications • RIOT rides on Social networks and Smartphones dvlpt. • While remaining an ‘Independent’ cross-over player • A Comprehensive Photo Editing Tool • A sleek, intuitive and Empowering Interface
• Timing is with us, Text overlay phenomenon is growing
• Market has yet to concentrate • User Generated Content as a medium of Advertising is
gaining in momentum • Smartphone market continues to grow
• Main threat is for existing player to offer Overlay feature
• Copycats
• User experience hurt by Merchandizing
Unlikely existing player will provide a Cross-platform experience, with Sourcing/Tracking capabilities
All Functionalities described here are operational giving RIOT a significant head start Smart Advertising tied to Willingness of User
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What about Privacy Concerns ? Our Solution
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Foreword Give Images Real Power and Purpose, turning them into Your Opinions
Add Text to your Images and transform them into YOUR OPINIONS.
Much more than just a Photo Editing App
RIOT is a unique social PLUGIN that allows you to
PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD.
Friends are notified when you use their content allowing for endless Creativity and Humor.
Engage the world by giving images real power and purpose.
REVOLUTION IS ALWAYS ON TIME
App description on I-tunes
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RIOT Cost Structure Shielding Investors from Initial Negative Cash Flows
We use a Segregated Cost Structure
Until Riot is Profitable on a Stand-Alone basis:
Engineering costs to be borne by a Separate Entity*
Investments will be used exclusively as Marketing Funds
*Liquid Dark
Stand Alone Profitability
Hypothetical Revenue vs. Cost projections