S Wolak Betavine Social Exchange And Crowdsourcing Innovation

A Vodafone Group R&D Lab

Crowdsourcing Innovation- Betavine Social Exchange

Stephen Wolak

March 2010

The open mobile solutions community


Crowdsourcing


Crowdsourcing on the Web

• Open Source– Linux, Apache, Firefox

• Open APIs– Google maps, Flickr, OpenSocial

• Open Licences– Creative Commons, Copyleft, GPL

• Open Behaviour– Collaborative behaviour e.g. Wikipedia, zopa– Bounty sites e.g. Innocentive


Crowdsourcing – innovation method

Create an open platform (website)

Engage the community

Deliver results

Crowdsourcing - the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call


Betavine targets three audience groups

www.betavine.net forge.betavine.net

The core Betavine website reaches

mobile developers & enthusiasts

The Forge reaches open source software

developers

The mobile website reaches

consumers(early adopters)

.mobi


What are we crowdsourcing?

CommunityEngagement

Innovative Mobile Applications& Widgets(app profiles)

Technical Opinions(forums)

Market Research(download count & ratings)

Mobile Application Testing(.mobi & feedback)

Linux driver for VMC Distribution & Testing

(linux zone)Developers & Early Adopters


Results

Innovative Mobile Applications& Widgets(app profiles)

Technical Opinions(forums)

Market Research(download count & ratings)

Mobile Application Testing(.mobi & feedback)

Linux driver for VMC Distribution & Testing

(linux zone)

15,000 Betavine Members430 Applications uploaded – inc. widgets

5,500 posts1.5 million views

220,000 application downloads130 countries

750,000 driver downloads40,000 monthly visits

.mobi live in UK, DE, ES, SA54,000 .mobi users

World Leader!


The Eco-systemfor mobile social entrepreneurs


Eco-systemSocial Entrepreneurs

Charities, NGO’s.

Mobile Tech for Social Change

Mobile for business

Corporate Responsibilit

y

Mobile technology

Commercial business


Betavine Social Exchange


Create a platform & community to encourage use of mobile technology for Social Change


Mobiles today are about much more than just communication


Mobile technology is being used to facilitate social change


Betavine Social Exchange - Vision

Solutions locally & globally sourced

Issues defined by local community Solutions deployed locally by local entrepreneurs

Local MobileEco-system

Mobile Knowledge

Business ExperienceCustomers


Social Exchange - audiences

Challenge Owners:Local communities,Local NGO’s, NPO’s,

Solution Providers:Local Universities,Local & Global Developers in the Betavine community

LocalOpCo’s

SupportPartners

Challenges are brought to BSX by NGO’s, NPO’s or

community groups

Benefit: Rapid solutions to grass-roots problems

Local and global developers propose & enable solutions

Benefit: Develop skills, mobile apps eco-system and reputation. Future roots to

market for products

Local op co and partners explore routes to sustainable Deployment

Benefit: Qualified solutions, new source of local products, new business opportunities


Social Exchange - Overview

About Challenges• A Challenge on the Social Exchange is any problem or issue that your community

faces that may have a mobile component to the solution. By raising your challenge on the Social Exchange you open it to the community who will help you find a solution.

About Solutions• Solutions are mobile applications or services that are deployable in a local market.

Solutions are created on the Social Exchange, to solve the Challenges that the community have raised.

About Deployment• Deployment of a mobile solution is delivering the solution on the ground, in a

commercially sustainable way. Solutions that are created on the Social Exchange, are offered as business opportunities to the local community.


The open mobile solutions community

Thank You!

Facebook is.gd/nw5FTwitter twitter.com/betavineBlog http://crowdtalk.wordpress.comWebsite www.betavine.netMobile web betavine.mobiSoftware forge forge.betavine.net

Technology

S Wolak Betavine Social Exchange And Crowdsourcing Innovation