SAP's Cloud Approach – to do Serious Business and deliver Value to Customers Sven Denecken VP Cloud Strategy and Head of Co-Innovation SAP AG May 2012

applications cloud

mobile

database & technology analytics

Innovating With Speed

Cloud Market Growing Rapidly

Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011

In 2012 Cloud market growing to $17B

More than 80% of applications developed in 2012 will run in the cloud

CRM will be the largest Cloud market in 2012 ($4.2B)

More than 70% of new sales applications in 2012 will be Cloud based

Cloud based SCM will grow 25% by 2013

Cloud services spending will exceed $23B in 2012 with over 30% growth

�  leverage existing processes and investment

� meet corporate compliance and data privacy standards

�  extend existing on-premise processes with cloud extensions

�  leverage speed of deployment of cloud solutions to delight customer

�  ensure compliant operations On Premise Backbones

Focused on

the individual user

Insight

Ecosystem driven

innovation

Anytime, Anywhere People

collaboration

Company networks

Speed of adoption

Personal Diverse

Connected Fast

Our Customers’ Ask: Protect Cloud Dynamics AND…

SAP Cloud Solutions

SAP Cloud Focus Areas

Money

$€¥ Customers Suppliers People

Loosely Coupled, End-to-End Integration

People

SuccessFactors BizX

Customer Sales OnDemand

Service OnDemand

Marketing OnDemand

Social/Collaboration

JAM / StreamWork

SAP Cloud Portfolio – Loosely Coupled Suite

PaaS Integration as a Service

Platform as a Service

Supliers Sourcing OnDemand

Crossgate

Money Financials OnDemand

Travel OnDemand

Money

$ € ¥ Customers Suppliers People

Suite for SME ByDesign

B1 OnDemand

+

SAP’s Strategic Cloud Themes – Key Value

Customers

  Embracing social as primary channel to engage with customers

  Shifting focus from sales efficiency to sales effectiveness

One Cloud Platform, Social, Mobile, Big Data

People

  Aligning everyone with the company objectives

  Empowering people to take charge of their career

Money

  Making financial impact transparent for any business decision

  Providing business context for any financial decision Suppliers

  Tapping into networks of suppliers to increase efficiency, reach & access

  Leveraging real-time insight from global networks

Common Design Patterns: � Collaborative – facilitate

the sales team � User-centered – support AE

to get job done � Connected – supply actual

corporate data � Integrated – packaged for

ERP and CRM � Flexible – cloud based for

fast adoption – deploy and scale instantly

Focused functionality

UX & Mobile

Analytics

Process integration

Collaboration

SAP Line of Business Cloud Solutions e.g. Sales Effectiveness in the Cloud

�  Compliant end-to-end travel process �  Integration with Business Suite �  Innovative interface – mobile & Web �  Fast & Simple

SAP TRAVEL ONDEMAND Add Expense Add Expense Expenses Offline

Search

Breakfast 13.15 USD From Mobile

Mon, Apr 18, 2011

Expenses

Hotel 470.11 USD

Breakfast 13.15 USD

Business Meal 13.48 USD

Taxi 30.15 USD

Mon, Apr 17, 2011

Mon, Apr 18, 2011

From Credit Card

From Mobile

Manual

From Mobile

Online Search

Travel On Demand Sourcing On Demand

� Proven solution – large scale implementations �  Integration with SAP Business Suite

Travel information

Mobile

Credit card integration

Supplier networks

Mobile

Collaboration

Additional LoB Solutions based on a consistent approach

&Get  people  working  on  the  right  things  

Find  the  right  people  and  make  them  great  

Run  the    business  be7er  

Align Optimize Accelerate

Core HR and Payroll Time & Attendance Management

On-Premise: SAP HCM

Goals   Workforce  Planning  

Performance   Compensa=on   Succession   Analy=cs  Recrui=ng   Learning   Jam  

e.g. BizX Insights

People - Extending the Foundation

Pre-Built, Packaged Integration

SAP NetWeaver Cloud (PaaS)

Custom App Partner App SAP Extension

Use your own in-house developers

Your Business On Premise

SAP NetWeaver Cloud Integration

3rd Party PaaS

3rd Party Integration Platforms 3rd Party Clouds

Money

$ € ¥ Customers Suppliers People

SAP Cloud Openess

SAP Cloud Social �  Cohesive: Connect people, process,

analytics, and content �  Results-driven: Improve business

execution and accelerate performance �  Secure and Hybrid: Across cloud

and on-premise

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. .

.

.

. .

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0,3 0,7 1,1

4,4

Category 1

Total JAM Users (in Millions)

Q3’11 Q4’11 Q1’12 Current

Integration

Summary

SAP’s cloud strategy serves all SAP customers

LE

midmarket

SME

SAP Business Suite

SAP Business All-in-One

SAP Business One

LoB Solutions

SAP Business One OnDemand

SAP Business ByDesign

à Collaboration Social

à  Mobility

à Analytics

à HANA

On Premise Cloud

enable on premise for private/public cloud

our

partners

How to build a winning cloud for Customers?

our

speed our

TCO

Intuitive

Collaborative

Mobile

ISO 27001 Audited Data Security Model

Energy Efficiency Certificate

ISAE 3402 Audited Controls

SAP Cloud Difference

Extend Your SAP Investment into the Cloud

Thank You! @SDenecken

Thank You! Contact information: Sven Denecken Vice President Cloud Strategy and Head of Co-Innovation, SAP AG @SDenecken