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MARCH 2015
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
SCA DIGITAL – MARCH DIGITAL RATINGS
INTRO Slide 3 Commercial Radio Groups Unique Audience Slide 4 Commercial Radio Brands Unique Audience Slide 5 SCA Network March Digital Traffic
Slide 6 Today’s Hit Network March Digital Traffic Slide 7 Triple M Network March Digital Traffic
ALL DEVICES Slide 9 Australian Publishers (All Devices) Slide 10 Browsing Momentum – MAR 2014 to MAR 2015
Slide 11 Multi-Category Entmt Brands (All Devices) Slide 12 Top Radio Brands (All devices)
MOBILE Slide 14 Mobile Publishers Slide 15 Multi-Category Entmt Mobile Brands Slide 16 Mobile Radio Brands in Australia
Slide 17 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 19 SCA Audience Profile Slide 20 Today’s Hit network Audience Profile Slide 21 Triple M Network Audience Profile
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 – March 2015 – SCA Network National
Traffic increased 126% year on year in Australian Average Daily Unique Browsers to 344,616 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SCA NETWORK MARCH DIGITAL TRAFFIC
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 - March 2015 – Today’s Hit Network National
Traffic increased 148% year on year in Australian Average Daily Unique Browsers to 234,348 Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY’S HIT NETWORK MARCH DIGITAL TRAFFIC
Traffic increased by 79% year on year in Australian Average Daily Unique Browsers to 92,509. Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 - March 2015 Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORK MARCH DIGITAL TRAFFIC
ALL DEVICES
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
MOBILE
statistics sourced from:
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
MOBILE
DEMOGRAPHICS
statistics sourced from:
MONTHLY RATINGS digital.scaengage.com.au
GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS Average Daily Unique Browsers (ADUB): Key unique browser ranking metric that reports the average of the daily browsers form all devices and locations that visited a site within the selected reporting period. Unique Audience (UA): The total number of unique people (de-duplicated) that visited a site at least once during the specified reporting period. This metric has been estimated and hybridised using tagged census data to capture access from locations and devices.
DEVICES TYPES Device reporting splits out domestic traffic by Mobile, Tablet, Computer and Others for key metrics. All Devices: all connected devices types Computer: connected device requiring a physical keyboard, mouse and display Mobile: any connected device larger the size of an average hand or similar (excluding tablets). Tablet: any connected device larger than an average hand
Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]
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