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SENSINGTHE FUTURE OF TECHNOLOGY2015
Link to You Tube video:: http://youtu.be/Q31IRTwk4rM
Havas Media Group analyzes the latest in technology, content and media at the 2015 Consumer Electronic Show in Las Vegas, US.
Here are the top five areas that we believe will impact media communications globally this year going forward.
TECH & MEDIA TRENDS: 2015
#1CUSTOM
CONNECTIVITY AND
CREATIVITY
#3ALTERNATE
AND ENHANCED REALITIES
#5NEW MOBILITY
#2RESPONSIVE
ENVIRONMENTS
#4CONTENT IS CURRENCY
#1CUSTOM CONNECTIVITY & CREATITIVYIt’s all about consumer choice, control and expression
Wearable devices (watches, glasses, appliances) that let you access and manage your own personal ecosystem of content
3D printers that let you design your own food, clothing, products, style and identity
RICH DATA
CO-BRAND EXPRESSION
#1CUSTOM CONNECTIVITY & CREATIVY
MARKETING IMPLICATIONS
Brands can access real behavioral data to inform decision making. Consumers can access,
manage their data (life tracking) to monitor and improve their lives
Creative opportunities for co-creation, customization of products
and services, and brand collaboration (i.e. fashion+tech)
PERSONALIZED &CONTEXTUAL
The next media frontier is wearables and the Internet of Things; Marketers
must balance privacy with content/messaging relevancy, and
format
#2RESPONSIVEENVIRONMENTS
Sensored surroundings, pervasive screens Interactive interfaces, visual projections
Smart homes with embedded sensors everywhere that respond to movement, sound, touch, temperature and more
LIVINGEXPERIENCES
FRICTIONLESS & INTEGRATED
Spaces that are responsive to facial recognition, physical
movements, audio, temperature, time and light.
Personalizes accordingly
Sound blends into light and into video to seamlessly create
ambient experiences for personal and group styles/moods
#2RESPONSIVE ENVIRONMENTS
MARKETING IMPLICATIONS
PERSONAL ECOSYSTEMMeaningful data to develop
new products + services that help people build smarter
homes, smarter retail spaces, smarter travel, etc.
#3ALTERNATE & ENHANCED REALITIESBlending physical and digital worlds to enhance life experiences
Virtual reality is a fully 360º immersive view of an alternate world
Augmented reality is an added layer of relevant content but doesn’t replace the real world that you are experiencing
3D exploratory trial before product purchase – visualize choices
(i.e. travel, house, car)
Activate traditional media, events and products within augmented
reality and gestural control
Immersive storytelling of visual, audio, gestural
Live training
MEDIA ACTIVATION
PRODUCTCONSIDERATION
LIVING STORIES
#3ALTERNATE & ENHANCED REALITIES
MARKETING IMPLICATIONS
#4CONTENTISCURRENCYFusion of content with technology to connect to people’s passions points
Higher fidelity forms, 3-D, 4k, live streaming, user-created, and across multiple platforms
Flexibility, options.Adaptability to what consumer wants,
when and how they choose, on any platform or device.
Smart TVs and universal OS
Beyond hardware, quality content delivers added value.
Shared partnerships and owned media should be leveraged
More affordable, accessible ways of developing and distributing high
quality content; new models of working, new talents
BRANDDIFFERENTIATION
CHOICE ISVALUE
CREATIVEDEMOCRATIZATION
#4CONTENT IS CURRENCY
MARKETING IMPLICATIONS
#5NEW MOBILITY
More versatile ways of getting around, moving and managing space, new business models
Drones, electric scooters, autonomous cars, robotic helpers and automatic bikes.
Commercial drones are set to build highways in the sky.
LOCATION-BASED MARKETING
PERSONAL ROBOTICS
UNIQUE ACCESS & PERSPECTIVES
New connected ways to reach
people on-the-go through video, gps notifications, sponsored routes, targeted coupons/offers, digital
signage, mobile commerce
Automated services in home, at store, in office create
opportunities for brand support and relevant content
Capture images of places and things beyond the realm of the ordinary.
Provide unique images and stories from around the world.
Remote delivery mechanism
#5NEW MOBILITY
MARKETING IMPLICATIONS
Link to You Tube video:http://youtu.be/Q31IRTwk4rM
Rori DuBoff / GLOBAL HEAD OF [email protected]@rduboff
Daniel Rodrigo / GLOBAL STRATEGY [email protected]@danielrodrigo
THANK YOU
