Embed Size (px)
DESCRIPTION
Guide by Cell was invited to present at the 2013 Serious Play Conference in Seatlle, WA.
Citation preview
8 years in business
Work with 2,000+ clients all over the world
Clients include:Cultural organizations
Large enterprises Touring
EducationMobile Learning
+ Provide all the cloud based technology needed to launch any mobile service
+ Text messaging
+ QR codes
+ Mobile websites and apps
+ Audio cell phone interactions/guides
234 million mobile device usersPeople look at their phones over 150 times daily
88% of emails go unopened
By the end of 2013, the number of mobile deviceswill outnumber the number of newborns
9 out of 10 people say they WILL NOT leave the house without their mobile device
+ Fast and immediate
+ Inexpensive
+ Part of the way we all communicate
+ Tours
+ Donate
+ Move crowds
+ PR
+ Educate
+ Create fun
+ Inexpensive
+ Gather stats
+ Cloud based
+ Quick start
+ Most users can participate
+ Publicity
+ Participate on/off site
+ Q & A
+ Get link to mobile website
+ Sign up for text alerts
+ Scavenger hunts
+ Gamification
Monterey Bay Aquarium
+ Guests text in when they enter aquarium
+ Receive texts throughout day – info, news, games
Smithsonian Air & Space
+ Guests call cell phone audio tour to learn about exhibits
+ They receive a text suggesting they take a scavenger hunt around museum
Smithsonian American Art Museum
+ Two Alternative Reality Games (“ARGS”)+ Ghosts of a Chance+ Pheon
+ Months in advance game was announced
+ Huge PR generated
+ After big one day game, created a 1 hour game for kids
Ghosts of a Chance
Pheon
Colonial Williamsburg
Colonial Williamsburg
What Was Their Purpose?
+ Education first
+ Secondary+ PR+ Fun+ Tour+ Family activity
Success Factors
+ Create a narrative story
+ Not competitive – but cooperative
+ Make it a quest
+ There is an ending
+ Don’t make clues too easy
+ Make technology super easy
Results
+ Nearly 500,000 texts!!
+ Incredible publicity
+ Even mentioned in radio ads
+ They are learning more about what their visitors like each year
Gentlemen TextPLAY KING
to 56512
Ladies Text PLAY QUEEN
to 56512
+ Group participation
+ Learn anything? Mission clear?
+ Technology easy?+ QR code – good use?+ Speed of texts differ
+ Length
+ Walking around and answering questions?
+ Simple technology is ok
+ Use a narrative – a quest/mission
+ Cooperation over competition
+ Drives fun, education, PR
+ Statistics tell you a lot
+ Give it a try!
