Siderean and AWS

Bradley P. AllenFounder & CTOSiderean Software, Inc.

AWS Startup Event - LA9 September 2008

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Siderean Software• Enterprise information access

and discovery – Visionary status in 2007 Gartner Magic

Quadrant for Information Access– One of the 2007 KMWorld “100

Companies That Matter in Knowledge Management”

• Venture funded 2004• El Segundo, CA• Our secret sauce: Faceted

Semantic Search

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Turning The Battleship in 2008: Enterprise Vendor to Web Service

TechnologyHorizontal

Legacy

SolutionVertical

Future-proof

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Focus: Online B2B Marketing

$ $ $$ $ $$ $ $

ManageLeads to Closure

3

sales team quality and efficiency

How

ProspectEngagement

2

Conversion

effectivelydelivered content

How

SEO

SEM

PPC

CreateInterest

1

Traffic

keywords, advertising, programs

How

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Solution: Content-Powered Marketing With Information Hubs• A marketing-driven approach to organizing and presenting

relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience -- with the objective of driving a profitable customer action.

Industry News Center

Call to Action

Blogsphere Aggregator

Call to Action

ContentMarketingSystem

Call to Action

Tech Topic Center

Executive Briefing Center

Call to Action

Event Hub

Call to Action

Copyright © 2008 Siderean Software, Inc. All rights reserved.

navBurner: Self-Service Performance Marketing Hubs

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Instant-On Content Aggregation and Organization For Marketing

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Service Status

• Currently in private beta at navburner.com

• 12 active beta customers

• Tiered monthly subscription model

• Public launch Q109

Copyright © 2008 Siderean Software, Inc. All rights reserved.

AWS Allowed Us To Turn Our Server Product Into A Service Fast

Semantic Search EngineCluster

Harvester/AnnotatorCluster

wiki.navburner.com

blog.navburner.com

Load Balancer Cluster(navburner.com)

Web Application Cluster

MySQL Master/Slave

MemcachedCluster

Search Engine Replication Cluster

Copyright © 2008 Siderean Software, Inc. All rights reserved.

AWS Allows Us To Innovate In The Cloud Where We Couldn’t Before

• Implementing web-scalable faceted semantic search on top of SimpleDB

SemanticSearch Engine

Cluster

WebApplication

ClusterSimpleDB

Copyright © 2008 Siderean Software, Inc. All rights reserved.

Bottom Line

• AWS has enabled a strategic shift for our company– It’s allowed us to move faster than otherwise

possible– It’s opening new doors for product innovation– We’re becoming a new company as a result

Thanks!

ballen at siderean dot comwww.navburner.com

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