Silicon Valley Agile Leadership Network: Agile for Product Organizations By Marty Cagan

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Agile For Commercial Product Organizations

Discovery and Delivery Coaches

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Marty Cagan, Founder

About Me

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The Silicon Valley Product Group was created to share senior level experience and best practices with technology companies

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Agile For Product Organizations

What are the key differences between Agile in IT and Product Organizations?

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Commercial vs. IT Software

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Product Organization Roles

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Product Organization Roles

•  Product Manager •  Product Designer •  User Researcher •  Data Scientist •  Delivery Manager •  Test Automation Engineer •  Product Marketing

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Product Organization Leadership

•  Chief Product Officer / VP Product •  Chief Technology Officer / VP Engineering

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Product Discovery vs. Product Delivery

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Continuous Discovery and Delivery

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Ideas

Discovery

Delivery Product/Market Fit

MVP Tests

Vision & OKR’s


Discovery Coaching

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Discovery Coaching

•  Deep understanding of product discovery / lean startup principles and techniques

•  First-hand experience as either product manager or UX designer at commercial product company

•  Understand role of product, UX and engineering in discovery

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High-Integrity Commitments

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The Role of Technology

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The Implications of Mission Critical Software

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Technical Debt

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Cultural Differences Between IT and Product

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Cultural Differences

•  Skill level of engineering •  Skill level of product management •  Existence of true UX capability •  The need for speed •  Role of process

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Scaling Agile

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Scaling Agile

•  Product Vision and OKR’s •  Durable, Empowered Product Teams •  Holistic View Roles

o  Head of Product o  Head of UX Design o  Head of Technology

•  Delivery Manager Role

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Learning More:

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