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How SlideShare Networks enable large organizations to gain social media engagement and sales leads at scale. Presentation design by ColumnFive.
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How SlideShare Networks Provide Structure Across the Enterprise
THE CURRENT PROBLEM
SOCIAL MEDIA IS
FROM A USER PERSPECTIVE.
SOCIAL MEDIA IS FRAGMENTED THROUGH:
THE CURRENT PROBLEM
Inconsistent branding
The lack of creativity
and process on other platforms
The lack of structure to
govern overall content strategy
Content that is still in
document format
SLIDESHARE NETWORKS PROVIDE A STRUCTURE FOR ORGANIZATIONS TO GOVERN SHARING BY:
THE CURRENT PROBLEM
Delegating out accounts
Having consistent branding
Sharing through both creativity and
process
Curating and automatically aggregating
content
CONTENT AGGREGATION
INTO THE MAIN NETWORK HOME.
CONTENT IS SYNDICATED FROM ACCOUNTS
CONTENT IS SYNDICATED FROM ACCOUNTS
TYPES OF SLIDESHARE NETWORKS
INDIVIDUAL EMPLOYEES BUSINESS UNITS / ORGANIZATIONAL STRUCTURE
TWO TYPES OF ACCOUNTS:
INDIVIDUAL EMPLOYEE
YOUR EMPLOYEES ARE
ALREADY ON SLIDESHARE
PRODUCING CONTENT AND POSITIONING THEMSELVES AS
TH UGHT LEADERS.
INDIVIDUAL EMPLOYEE
WITH SLIDESHARE NETWORKS,
YOUR EMPLOYEES
CAN STILL PRODUCE CONTENT
AND POSITION THEMSELVES AS
THOUGHT LEADERS WHILE
PROMOTING THE
OVERALL BRAND.
INDIVIDUAL EMPLOYEE
EMPLOYEES DON’T HAVE TO GO THROUGH
A CENTRAL GATEKEEPER TO DISTRIBUTE OR POST CONTENT.
INDIVIDUAL EMPLOYEE
WITH INDIVIDUAL EMPLOYEE NETWORKS THERE IS
A place to quickly and easily find other professionals within
that network (no fragmentation)
Consistent branding across the entire
enterprise
A place that aggregates and
syndicates content from all over the network.
BUSINESS UNIT / ORGANIZATION STRUCTURE
A NETWORK CAN REFLECT YOUR ORGANIZATIONS STRUCTURE.
BUSINESS UNIT / ORGANIZATION STRUCTURE
Di�erent departments within your organization could create and share content that is specialized to a given audience (HR, management, marketing, etc.).
BUSINESS UNIT / ORGANIZATION STRUCTURE
Business units could aggregate and upload content to the Network home under the banner of your organization.
USING SLIDESHARE NETWORKS, LARGE ENTERPRISES CAN PROVIDE USERS WITH SIMILAR NAVIGATION AND USER EXPERIENCE
ACROSS THE ENTIRE PLATFORM.
examples
IBM
150 EMPLOYEE NETWORK
IBM
THOUGHT LEADERS DRIVE SOCIAL MEDIA ENGAGEMENT
TOPICS RANGE FROM THE CLOUD COMPUTING TO SMARTER CITIES
IBM
IBMFORWARD THINKERS
CISCO
CISCO
ANZ
BRAZILCANADA
DATA CENTER
ENTERPRISE WIRELESS
SERVICE PROVIDER
360
SERVICE PROVIDER MOBILITY
LATIN AMERICA
PUBLIC SECTOR
INTERNET BUSINESS
DELLINCLUDES ACCOUNTS FOR BOTH BUSINESS UNITS AND INDIVIDUAL EMPLOYEES
DELL
DELLNETWORK
DELLENTERPRISE
DELLSMB
DELL SECUREWORKS
THOUGHTLEADERS
DELLSOCIAL MEDIA
DELLSERVICES
DELL WASHINGTON
REPORTS
THOUGHTLEADERS
DELL MEDITECH
SOLUTIONS
CISCO
ANZ
BRAZILCANADA
DATA CENTER
ENTERPRISE WIRELESS
SERVICE PROVIDER
360
SERVICE PROVIDER MOBILITY
LATIN AMERICA
PUBLIC SECTOR
INTERNET BUSINESS
IBMFORWARD THINKERS
DELL
DELLNETWORK
DELLENTERPRISE
DELLSMB
DELL SECUREWORKS
THOUGHTLEADERS
DELLSOCIAL MEDIA
DELLSERVICES
DELL WASHINGTON
REPORTS
THOUGHTLEADERS
DELL MEDITECH
SOLUTIONS
THE BENEFITS
Increase the volume of
content being shared
Enable people to communicate
directly with the brand
Allow an organization’s employees to
gain social media traction
Leverage content
marketers in di�ering
business units to generate leads.
thank you!If you would like to learn more, visit
http://slideshare.net/slidesharepro