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The Green Imperative:

SOA and environmental sustainability

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Agenda

•The Environmental Landscape•Beyond The 3%•Lean is Green•The Role of Software•SOA Goes Green•Business as Usual•Compliance and Sustainability •Software vs Hardware•Microsoft’s Key Dialogues•Microsoft’s Key Categories

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The Environmental Landscape

•Fragmented Fragmented •Fast-changingFast-changing•FUDFUD•Private Sector ++Private Sector ++•IT as a leaderIT as a leader•Plan APlan A•CSRCSR•““Sustainability”Sustainability”

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Beyond the 3%

Row 1Row 2

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Lean is Green

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The Role of Software

Coordinate Collaborate Correlate Monitor Inform Green Supply Chains Always Available Enabling Grassroots No more “bit-miles”

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SOA Goes Green

Shared Services data efficiency deployment flexibility

Standard interfaces Choice of provider Replace components

Shared information Better decision making Compliance

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Business As Usual?

Bottom Line only Proprietary Secrecy as a Default “Shareholder Value”

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Compliance and Sustainability

“The New SOX”? New Regs

T3 Mexico’s

Environmental Improvement Board

EU Shared Environmental Information System (SEIS)

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Software vs Hardware

Efficiency Virtualization New hardware “New” software Always Available “Bloatware”

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Key Conversations

From Abundance to Scarcity The Sustainability Lifecycle Efficiency by Virtualization Education, Education, Education

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Thank You

Contact:JamesGovernor

jgovernor@redmonk.comwww.MonkChips.com+44 (0) 207 481 4900

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Credit● Pine cone: http://www.flickr.com/photos/dantaylor/4660481/

● Climbing: http://www.flickr.com/photos/jarkko/3567810/

● Quality: http://www.flickr.com/photos/osakasteve/88815080/

● Tube: http://www.flickr.com/photos/malias/107222810/

● Consoles: http://www.flickr.com/photos/compujeramey/314356730/

● Meeting: http://www.flickr.com/photos/clagnut/252185030/

● Garden: http://www.flickr.com/photos/giblet/82706780/

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