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FredNMT2012
WelcomeAnnouncements + Info
Social Business Survey✦ Survey presented by Frederick Chamber and
Frederick Community College
✦ Responses collected January-February 2012✦ Survey promoted in FCC and Chamber email
campaigns, and via social media (Twitter, Facebook, LinkedIn)
✦ Total number of participants: 130
Roles in the Workplace
0 10 20 30 40 50
43
16
9
21
20
17Owner/Executive
Management
Marketing/Comm.
Sales/Development
HR
Administrative
Other*
*Other: Nurse/healthcare, technical, editorial/publishing, IT, retail/customer service, educator, student, retired, unemployed
Age Group
5%
41%
33%
21%Generation YGeneration XBaby BoomerSilent Generation
More than half of survey participants are 47 or younger
Where do you use the internet?
0 26 52 78 104 130
3
5
79
36
102
123Home
Work/office
Tablet
Smartphone
Library/Public Place
Other device
prizebomb!
How often do you use the following devices?
0 1 2 3
2.74
1.16
2.92
2.77
FrequentlySometimesRarelyNever
Desktop computer
Laptop computer
Tablet (i.e., iPad)
Smartphone
63out of 130 responded that they “can’t live
without” their smartphones
prizebomb!
How often do you use the following sources to find local information?
0 1 2 3 4
1.9
1.91
2.06
2.09
2.84
3.51
DailyWeeklyMonthlyRarelyNever
Search Engine
Word-of-mouth
Local radio station
Newspaper (website)
Newspaper (print)
Social media
Less than 1.8: Local website, local TV station (broadcast/website), email newsletter, local blog, radio station website
64.8%use search engines
daily to find information about local businesses
and our community
prizebomb!
How often do you engage in the following activities online?
0 1 2 3 4
2.11
2.18
2.21
2.24
2.95
2.96
WeeklyMonthlyRarelyNever
View photos
Social networking
Watch videos
Search forums/help
Create/share photos
Read customerreviews
Less than 2.0: Read blogs, listen to podcasts/audio, use RSS feed reader, update or comment on blog, create/share videos, contribute to forum, write product review
Daily
60.8%visit social networking
sites every day
prizebomb!
Are you permitted to use social media at work?
9%11%
29% 25%
26% Yes, no limitationsYes, some restrictionsNoNot sureOther*
*Other: Self-employed, unemployed, or retired
Does your company have a social media policy?
26%
22%
52%
YesNoNot sure
Does your company offer social media training?
11%
33%
25%
32% In-house/internal trainingOff-site conference/seminarOnline training/webinarOther*
*Other: Self-employed, unemployed, or retired
prizebomb!
How often do you use the following social media for business or professional development?
0 1 2 3 4
1.03
1.2
1.37
1.42
1.52
1.73
WeeklyMonthlyRarelyNever
Email newsletter
Google+
YouTube/Vimeo
Less than 1.0: Blog (self-hosted or WordPress), Pinterest, Flickr, Yelp, Foursquare, StumbleUpon, Delicious, Instagram, Path, Tumblr, Blogger, Posterous
Daily
Facebookdaily for business
as LinkedIn:26.4% vs. 14.1%
Almost twice as many people use
prizebomb!
In 2012, how much time will you commit
to using social media for business?
23%
28% 5%
43%
More time than last yearLess time than last yearSame amount of timeNot sure
What type of return do you see on
your use of social media for business?
22%
30% 5%
43%
Positive returnNegative returnNeutral or no returnNot sure
What is your (or your company’s) primary goal for using social media this year?
0 7 14 21 28 35
6
7
15
18
27
31Collaborate & connect
Promote product/service
Advance organization’s mission
Learning & professional development
Research purchasing decisions
Find local stores & service providers
Thank YouBreakout Sessions Begin at 9:15 a.m.
